http://www.twenty4.com.au/ twenty4 have been doing digital for a long time. We think we are pretty good at what we do… but anyone can say they are good at something. Ringo thought he was a good drummer.

1. ‘/’/
We Live.
In a digital world. Offline we have offices in both Melbourne
and Sydney.
We Share.
Information and ideas with the people we work with.
We Form.
Partnerships. We get to know every business, their marketplace
and their customers.
We Think.
About trends, platforms and innovation.
We Do.
Digital Strategy, Creative, and Technology. We look after Web
Development, eCommerce, SEO, Social Media, and mobile.
We Move.
Across retail, corporate, government, entertainment and not-forprofit brands and industries.
www.twenty4.com.au
Melbourne
a. 17b William Street, Cremorne VIC 3121 Australia
p. +61 3 9005 0055
f. +61 3 9011 9718
e. melbourne@twenty4.com.au
Sydney
a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia
p. +61 2 8488 0055
e. sydney@twenty4.com.au

2. Discovery
Goals and Objectives / Market Research /
Competitor Analysis / Digital Strategy
A new website process starts by
understanding the business, goals,
consumers, brand strategy, user research
and how we best incorporate this into a
digital strategy. Consideration will also be
given to how this new development will
affect or streamline internal process’ within
the organisation.
Information Architecture
& UX
Wireframes / User Experience
Discovery stage has allowed us to start
considering the best possible experience
for a user. It has formed the basis for the
site structure, layout and how the user will
interact and navigate through the end
product. This website needs to be as
intuitive as possible and allow for unique
scenarios of people’s needs, computer
knowledge, browsing environments and habits. This step is often overlooked or undervalued, but is
paramount in setting the tone for overall success.
www.twenty4.com.au
Melbourne
a. 17b William Street, Cremorne VIC 3121 Australia
p. +61 3 9005 0055
f. +61 3 9011 9718
e. melbourne@twenty4.com.au
Sydney
a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia
p. +61 2 8488 0055
e. sydney@twenty4.com.au

3. Design
UI / Prototyping / Graphic Design
With a clear blueprint plan, we can get to
the part that everybody loves – the visual
process of look and feel. The knowledge
from the Discovery / Information
Architecture and User Experience planning
stage is used to conceptualise the design
and user interface. Prototyping and
graphic design are the key tangible
aspects of this stage.
Development
HTML / CSS / Javascript / PHP / CMS /
Browser Compatibility
This stage of the project is where we the
design is brought into a web browser an
interactive, clickable version of the website
is created. This is the most time intensive
aspect and involves coding, development
and back-end CMS, EDM and Social
integration.
The focus of this stage is the develop the
working website, integration with backend systems, while considering user interaction and cross
browser functionality. twenty4 specialise in standards-based development as well as in the
implementation with a number of CMS systems, that will bring the most out of the site with
dynamic content and interaction.
www.twenty4.com.au
Melbourne
a. 17b William Street, Cremorne VIC 3121 Australia
p. +61 3 9005 0055
f. +61 3 9011 9718
e. melbourne@twenty4.com.au
Sydney
a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia
p. +61 2 8488 0055
e. sydney@twenty4.com.au

4. Training, Testing & Go
Live
Face to Face / Training Videos / Goals
Checklist
Training is performed as face to face
training that is tailored to the website
administrator and specific CMS setup. The
website training session is recorded for
future reference. A follow up is done to
ensure the website administrator is
comfortable with updating all aspects of
the website.
Metric Analysis
ROI / Google Analytics / Customer
Conversion / Goals & Funnels / Custom
Dashboard
Once the digital presence has been
launched to the world, it’s essential to future
success to review the performance and
engagement. A good digital presence can
only achieve greatness after launch when
we can see how people are using the site. It
also allows us to make informed decisions
together about future enhancements. We look at entry points, popular content and other
strategies to make sure that both you and users are getting the best web experience possible.
www.twenty4.com.au
Melbourne
a. 17b William Street, Cremorne VIC 3121 Australia
p. +61 3 9005 0055
f. +61 3 9011 9718
e. melbourne@twenty4.com.au
Sydney
a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia
p. +61 2 8488 0055
e. sydney@twenty4.com.au

