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1 
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GGaaiill BB.. WWrriigghhtt 
PPrrooffeessssoorr EEmmeerriittuuss ooff AAccccoouunnttiinngg 
BBrryyaanntt UUnniivveerrssiittyy 
© Copyright 2007 Thomson South-Western, a part of The 
Thomson Corporation. Thomson, the Star Logo, and 
South-Western are trademarks used herein under license. 
STUDENT EDITION 
MANAGEMENT 
ACCOUNTING 
8th EDITION 
BY 
HANSEN & MOWEN 
12 TACTICAL DECISION MAKING
LLEEAARRNNIINNGG OOBBJJEECCTTIIVVEESS 
1. Describe the tactical decision-making 
2 
model. 
2. Explain how the activity resource usage 
model is used in assessing relevancy. 
3. Apply tactical decision-making concepts in 
a variety of business situations. 
Continued
LLEEAARRNNIINNGG OOBBJJEECCTTIIVVEESS 
4. Choose the optimal product mix when 
faced with one constrained resource. 
5. Explain the impact of cost on pricing 
3 
decisions. 
6. Use linear programming to find the optimal 
solution to a problem of multiple 
constrained resources. (Appendix)
TACTICAL DECISION MAKING: 
4 
Definition 
Definition 
Consists of choosing among 
alternatives with an immediate 
or limited end in view. 
LO 1
STRATEGIC DECISION MAKING: 
5 
Definition 
Definition 
Is selecting among alternative 
strategies so that long term 
competitive advantage is 
established. 
LO 1
TACTICAL MODEL 
A general approach to tactical decision making 
includes: 
1. Recognize, define the problem 
2. Identify alternatives, eliminating those that are 
6 
unfeasible 
3. Identify costs & benefits 
4. Total relevant costs, benefits of each 
alternative 
5. Assess qualitative factors 
6. Select alternative with greatest overall benefit 
LO 1 
Assess qualitative factors
P TIDWELL PRROODDUUCCTTSS:: BBaacckkggrroouunndd 
Tidwell Products Inc. is facing expanded 
production that is straining the capacity in 
facilities with 5 years remaining on their 
lease. Two feasible alternatives under 
consideration are a) to rent an additional 
building for warehousing and b) outsource 
production. The CFO will prepare a report of 
detailed costs for these alternatives. 
7 
LO 1
AAPPPPLLYYIINNGG TTAACCTTIICCAALL MMOODDEELL 
8 
LO 1 
Step 1: Define the problem Increase capacity for warehousing 
& production 
Step 2: Identify alternatives 1. Build new facility 
2. Lease larger facility; sublease 
current facility 
3. Lease additional facility 
4. Lease warehouse space 
5. Buy shafts & bushings; free 
up space 
Continued
AAPPPPLLYYIINNGG TTAACCTTIICCAALL MMOODDEELL 
9 
LO 1 
Step 3: Identify costs, benefits Alt 4: <Costs> + Benefits 
Alt 5: <Costs> + Benefits 
Step 4: Total relevant costs & 
benefits 
Alt 4: Relevant <Costs> + Benefits 
Alt 5: Relevant <Costs> + Benefits 
Differential cost 
Step 5: Assess qualitative factors 1. Quality of external supplier 
2. Reliability of external 
supplier 
3. Price stability 
4. Labor relations & community 
image 
Step 6: Make decision Continue producing & lease 
warehouse
RREELLEEVVAANNTT CCOOSSTTSS:: DDeeffiinniittiioonn 
Are future costs that differ 
10 
across alternatives. 
LO 1 
differ across alternatives.
RELEVANT VS. IRRELEVANT 
11 
COSTS 
LO 1 
Cost to Make 
Cost Not to 
Make 
Differential 
Cost 
Direct labor $ 150,000 --- $ 150,000 
Depreciation 125,000 $ 125,000 --- 
Allocated lease 12,000 12,000 --- 
$ 287,000 $ 137,000 $150,000 
Direct labor is the relevant 
cost because it differs between 
alternatives.
MANUFACTURING FIRM: 
12 
Background 
Background 
A manufacturing firm employs five (5) 
engineers with a capacity of 10,000 
engineering hours (2,000 hours each) at 
a cost of $250,000 ($25 per hour). The 
firm expects to use only 9,000 
engineering hours during the current 
year, producing unused capacity. 
