For years, the enrollment profession (whether Graduate or Undergraduate) has been a revolving door. Not for you though. You have chosen this as a career (or at least want to give it a shot). So, how do you stay ahead and move up in the organization? During this session, we will discuss opportunities for growth and development and provide information regarding ACU's new Certificate in Enrollment Management. Come equipped to share what you do personally to stay on the cutting edge of enrollment management.

1. Movin' on up
Sustaining a career in the high turnover
world of Enrollment Management

2. What I hope you hear…
Enrollment (and higher ed) is a profession
Your personal brand can change
You may not stay at your university forever, but the
work you put it now can pay off later
Make learning a priority

3. My definition of enrollment
management…
Holistic Model that includes:
Marketing
Recruiting
Enrolling
Retaining
Graduating

4. My journey through enrollment...

5. Where do you want to go?
Clarify the direction you want to take in your
career.
Get to know the positions you are interested in
holding.
Don’t become wedded to any particular path,
but have an idea of the direction you want to
take.
Talk to those who already occupy those types
of roles on your campus.

6. Now,how can you stand out?

7. Make your work more than a job...
Those who advance their careers often view
their work as more than a job.
Be passionate about the work you do and the
contributions you make.
Believe that your work contributes to students’
lives...no matter your title.
Passion drives us to do more, learn more, and
impact the lives of those around us more.

8. Become self-aware...
Know yourself
Evaluate your personal strengths and weaknesses
How can we develop professionally if we don’t
know who we are?
Assessments like StrengthsFinder or a personality
profile can be helpful tools for providing insight
into your own leadership style.
Evaluate Organizational Fit (Reinforcing vs.
Extending)

9. is is a product...

10. is is a logo...

11. is is a brand...

12. “A brand is a person’s gut feeling about a product,
service, or organization.”- Marty Neumeier

13. What is your brand?
Have you spent time thinking about your personal
brand?
What is your essence?
What do you know most about?
How are you an expert?
What do others’“guts”tell them about you?

14. Build your brand...
Think of your resume as a CV
Who are you?
Why are you a successful element?
What have you accomplished?
List everything that adds to that story…not just a
laundry list of your titles.

15. Own your own professional
development...
Ultimately, it is not your boss’job to develop you
professionally.
You must own your personal growth and
development.
Others will play a significant role in your
development.
But, for you to grow and learn, it must be a priority
for YOU.

16. Seek out other leaders...
If you want to lead, hang out with other leaders.
Start within your own division.
Ongoing and intentional meetings can affect the
institution, as well as your own growth.
These other leaders may know of PD opportunities
on your own campus.

17. What are you reading?
Reading books, articles, and blogs that relate,
either directly or indirectly to our work is
important.
Consider setting aside two hours every other
Friday to read.
Bookmark interesting reads and be sure to
revisit them later.
Pass interesting reads along to co-workers.
They may benefit and it helps your brand.
Create an @Reading folder in your email

18. Stay connected...
We all connect with colleagues in our field.
Make a point of staying connected with them.
If appropriate, pass information to them as you
come across it (build your brand!).
You can never tell who you will meet who could
significantly improve your career or provide
priceless advice.

19. What about conferences?
Conferences can develop your knowledge base.
NAGAP, AACRAO, NACAC, Regional Associations.
Stamats, Noel-Levitz, other consultants.
Go ready to learn (don’t miss sessions!).
Network, Network, Network.
Provide a conference summary to your supervisor
after the conference.

20. Be the best at what you do...
Go the extra mile.
Find out how to exceed at what you are already
doing.
Remember, nothing advances a career like
doing great work at the job you already have.
Demonstrate passion, knowledge, and
collegiality.

21. Make learning an ongoing
priority...
Take EVERY opportunity to advance your
knowledge.
Don’t limit that knowledge to your job, but
about Higher Ed in general.
Prepare now for jobs you want in the future.
If additional schooling is needed to
advance...start now.
Be prepared for the next step.

22. e opportunity at ACU...
New Certificate in Enrollment Management
launching in January.
Online Masters in Higher Education.

23. Certificate in Enrollment
Management - Quick facts...
12­hour graduate­level certificate program
Four online courses with one three­day residency
at ACU at CitySquare in Dallas
First cohort will begin January 2014. First residency
is scheduled for May 2014.

24. e courses...
HIED 652: Foundations of Enrollment Management
This course provides students with a historical
overview of enrollment management, significant
concepts related to the field, and professional
foundations on which to build.
HIED 654: Approaches to Marketing, Recruitment
and Selection
This course provides students with tools with which
they can use to develop an ethical and effective
marketing and recruitment plan that will align well
with the educational and enrollment goals of their
institutions.

25. e courses...
HIED 656: Financial Concepts in Enrollment
Management
This course provides an understanding the array of
issues in regards to tuition pricing, financial aid, rising
student debt, net tuition revenue and their effect on
student enrollment and university budget.
HIED 658: Enrollment Management: Student Services
and Retention
This course emphasizes the continuing nature of
enrollment management once students enroll.
Competencies will provide and solid understanding of
the importance of orientation, student services,
advising, and student retention.

26. e end...
Corey Patterson
Co-Director, ACU’s Certificate in Enrollment
Management
Director of Program Planning and Strategic Initiatives
Managing Director of Online Programs
Abilene Christian University
pattersonc@acu.edu