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A blogger in their midst

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A blogger in their midst

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A blogger in their midst

  1. 1. A BLOGGER IN THEIR MIDSTSection 1 ; Group 2FT 12113 Anuja DashFT 12102 Abhay BohraFT 12189 Pramod RavishankarFT 12127 Harendra SinghFT 12168 Tushar AroraFT 12104 Abhilash Mohapatra
  2. 2. OBJECTIVES What action should be possible for Will Somerset? What should Lancaster Webb do to avoid similar situations?
  3. 3. CASE Lancaster-Webbs surgical gloves are losing the shelf space An employee is doing online endorsements on her blog as “Glove Girl” In her enthusiasm, she has used her knowledge, leaked confidential information and breeched the privacy of contract. She has caused others to mistakenly believe that she represents the company Lancaster-Webb by identifying herself as it’s employee She keeps posting personal tit-bits also which made people to recognize her personally. This keep bringing the readers back to her blog. Lancaster-Webb took long time to discover that this blog is affecting their sales, marketing and image.
  4. 4. WHAT ACTION SHOULD BE POSSIBLE FORWILL SOMERSET? He cannot fire “Glove girl” as she clearly doesn’t have any intentions of harming the company and creating a bad name for them. She just writes what she feels about the company and its product. Will can use the skills that Glove-Girl possesses and her abilities into the companies own good. Will can sit down with her and discuss and let her know his side of view and then the two of them can come to a positive solution for the companies own good. Glove-Girl makes an excellent marketing person and has abilities in the advertising sector as well. She had made the name of the company bigger and stronger. Glove-Girl in a way was promoting the company. Her thoughts and ideas and style of writing are what made people attracted to the blog and drag the attention of everyone. Glove-girl was probably making a better job than the people that should be focusing on advertising and promotion that worked for the company
  5. 5. WHAT SHOULD LANCASTER WEBB DO TOAVOID SIMILAR SITUATIONS? He should use the Glove Girl example to develop a policy around personal websites or weblogs that mention the company or associate an employees work on their own site with the business of their employer. Create mechanisms for employees to engage fully in the mission of the company. Some people are just dying to make bigger contributions. A group blog, where each of them can post, read, and comment as it serves us and the group, nurtures relationships. Group blogging may be the safety net and keeps check. Bring the marketing department together with the company bloggers.
  6. 6. THANK YOU

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