Scaling Company Values - Twilio - TechWeek 2012
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The document discusses scaling company culture. It begins by introducing Jeff Lawson from Twilio and noting dates from January 2010 to February 2012. It then discusses how Twilio defined its values in 2010 as Continuous Improvement, Detail Oriented, Learners, Humble, Hungry. Culture is described as living values, which are observed through rituals, heroes, and symbols. Several examples of Twilio rituals are provided, like new employees building an app and getting "knighted". The document outlines Twilio's 9 core values and describes how they are represented through symbols like track jackets. It concludes by quoting that a company's value is driven by its values.
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Scaling Company Values - Twilio - TechWeek 2012
- 1. Scaling Company Culture Jeff Lawson @jeffiel twilio.com
- 2. January 10 August 11 February 12
- 3. Jan ’10 “Values” Continuous Improvement Detail Oriented Learners Humble Hungry Spirit of Challenge
- 4. What is culture? What are values? What’s the difference?
- 5. People Product Process
- 7. Values are observed in three tangible ways: Rituals Heroes Symbols
- 8. Rituals New Employees Build a Twilio App in their first 2 weeks Answer 20 support tickets Attend 7 “Twilio 101” Sessions Present their app and get “knighted” Get a “Buddy” to show them the ropes New Engineers Deploy code their first day (Add their name to the website)
- 9. Rituals Monday, 10:30 AM All Hands (w/ Bagels) Read some recent tweets Introduce new Employees Learn their Names All Hands Appreciation All Hands Q&A Monday, Noon Company Lunch, Meet new People Wednesday, 6PM Company Dinner New Employee Demo their Twilio App Track Jackets & Kindle “Knighting” Spin the Birthday Wheel of Fate Thursday, Noon Lunch w/ Tech Talk for continued learning Friday, Noon End of Sprint Demos Photoshop Friday
- 10. Heroes
- 12. Live The Spirit of Challenge ✤ Tackle hard problems. If our ambitions aren’t terrifying, we aren’t pushing ourselves enough.
- 13. Empower Others ✤ We’re here to unleash the greatness of others, inside and outside the company.
- 14. Start with Why ✤ Start by understanding why customers will care. Use data to challenge assumptions.
- 15. Create Experiences ✤ Every interaction with Twilio should inspire confidence and admiration.
- 16. No Shenanigans ✤ Be thoughtful. Always deal in an honest, direct and transparent way.
- 17. Be Humble ✤ Everybody has something to learn, so seek first to understand, then be understood.
- 18. Think at Scale ✤ Anticipate where we’re going and invest in systems that provide a consistent customer experience as we grow.
- 19. Draw the Owl ✤ There’s no instruction book, it’s ours to draw. Figure it out, ship it and iterate.
- 20. Draw the Owl ✤ There’s no instruction book, it’s ours to draw. Figure it out, ship it and iterate.
- 21. Be Frugal ✤ Profit is the engine that lets us achieve our goals. If we do more with less, we can do more.
- 22. Live The Spirit of Challenge Our 9 Things Empower Others Start with Why Create Experiences No Shenanigans Be Humble Think at Scale Draw the Owl Be Frugal
- 24. “How did we get here? The firm changed the way it thought about leadership. Leadership used to be about ideas, setting an example and doing the right thing. Today, if you make enough money for the firm, you will be promoted into a position of influence.”
- 25. "The value of your company is driven by your company’s values." Howard Schultz, Starbucks
- 26. Scaling Company Culture Jeff Lawson @jeffiel twilio.com