5. Ongoing Support
Phone / Email / Project Management
System
The time after the website is live is as
important as the build up period. The
internet does not stay still. We like to revisit
the project online to see what we have
learnt as well as introducing new
technology or ideas that might help grow
the website and online presence. The
twenty4 team manage feedback efficiently
through our web based project management system ensuring prompt response times, as well as
transparency to all stakeholders.
www.twenty4.com.au
Melbourne
a. 17b William Street, Cremorne VIC 3121 Australia
p. +61 3 9005 0055
f. +61 3 9011 9718
e. melbourne@twenty4.com.au
Sydney
a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia
p. +61 2 8488 0055
e. sydney@twenty4.com.au

6. How Important is
Magento Development in
Your Online Business?
Online businesses today have grown into a
bigger scale and competition is getting
tough. Several online stores have switched
to a number of strategies in order to boost
their presence. Most ecommerce and web
development companies choose the most
popular and most favorite option today,
magento development. Its benefits and
importance in ecommerce has attracted
more buyers and sellers thus, building an
online business is a lot easier and more
secured.
Magento development is incredibly flexible
among the store owners and the users. Its
customer interaction and services can be
done very easily. Buyers can create account,
customize forms, choose different language
options and convert currencies along the
way. It also helps the customers to manage
their product browsing and catalog as well
as payments and shipping.
Sellers can easily create their catalogs with
customized images with an easier way to
manage their inventory, orders, shipments
and payments. They can also provide
product reviews so the customers will have
the basis on the products that they are
about to purchase. There are available
many themes available online which can be
used during the web development. Layouts
and functional add-ons can be easily
installed. Marketing and promotional
options are also provided as well as flexible
pricing options which can generate great
leads in marketing and sales. With its
flexibility, it is considered a very user
friendly and less complex ecommerce
solution.
Magento is an SEO friendly application so
site owners can easily customize their
websites. It can be incorporated with
Google analytics in order to monitor web
traffic and find out the site’s customer
behavior. It also has a good reporting since
the admin is provided with the dashboard
for the report overview.
Magento development offers very little
setup and running costs. Magento is an
open source software which offers minimal
expense while giving the highest level of
quality to online businesses. It can be
downloaded, copied and modified since the
source code is readily available for free. It
also continues to develop new features and
other options. It can surely lessen the cost
of setting up an online business despite
spending some money on domain
www.twenty4.com.au
Melbourne
a. 17b William Street, Cremorne VIC 3121 Australia
p. +61 3 9005 0055
f. +61 3 9011 9718
e. melbourne@twenty4.com.au
Sydney
a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia
p. +61 2 8488 0055
e. sydney@twenty4.com.au

7. registration, hosting, custom theme
development and extension costs. And one
thing is for sure. It will reward you with a
very high return of investment (ROI) after
all the setup cost that you spent.
With the ever growing number of
businesses online, it is always best to look
for something that can help you build a
business, from small, medium to large
stores. Magento development will lead you
to creating an online business as well as
improve your marketability and increase
your sales. Its continued updates and
upgrades as well as the tools and features
will boost your online presence and an
ever-growing online market. Find a
professional Magento development agency
that will guide you to a successful online
business.
Top Benefits of Having
a Magento Web Design
Many online entrepreneurs widely consider
Magento as the most reliable and fastestgrowing ecommerce platform available in
the market these days. This type of
platform is very useful especially for those
online businesses which sell items. If you
venture into the online marketing world,
you must use only the best tools in order to
beat your competition and in order for you
to reach your goals the fast and the most
efficient way. If you are just setting up your
business website or if you are already
running one for quite some time and need a
boost in your sales, consider the many
benefits this platform can offer.
First of all, this is an open source
application. This means that this is made
available by the creator to be modified by
other developers out there. Many
individuals can collaborate to personalise
this application to suit the specific needs of
an online business. The biggest benefit you
can get from this is that you get to have
more flexibility with your site’s design. You
can experiment with different settings and
determine which works best for your
prospective customers.
Secondly, this platform is SEO-friendly. You
can integrate various SEO processes on your
Magento website. It will aid your
optimisation efforts even more in order to
improve your site’s ranking on search
engine results pages. You won’t have a hard
time putting up good content such as
articles, videos, and images in this type of
web design. Normal Off-page and On-page
methods will apply to it as well. Top search
engines also love this design so you won’t
www.twenty4.com.au
Melbourne
a. 17b William Street, Cremorne VIC 3121 Australia
p. +61 3 9005 0055
f. +61 3 9011 9718
e. melbourne@twenty4.com.au
Sydney
a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia
p. +61 2 8488 0055
e. sydney@twenty4.com.au