LO 2
13 
Should the firm consider 
accepting a special order that 
uses 500 engineering hours? 
Yes. The firm should consider 
accepting the special order, if it is 
otherwise profitable, because it 
will be completed with unused 
engineering capacity. 
LO 2
SWASEY MANUFACTURING : 
Make-or-Buy Background 
Make-or-Buy Background 
14 
Swasey Manufacturing, a printer 
manufacturer, will switch to a printer that 
does not use an electronic component it 
currently produces. Should Swasey 
produce 10,000 components for the older 
printer this year or should they purchase 
the component for $4.75? 
LO 3 
Continued
SWASEY MANUFACTURING: 
Alternatives Differential 
15 
Relevant Information 
Relevant Information 
LO 3 
Make Buy Cost to Make 
Equipment Rent $ 12,000 --- $ 12,000 
Direct materials 5,000 --- 5,000 
Direct labor 20,000 --- 20,000 
Variable overhead 8,000 --- 8,000 
Purchased cost --- $ 47,500 (47,500) 
Receiving Dept labor --- 8,500 (8,500) 
Total $ 45,000 $ 56,000 $ (11,000)
NORTON MATERIALS: Keep-or-Drop 
Keep-or-Drop 
16 
Background 
Background 
Norton Materials produces 3 products: 
blocks, bricks, and tile. The tile segment 
has a negative segment margin and does 
not contribute to common fixed 
expenses. Should Norton drop the tile 
division? 
LO 3 
Continued
NORTON MMAATTEERRIIAALLSS:: KKeeeepp--oorr--DDrroopp 
17 
LO 3 
Blocks Bricks Tiles Total 
Sales $ 500 $ 800 $ 150 $ 1,450 
Less Variable exp. 250 480 140 870 
Contribution margin $ 250 $ 320 $ 10 $ 580 
Less direct fixed exp 
Advertising $ 10 $ 10 $ 10 $ 30 
Salaries 37 40 35 112 
Depreciation 53 40 10 103 
Total $ 100 $ 90 $ 55 $ 245 
Segment margin $ 150 $ 230 $ (45) $ 335 
Less Common fixed exp 125 
Operating income $ 210 
Continued
NORTON MATERIALS : Keep or Drop 
Keep or Drop 
18 
Analysis 
Analysis 
LO 3 
Because Norton will lose sales in both 
blocks and brick if ceiling tiles are 
dropped and replacing ceiling tiles with 
floor tiles is less profitable, the firm is 
better off to keep the ceiling tile 
division.
ICE CREAM: SSppeecciiaall OOrrddeerr BBaacckkggrroouunndd 
An ice cream company is operating at 80% 
of its 20 million gallon capacity. The 
company receives an offer to purchase 2 
million gallons for $1.55 per gallon. This 
is below the wholesale price of $2.00. 
Should the company accept the offer? 
19 
LO 3 
Continued
IICCEE CCRREEAAMM :: SSppeecciiaall OOrrddeerr AAnnaallyyssiiss 
20 
LO 3 
Even though the special order price for 2 
million gallons of ice cream is below the 
normal selling price of $2.00, it will be 
profitable because there is spare capacity 
and only relevant variable costs are 
considered in the decision.
JJOOIINNTT PPRROODDUUCCTTSS:: DDeeffiinniittiioonn 
Have common processes & 
cost of production up to a 
21 
split-off point. 
LO 3 
cost of production
APPLETIME JOINT 
PRODUCTION 
22 
LO 3 
EEXXHHIIBBIITT 1122--33
APPLETIME :: PPrroocceessss FFuurrtthheerr AAnnaallyyssiiss 
23 
LO 3 
Even though processing grade B apples 
further increases costs, there is more 
profit to be made from making pie filling 
than from selling grade B apples by the 
bag.
CCOONNSSTTRRAAIINNTTSS:: DDeeffiinniittiioonn 
Are limitations a business 
faces such as limited 
resources or demand. 
24 
LO 4
PRICING: Legal Aspects 
25 
ď‚ŻPredatory pricing 
ď‚ŻA means of setting price to eliminate competition 
ď‚ŻDumping on international market 
ď‚ŻPrice discrimination 
ď‚ŻCharging different prices to different customers 
ď‚ŻPrice gouging 
ď‚ŻUsing market power to set prices too high 
LO 5
GRAPHING SOLUTION 
26 
LO 6 
EEXXHHIIBBIITT 1122--44 
Linear programming 
demonstrates the feasible 
production region & 
optimal solution for 
complex problems.
