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“The brazilian way to do SocialMedia”
Who I Am Tiago “Doc” Luz Dog in Charge at underDOGS @docluz Was: ,[object Object]
Online Media Director, DDB Brasil
Director of Interactive Media, Hello
Media Director, Midia Digital,[object Object]
Who is the king of Football?
Brazil is in a fast-paced growth
Growth Acceleration In Coming Years Internet users in BRICI countries will more than double to 1.2 billion by 2015.
But We Could Be Better In Brazil, broadband costs are still high, limiting the number of in-home Internet users. Brazil’s 3G is affordable but not widely available, with the result that mobile Web and chatting are rare.
We Are News Everywhere  Brazil was the least affected developing country during the economic downturn due to our fiscal policies.
And Will Be For A While... The World Cup is expected to produce USD 25 billion, while the Olympics in Rio shall make over USD 8 billion.
The overall top gol score is?
The numbers
MM of users
orkut
orkut
twitter
unique visitors
Who is this Guy?
What we’ve  learned so far
Nike Indoor Experience Young people love cool missions. Nike figured that out and turned night clubs into a perfect adventure.
Young people love cool missions. Nike figured that out and turned night clubs into a perfect adventure. Nike Indoor Experience
Nike Indoor Experience ,[object Object]
Great earned media value with thousands of mentions on Twitter and Facebook.,[object Object]
Twestival Brasilia 2011 Twitter + Festival =  People tend to engage in fun events, especially when they are about supporting a bigger social cause.
Twestival Brasilia 2011
Twestival Brasilia 2011 5 coordinators + 50 volunteers + 50 ambassadors Crowd-sourced project made a big festival possible with a little help from popular Twitter celebrities.
Twestival Brasilia 2011 ,[object Object]
USD 40,000 donated to an NGO.
Twitter: +676K people.
Trending Topic in Brazil.
Biggest Twestival in the world.,[object Object]
Giant Doritos Doritos proved how a love brand can easily engage fans by rewarding their top Orkut users with 5kg Doritos bags.
Giant Doritos ,[object Object]
Millions of people voted in the promo.
Yahoo! Big Idea Chair Award.,[object Object]
Fiat Mio Fiat created a challenge in Brazil so that people could participate sharing ideas for a new car.
Fiat Mio People felt compelled to join the challenge as their ideas could be used for the development of Fiat Mio.
How many titles Brasil won?
YouTube Power
Skol
Skol
Twitter Power
Call of Duty
2014 the World Cup is in?
Where we are  going to
Google+ Google’s new social network saw an impressive growth in its early days, just before the hype was over.
Social Networks vs Information Networks Twitter has been defined as an information network rather than a social network while Facebook is all about any connections.
So what’s next?
What About Social Advertising? A Timeline for brands on Facebook may give them the level of branding customization they always wished for.
Next Milestone in Social Commerce 3 trends from Shop.org: 1 Personalization 2 Curation 3 Gamification The latest announcements on Facebook features opens a wide set of possibilities for real social commerce experiences.
Who is this guy?
Magazinevocê
Who is this guy?

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Tiago Luz on SMSPrague 2011