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Fantasy or Reality: Affordable and Open Access Textbooks Open Access Week 2011 University of Arizona Nicole Allen The Student PIRGs www.maketextbooksaffordable.org [email_address] @txtbks
Textbooks  cost  HOW much???
Caculus James Stewart $224.95
Economics N. Gregory Mankiw $255.95
Chemistry Theodore E. Brown $228.67
“ Student loan debt outpaced credit card debt for the first time last year and is likely to top a trillion dollars this year.”
The Problem Students should expect to spend   $1137  per year - College Board
The Problem 26 %   of tuition @ public 4-year 72 %   of tuition @ comm. College - GAO
Prices are rising 4   times   inflation - Student PIRGs 250% 200% 150% 100% 50% 0% 1989  1994  1999  2004  2009 Textbooks vs. Inflation Textbooks Inflation
Extensive Research
Unnecessary New Editions used 5th  edition $81.78 6 th   Edition $224.95
Costly Bundles $213.95 with CengageNOW Personal Tutor CD, Student Study Guide, InfoTrac 2-Semester Printed Access Card Statistics
Limited E-Books $142.95 only
Producer Consumer
Market Failure
Publisher Student Professor
Publisher Student Professor FAIL
Rx Drug Company Patient Doctor
More ways to save than ever before
Used Books ,[object Object],[object Object],[object Object]
Renting ,[object Object],[object Object],[object Object]
E-Books ,[object Object],[object Object],[object Object]
E-Readers ,[object Object],[object Object],[object Object]
Average Savings
66% Keep Some 34% Rent All 75% Prefer  print 25% Prefer digital Student Preferences
Maximum Savings
We can do better than that.
Open Textbooks HTML: $0.00 PDF: $0.00 ePub: $0.00 B&W Book: $25.14 Self-Printed: $30.00
Open Textbooks HTML: $0.00 PDF: $24.95 ePub: $24.95 B&W Book: $34.95 Color Book: $89.95 Study Aids: $14.95
Open Textbooks •  Table of contents, chapters, exercises •  Written by experts •  Edited and reviewed to be high-quality 1. Like regular textbooks: Open Textbooks
Open Textbooks •  Available free online to everyone •  Downloadable and printable at cost •  Hard copies cost$20-30 2. Except affordable: Open Textbooks
Open Textbooks •  Open license •  Instructors can customize by adding, editing or removing. •  Update faster and only when needed 3. And flexible: Open Textbooks
Open Textbooks ,[object Object],[object Object],[object Object]
E-books, Rentals, etc. Publisher Student Professor
Open Textbooks Publisher Student Professor
Overall Savings
Open Textbooks Savings from switching to open textbooks. $10,114 $75,000 401(k)  after 40 years $20,115 Down Payment On First Home $24,575 4 Years Tuition  At Iowa State 401(k) Economics 90 Students Calculus 150 Students Physics 185 Students
$100  per student
$10,000 100-student class
$50K 5 classes
$100K 1 year
$500M 5000 US Colleges
Too Good To Be True?
Models •  Personal motivation •  Sabbatical projects or grant funding •  Count toward faculty tenure? Individual authors Robert Beezer “ The world doesn ’ t need another linear algebra book. It needs a free one. ” linear.ups.edu
Models •  Work with other institutions or states with similar needs. •  Two ideas: split up the work or pool resources. Consortia Community College Consortium for OER More than 200 colleges working to review, create and promote OER. oerconsortium.org
Models •  Hewlett, Soros, Gates... •  Grants to existing projects.  •  Request proposals for specific books. Charitable Grants Customizable  “ flex books ”  that meet state standards. “ It simply makes more sense. ” ck12.org
Models •  Redirect existing funds (NSF, FIPSE). •  Invest new funds (state and federal). Gov ’ t Funding WA state project to create a library of 81 open courses. “ The return on our investment  is going to be extraordinary. ”
Models •  Lots  of room for improvement over traditional model. •  Two ideas: sell ancillary products or licensing fees. Publishers Commercial open textbook publisher Revenue (including royalties) from selling optional print copies, study aids. flatworldknowledge.com
Beyond Textbooks
Nuclear Physics $25,888
Surface Science $13,595
 