27 
CHAPTER 12 
TTHHEE EENNDD

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Akuntansi Manajemen Edisi 8 oleh Hansen & Mowen Bab 12

  • 1. 1 PPoowweerrPPooiinntt PPrreesseennttaattiioonn bbyy GGaaiill BB.. WWrriigghhtt PPrrooffeessssoorr EEmmeerriittuuss ooff AAccccoouunnttiinngg BBrryyaanntt UUnniivveerrssiittyy © Copyright 2007 Thomson South-Western, a part of The Thomson Corporation. Thomson, the Star Logo, and South-Western are trademarks used herein under license. STUDENT EDITION MANAGEMENT ACCOUNTING 8th EDITION BY HANSEN & MOWEN 12 TACTICAL DECISION MAKING
  • 2. LLEEAARRNNIINNGG OOBBJJEECCTTIIVVEESS 1. Describe the tactical decision-making 2 model. 2. Explain how the activity resource usage model is used in assessing relevancy. 3. Apply tactical decision-making concepts in a variety of business situations. Continued
  • 3. LLEEAARRNNIINNGG OOBBJJEECCTTIIVVEESS 4. Choose the optimal product mix when faced with one constrained resource. 5. Explain the impact of cost on pricing 3 decisions. 6. Use linear programming to find the optimal solution to a problem of multiple constrained resources. (Appendix)
  • 4. TACTICAL DECISION MAKING: 4 Definition Definition Consists of choosing among alternatives with an immediate or limited end in view. LO 1
  • 5. STRATEGIC DECISION MAKING: 5 Definition Definition Is selecting among alternative strategies so that long term competitive advantage is established. LO 1
  • 6. TACTICAL MODEL A general approach to tactical decision making includes: 1. Recognize, define the problem 2. Identify alternatives, eliminating those that are 6 unfeasible 3. Identify costs & benefits 4. Total relevant costs, benefits of each alternative 5. Assess qualitative factors 6. Select alternative with greatest overall benefit LO 1 Assess qualitative factors
  • 7. P TIDWELL PRROODDUUCCTTSS:: BBaacckkggrroouunndd Tidwell Products Inc. is facing expanded production that is straining the capacity in facilities with 5 years remaining on their lease. Two feasible alternatives under consideration are a) to rent an additional building for warehousing and b) outsource production. The CFO will prepare a report of detailed costs for these alternatives. 7 LO 1
  • 8. AAPPPPLLYYIINNGG TTAACCTTIICCAALL MMOODDEELL 8 LO 1 Step 1: Define the problem Increase capacity for warehousing & production Step 2: Identify alternatives 1. Build new facility 2. Lease larger facility; sublease current facility 3. Lease additional facility 4. Lease warehouse space 5. Buy shafts & bushings; free up space Continued
  • 9. AAPPPPLLYYIINNGG TTAACCTTIICCAALL MMOODDEELL 9 LO 1 Step 3: Identify costs, benefits Alt 4: <Costs> + Benefits Alt 5: <Costs> + Benefits Step 4: Total relevant costs & benefits Alt 4: Relevant <Costs> + Benefits Alt 5: Relevant <Costs> + Benefits Differential cost Step 5: Assess qualitative factors 1. Quality of external supplier 2. Reliability of external supplier 3. Price stability 4. Labor relations & community image Step 6: Make decision Continue producing & lease warehouse
  • 10. RREELLEEVVAANNTT CCOOSSTTSS:: DDeeffiinniittiioonn Are future costs that differ 10 across alternatives. LO 1 differ across alternatives.
  • 11. RELEVANT VS. IRRELEVANT 11 COSTS LO 1 Cost to Make Cost Not to Make Differential Cost Direct labor $ 150,000 --- $ 150,000 Depreciation 125,000 $ 125,000 --- Allocated lease 12,000 12,000 --- $ 287,000 $ 137,000 $150,000 Direct labor is the relevant cost because it differs between alternatives.