8. have to worry about switching from your
current design to this.
Its overall looks and functionality are also
great. It looks professional, clean, and easy
to navigate. You and your customers will
have an easy time going through your
products and pages. You can even change
themes, include add-ons, and other
extensions. Site owners will be at ease since
its settings can easily be changed as well.
You can also seek help from many
developers if you want.
Another big advantage of using this is that it
is supported by many hosting companies.
Its system requirements are quite basic so it
is easy for you to choose from among the
many hosting service providers out there.
As a bonus, you will have access to a
support community. If you have problems,
questions, or if you simply want to share
ideas, you can just visit the Magento
Community and support forums.
This is a truly great platform to use. Overall,
it is safe to say that this is a good
investment for online business owners.
Check out demos on the web and read
more blogs about it to acquire more
information about it.
Magento Web Design –
Features that Make
Things Easier for You
and Your Client
In this day and age, businesses have
realized the importance of having a
company website. They can no longer rely
on classical advertising methods to entice
their target market. With that said, it comes
to no surprise to find that a lot of
professionals utilize Magento web design
services. Over the years, Magento has
grown in popularity with entrepreneurs.
Aside from that, they are also making waves
in huge companies. If you happen to be
serious when it comes to promoting and
selling your products or services over the
World Wide Web, you should seriously
consider hiring these industry experts.
A lot of professionals would hesitate from
hiring such services, because they believe
that they can find a freelancer to do the job
for them. In other cases, they try to make a
website on their own. Although you can
save a lot of money when you opt for a
freelance web designer, you cannot be
certain of the quality. On top of that, there
are other concerns as well. You won't be
certain of being able to get in touch with
www.twenty4.com.au
Melbourne
a. 17b William Street, Cremorne VIC 3121 Australia
p. +61 3 9005 0055
f. +61 3 9011 9718
e. melbourne@twenty4.com.au
Sydney
a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia
p. +61 2 8488 0055
e. sydney@twenty4.com.au

9. them when you need to, because these
people do not necessarily have an office.
Additionally, it is very difficult to find a
freelancer who is legitimate. Before you can
find such a person, you might have to go
through several scammers. In case you
choose to do it on your own, you will still
have a difficult time updating and
maintaining your company's site, because
you will have other responsibilities to take
care of.
that said, you should hire them to make it
better, so that your clients will have a
favourable experience, each time they do
business via your page. You no longer have
to worry about your client’s satisfaction,
thanks to the various services and features
Magento has to offer.
With that said, it is highly recommended
that you hire providers that have
established a reputable name, such as
Magento. When you work with them, you
will be able to take advantage of several
features. Whenever you want something
done or change in your site, they will be
able to take care of matters immediately.
You no longer have to worry about your site
being difficult for clients to manoeuvre in,
because you can easily make this userfriendly. In case your client is unable to
finish shopping in your site, he or she can
still get back to where they left off, thanks
to the customer profile feature that you can
easily include in your website.
It does not necessarily mean that you hire
them when you want to have a site made.
You can already have website; however,
you might not be contented with it. With
www.twenty4.com.au
Melbourne
a. 17b William Street, Cremorne VIC 3121 Australia
p. +61 3 9005 0055
f. +61 3 9011 9718
e. melbourne@twenty4.com.au
Sydney
a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia
p. +61 2 8488 0055
e. sydney@twenty4.com.au