And you thought textbooks were expensive!
“ Open Access (OA) is the free, immediate, unrestricted availability of high-quality, peer-reviewed scholarship over the Internet – combined with the rights to use this information to its fullest possible extent.” 
7,252 Journals 655,586 Articles
RightToResearch.org
Making affordable textbooks a reality
 
Exposing the Problem ,[object Object],[object Object],[object Object]
Organizing Profs ,[object Object],[object Object],[object Object]
Price Disclosure Laws ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Price Disclosure Laws
Promote Open Textbooks ,[object Object],[object Object],[object Object]
 
Introducing…
Mr. $200 Textbook
Textbook Rebel
40-Campus Tour
 
 
 
 
 
 
 
 
 
 
Petition ,[object Object],[object Object],[object Object]
Petition ,[object Object],[object Object],[object Object]
Petition 10,000 signatures 5,000 check the box 50,000 profs emailed
If just 1 in 500 profs adopt open textbooks… $1,000,000/sem. $2,000,000/year $20,000,000/decade
MakeTextbooksAffordable.org TextbookRebellion.org

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2011-10-28 Fantasy or Reality: Affordable and Open Access Textbooks (U of Arizona OA Week, Oct 2011)

Editor's Notes

  1. • Open textbooks are like traditional textbooks in many ways. • They are written by experts and reviewed, same kind of material. • Hard copies are even sold in bookstores.
  2. • The savings really do add up. • Here are some examples of classes and how much students would save using an open textbook rather than the average traditional textbook in each subject. • Point out one. “For example, switching to an open textbook in a 185-student physics class would save students the equivalent of four years tuition at a state university.”
  3. • We ’re asking supportive professors to sign onto a statement saying they would consider using open textbooks. That will help us demonstrate to Congress and other potential funders of open textbooks that there is a market for them. • There is a list of open textbooks on our website, and we urge you to go check them out for one that might be a fit for your class. Follow this link. • Also, please help get the word out by letting colleagues know about open textbooks, especially if you see a book that might work for one of their classes.
  4. • We ’re asking supportive professors to sign onto a statement saying they would consider using open textbooks. That will help us demonstrate to Congress and other potential funders of open textbooks that there is a market for them. • There is a list of open textbooks on our website, and we urge you to go check them out for one that might be a fit for your class. Follow this link. • Also, please help get the word out by letting colleagues know about open textbooks, especially if you see a book that might work for one of their classes.
  5. • We ’re asking supportive professors to sign onto a statement saying they would consider using open textbooks. That will help us demonstrate to Congress and other potential funders of open textbooks that there is a market for them. • There is a list of open textbooks on our website, and we urge you to go check them out for one that might be a fit for your class. Follow this link. • Also, please help get the word out by letting colleagues know about open textbooks, especially if you see a book that might work for one of their classes.
  6. • We ’re asking supportive professors to sign onto a statement saying they would consider using open textbooks. That will help us demonstrate to Congress and other potential funders of open textbooks that there is a market for them. • There is a list of open textbooks on our website, and we urge you to go check them out for one that might be a fit for your class. Follow this link. • Also, please help get the word out by letting colleagues know about open textbooks, especially if you see a book that might work for one of their classes.
  7. • We ’re asking supportive professors to sign onto a statement saying they would consider using open textbooks. That will help us demonstrate to Congress and other potential funders of open textbooks that there is a market for them. • There is a list of open textbooks on our website, and we urge you to go check them out for one that might be a fit for your class. Follow this link. • Also, please help get the word out by letting colleagues know about open textbooks, especially if you see a book that might work for one of their classes.