  • 12. MANUFACTURING FIRM: 12 Background Background A manufacturing firm employs five (5) engineers with a capacity of 10,000 engineering hours (2,000 hours each) at a cost of $250,000 ($25 per hour). The firm expects to use only 9,000 engineering hours during the current year, producing unused capacity. LO 2
  • 13. 13 Should the firm consider accepting a special order that uses 500 engineering hours? Yes. The firm should consider accepting the special order, if it is otherwise profitable, because it will be completed with unused engineering capacity. LO 2
  • 14. SWASEY MANUFACTURING : Make-or-Buy Background Make-or-Buy Background 14 Swasey Manufacturing, a printer manufacturer, will switch to a printer that does not use an electronic component it currently produces. Should Swasey produce 10,000 components for the older printer this year or should they purchase the component for $4.75? LO 3 Continued
  • 15. SWASEY MANUFACTURING: Alternatives Differential 15 Relevant Information Relevant Information LO 3 Make Buy Cost to Make Equipment Rent $ 12,000 --- $ 12,000 Direct materials 5,000 --- 5,000 Direct labor 20,000 --- 20,000 Variable overhead 8,000 --- 8,000 Purchased cost --- $ 47,500 (47,500) Receiving Dept labor --- 8,500 (8,500) Total $ 45,000 $ 56,000 $ (11,000)
  • 16. NORTON MATERIALS: Keep-or-Drop Keep-or-Drop 16 Background Background Norton Materials produces 3 products: blocks, bricks, and tile. The tile segment has a negative segment margin and does not contribute to common fixed expenses. Should Norton drop the tile division? LO 3 Continued
  • 17. NORTON MMAATTEERRIIAALLSS:: KKeeeepp--oorr--DDrroopp 17 LO 3 Blocks Bricks Tiles Total Sales $ 500 $ 800 $ 150 $ 1,450 Less Variable exp. 250 480 140 870 Contribution margin $ 250 $ 320 $ 10 $ 580 Less direct fixed exp Advertising $ 10 $ 10 $ 10 $ 30 Salaries 37 40 35 112 Depreciation 53 40 10 103 Total $ 100 $ 90 $ 55 $ 245 Segment margin $ 150 $ 230 $ (45) $ 335 Less Common fixed exp 125 Operating income $ 210 Continued
  • 18. NORTON MATERIALS : Keep or Drop Keep or Drop 18 Analysis Analysis LO 3 Because Norton will lose sales in both blocks and brick if ceiling tiles are dropped and replacing ceiling tiles with floor tiles is less profitable, the firm is better off to keep the ceiling tile division.
  • 19. ICE CREAM: SSppeecciiaall OOrrddeerr BBaacckkggrroouunndd An ice cream company is operating at 80% of its 20 million gallon capacity. The company receives an offer to purchase 2 million gallons for $1.55 per gallon. This is below the wholesale price of $2.00. Should the company accept the offer? 19 LO 3 Continued
  • 20. IICCEE CCRREEAAMM :: SSppeecciiaall OOrrddeerr AAnnaallyyssiiss 20 LO 3 Even though the special order price for 2 million gallons of ice cream is below the normal selling price of $2.00, it will be profitable because there is spare capacity and only relevant variable costs are considered in the decision.
  • 21. JJOOIINNTT PPRROODDUUCCTTSS:: DDeeffiinniittiioonn Have common processes & cost of production up to a 21 split-off point. LO 3 cost of production
  • 22. APPLETIME JOINT PRODUCTION 22 LO 3 EEXXHHIIBBIITT 1122--33
  • 23. APPLETIME :: PPrroocceessss FFuurrtthheerr AAnnaallyyssiiss 23 LO 3 Even though processing grade B apples further increases costs, there is more profit to be made from making pie filling than from selling grade B apples by the bag.
  • 24. CCOONNSSTTRRAAIINNTTSS:: DDeeffiinniittiioonn Are limitations a business faces such as limited resources or demand. 24 LO 4
  • 25. PRICING: Legal Aspects 25 ď‚ŻPredatory pricing ď‚ŻA means of setting price to eliminate competition ď‚ŻDumping on international market ď‚ŻPrice discrimination ď‚ŻCharging different prices to different customers ď‚ŻPrice gouging ď‚ŻUsing market power to set prices too high LO 5
  • 26. GRAPHING SOLUTION 26 LO 6 EEXXHHIIBBIITT 1122--44 Linear programming demonstrates the feasible production region & optimal solution for complex problems.
  • 27. 27 CHAPTER 12 TTHHEE EENNDD