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We are Software People
Jeff Lawson
@jeffiel
We are Software People
And our time is now.
*Fictional
Reenactment
We’re a
software
company.
Who are Software People?
Hint: writing code does not a Software Person make.
through
the lens of
software
Not just developers
Product People
CEOs
Developers
Operations People
CFOs
Customer Service People
Sales
Marketing
say:
“how can
software
solve this?”
believe
any problem
can be
solved once
it’s in the
domain of
software.
solve
problems
with
magnetic
particles.
Software People
Nowis the best time ever to be a Software Person
for two reasons
More and more world’s problems are
addressable by Software People.
Less and less non-software problems
hinder progress of ...
More and more of the world’s
problems are addressable by
Software People
World WorldSoftware
Text Input Text Output
Audio Video
Everything
Else
Problems
10’s-20’s
Media Problems
90’s-00’s
Textual Problems
70’s-80’s
Numerical
Problems
50’s-60’s
Sensors ActuatorsSoftware
Sensors Actuators
Sensors
Sensors
Sensors
Sensors
Sensors
Sensors
Actuators
Actuators
Actuators
Actuators
Actuators
Actuat...
3 Accelerometers
Proximity Sensor
Light Sensor
Moisture Sensor
Gyroscope
GPS
2 Cameras
2 Microphones
2 Speakers
Programmatically
control 15 billion
devices worldwide
SMS
Sensors ActuatorsSoftware
Minimalism
is software flexibility
Not Software People
Not Software People Software People
Software People
Not Software People Software People
Not Software People Software People
Not Software People Software People
Not Software People Software People
Not Software People Software People
You might not be
Software People when...
Minimal Telephone Hardware
Minimal hardware implementation to
preserve the power of software.
More and more
world’s problems are
addressable by
Software People
Less and less non-software
problems hinder progress
of Software People.
Server hardware
Networking
Racks
HVAC
Power
Real Estate!
Software PeopleNot Software People
Hardware & Software
Professional Services
Carrier Contracts
Negotiations
Lawyers
Software PeopleNot Software People
We are
Software
People
And our time
is now.
User expectations have changed.
“The only source of competitive
advantage is the one that can
survive technology-fueled
disruption: an obsession with
cust...
Focus on the user.
Or you’re in serious risk.
Software People move fast.
Iterate quickly.
Ship constantly.
Get feedback from customers quickly.
Become one, or lose to t...
Competition is closer than
ever before.
Social Media
Organizations are measured by the
customer experience they create at
scale for every customer.
Only Software People can do...
I believe in Software People.
We are the army of 1’s and 0’s.
We are rebuilding the world
through the lens of software.
We are Software People
And we will win.
We are Software People
Jeff Lawson
@jeffiel
Why All Industries will be Software Industries - unSexy Conference 2013 - We are Software People
Why All Industries will be Software Industries - unSexy Conference 2013 - We are Software People
Why All Industries will be Software Industries - unSexy Conference 2013 - We are Software People
Why All Industries will be Software Industries - unSexy Conference 2013 - We are Software People
Why All Industries will be Software Industries - unSexy Conference 2013 - We are Software People
Why All Industries will be Software Industries - unSexy Conference 2013 - We are Software People
Why All Industries will be Software Industries - unSexy Conference 2013 - We are Software People
Why All Industries will be Software Industries - unSexy Conference 2013 - We are Software People
Why All Industries will be Software Industries - unSexy Conference 2013 - We are Software People
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Why All Industries will be Software Industries - unSexy Conference 2013 - We are Software People

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Why All Industries will be Software Industries - unSexy Conference 2013 - We are Software People

  1. 1. We are Software People Jeff Lawson @jeffiel
  2. 2. We are Software People And our time is now.
  3. 3. *Fictional Reenactment
  4. 4. We’re a software company.
  5. 5. Who are Software People? Hint: writing code does not a Software Person make.
  6. 6. through the lens of software
  7. 7. Not just developers Product People CEOs Developers Operations People CFOs Customer Service People Sales Marketing
  8. 8. say: “how can software solve this?”
  9. 9. believe any problem can be solved once it’s in the domain of software.
  10. 10. solve problems with magnetic particles. Software People
  11. 11. Nowis the best time ever to be a Software Person for two reasons
  12. 12. More and more world’s problems are addressable by Software People. Less and less non-software problems hinder progress of Software People.
  13. 13. More and more of the world’s problems are addressable by Software People
  14. 14. World WorldSoftware
  15. 15. Text Input Text Output
  16. 16. Audio Video
  17. 17. Everything Else Problems 10’s-20’s Media Problems 90’s-00’s Textual Problems 70’s-80’s Numerical Problems 50’s-60’s
  18. 18. Sensors ActuatorsSoftware
  19. 19. Sensors Actuators Sensors Sensors Sensors Sensors Sensors Sensors Actuators Actuators Actuators Actuators Actuators Actuators Software
  20. 20. 3 Accelerometers Proximity Sensor Light Sensor Moisture Sensor Gyroscope GPS 2 Cameras 2 Microphones 2 Speakers
  21. 21. Programmatically control 15 billion devices worldwide
  22. 22. SMS Sensors ActuatorsSoftware
  23. 23. Minimalism is software flexibility
  24. 24. Not Software People
  25. 25. Not Software People Software People
  26. 26. Software People
  27. 27. Not Software People Software People
  28. 28. Not Software People Software People
  29. 29. Not Software People Software People
  30. 30. Not Software People Software People
  31. 31. Not Software People Software People
  32. 32. You might not be Software People when...
  33. 33. Minimal Telephone Hardware
  34. 34. Minimal hardware implementation to preserve the power of software.
  35. 35. More and more world’s problems are addressable by Software People
  36. 36. Less and less non-software problems hinder progress of Software People.
  37. 37. Server hardware Networking Racks HVAC Power Real Estate! Software PeopleNot Software People
  38. 38. Hardware & Software Professional Services Carrier Contracts Negotiations Lawyers Software PeopleNot Software People
  39. 39. We are Software People And our time is now.
  40. 40. User expectations have changed.
  41. 41. “The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with customer experience.” Harley Manning Forrester Research, author of Outside-In
  42. 42. Focus on the user. Or you’re in serious risk.
  43. 43. Software People move fast. Iterate quickly. Ship constantly. Get feedback from customers quickly. Become one, or lose to them.
  44. 44. Competition is closer than ever before.
  45. 45. Social Media
  46. 46. Organizations are measured by the customer experience they create at scale for every customer. Only Software People can do that.
  47. 47. I believe in Software People.
  48. 48. We are the army of 1’s and 0’s.
  49. 49. We are rebuilding the world through the lens of software.
  50. 50. We are Software People And we will win.
  51. 51. We are Software People Jeff Lawson @jeffiel

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