My Northern Voice Presentation (May 7-8, 2010) http://bit.ly/bXCZez

1. Why I play
Alternate Reality
Games
(and why you
should too)!
Phillip Jeffrey
Northern Voice 2010

2. Outline
• The Lost Ring
• Urgent Evoke
• Questions/Discussion

3. ilovebees.com worldwithoutoil.org
What are Alternate Reality
What are Alternate Reality?
Games?

4. The Lost Ring unravel the mystery

5. The Lost Ring

6. The Lost Ring A Call for Help

7. The Lost Ring Player-generated Wiki

8. The Lost Ring Knowledge Space

9. flickr photos by cubicgarden
flickr photos by cubicgarden
The Lost Ring The third ring is found

10. The Lost Ring Personal Experiences

11. “This changes your everyday life”
Sucked into real life by online
The Lost Ring fantasy worlds ~Globe & Mail,
April 2008

12. Dark Marketing - Dentsu-ho,
The Lost Ring Japanese publication

13. Labyrinth training (Video) Social Benefits of The Lost Ring

14. Why I played The Lost Ring
• Enjoyment
• Social Experiences
• New Knowledge

15. Urgent Evoke urgentevoke.com

16. Mission Food Security

17. Mission: Food Security Learn2

18. Act2 Mission: Food Security

19. photo by flickr user kiyoshi.be
http://bit.ly/bEYl7o
Mission: Food Security Imagine2

20. $38 million dollar renewable
Google Wind energy investment - 2 Wind
farms

21. UNICEF Encourages cricket for boys and girls in Namibia
Urgent Evoke Empowering Women

22. Why I play Evoke
• To try and make a difference in
my world
• To develop new knowledge
about cool solutions to social
issues
• To attend the 1st EVOKE
summit in DC

23. References
• Jane McGonigal IFTF - http://avantgame.com
• http://blog.avantgame.com/2008/08/we-found-lost-ring.htmld
• The Lost Ring Case Study - http://work.akqa.com/thelostring/
• Urgent Evoke - http://www.urgentevoke.com
• Alternate Reality Games Network http://www.argn.com/

24. Contact
• Contact:
• Phillip Jeffrey
• PhD student
• fadetoplay.com
• phillipj@ece.ubc.ca