Content Distribution Simplified
Distribute Measure Optimize Grow
A Pheedo, Inc. Service
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Who is Dlvr.it?
1. Content distribution service for
earned, owned and paid media
2. A Pheedo service used by
publishers, marketers and small businesses
3. The Engine behind Promoted Stories™
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What if your customers
looked forward to receiving
your marketing?
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What if when they received
it, they spent 15, 30, 45
minutes with it?
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Business Decision Makers
Prefer Content
• 80% of business decision makers
prefer to get company
information in a series of articles
80% versus an advertisement.
• 60% say that company content
helps them make better product
decisions.
Source: Roper Public Affairs
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Consumers Increase Spending with
Companies who Provide Content
• 67% of consumers feel content is
valuable in the purchase decision.
61% • 61% say they are more likely to
make purchases with companies
that provide content.
• 53% of blogs readers make
purchases based on blogs.
Source: Roper Public Affairs
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Buyers Are Connecting
with Brands Socially
• 87% of consumers use Facebook.
(matches the number of people who
watch TV)
72% • 72% of marketers say their social
efforts have helped them close
business deals.
Source: BlogHer & Social Media Examiner
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70% of Buyers Turn to Social Networks
to Get Information on Companies
Source: DEI Worldwide
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50% of Buyers Turn to Search First
to Find your Business
Source: Nielsen
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Conclusions
1. Attract buyers by publishing content that shows off industry expertise
and highlights your company’s unique strengths and services,
2. Consumer rely on search engines to find your business. Get more high-
quality content indexed in search to drive traffic, improve organic SEO
and increase inbound links.
3. A content distribution strategy is crucial. The more touch points you have
(search, social, websites) the more likely you will reach a convertible
audience.
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Turbo Charge Your Traffic With
Promoted Stories™
Real-time content delivery auto-
Distribute formatted for search, social and display.
Understand the content that clicks
Measure with your audience.
Distribute the right content at the
Optimize right time to the right audience.
Acquire new followers and
Grow customers that click, share and buy.
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Dlvr.it Distributes Your Content
Where Your Customers Will Find It
Earned/Owned/Paid Media Channels
Opt-in RSS Social & Search Blogs Premium Mobile/Tablet
Subscribers Publishers Friendly
• Search engines (i.e. Google, Bing) • Social Media placement
• Hundreds of news sites • Directly to top bloggers
• 40M+ subscribers • Thousands of Web publishers
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Dlvr.it Displays your Content Adjacent to
Endemic Content Across the Web
Dlvr.it
• Blogs • Search Friendly
• Social Friendly
• Video • Distribute • Mobile Friendly
• News • Measure • IAB Ad Units
• RSS • Optimize • Advertorials
• Grow
Your Content Distribution
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Use Case: Repurposed Twitter Stream
Dlvr.it
• Twitter feed
from • Filtered to pull
@cisconews out relevant
content
• Optimized for
Cisco display Tech Media
Dlvr.it converted the content into
Promoted Stories™ advertorial and
distributed to tech publishers. Traffic
directed to the Cisco News Room.
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Use Case: Curated Content
• Curated content Dlvr.it
• Dlvr.it converted the
across 4 categories content into
• Content curated • Hand-selected Promoted Stories™ and
from premium content from distributed to tech
publishers working premium pubs placed publishers. Traffic
in a 300x250 directed to Cisco News
with Pheedo
Promoted Stories™ Room.
• Optimized to
Cisco maximize CTR Tech Media
Ads distributed across the web
using a DSP. When clicked, users
directed to pre-populated search
on the topic from the ad unit.
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Promoted Stories™ are Formatted to Fit
the Delivery Channel
Dynamic RSS Feed Stories
IAB Dynamic Ad Units
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Promoted Stories™ are Formatted to Fit
the Delivery Channel
Mobile/Tablet Friendly
Recommended Links on
Premium Publishers
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Promoted Stories™ are Formatted to Fit
the Delivery Channel
Social Friendly
Full-page Advertorials
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Top Brands Trust Dlvr.it Everyday
SAS distributes content to Twitter, Facebook, and
LinkedIn
Bing acquires new users with a combination of
curation and Promoted Stories™
Ogilvy manages their customer’s flow of content
to social
Groupon delivers deals in real-time to earned and
paid audiences
Cisco acquires new followers, fans, subscribers
using curation and Promoted Stories™
Delivering Content to over 260M Social Users
on behalf of 100,000 plus Happy Customers
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Dlvr.it Increases
Clicks-Per-Post by 53%
Brafton, an SEO agency, uses dlvr.it to route their
client’s content to social. Over 20 of their clients are
leveraging dlvr.it’s content distribution tools.
Between Aug 24th and Sept 17th, Brafton compared
posting content directly to Twitter vs. using dlvr.it’s
optimization features. Dlvr.it generated 53% more
clicks-per-post over posting manually to twitter.
Results:
53% lift in the number of clicks-per-post
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Dlvr.it Increases
Indexed Pages by 53%
Brafton, an SEO agency, uses dlvr.it to route their
client’s content to social. Over 20 of their clients are
leveraging dlvr.it’s content distribution tools.
Between April and July, Dlvr.it helped Brafton increase
the number of pages/stories indexed in Google for the
client by 50% using Promoted Stories™.
Results:
50% lift in the number of pages indexed
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Dlvr.it Lowers Groupon’s
Cost Per Conversion by 4x
Dlvr.it started working with Groupon in 2010 to do
real-time deal delivery to Groupon’s social media
audience.
Dlvr.it incorporated data it learned from Groupon’s
social media audience and deal engagement to send
the most engaging deals to a look-a-like audience
using Promoted Stories™ technology.
Promoted Stories Groupon Offer
Results:
4x reduction of their average cost per conversion
200%+ lift in conversion over their standard display
creative
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Three Reasons Why You’ll Love Dlvr.it
1 Save Time/Money to Improve your Bottom Line:
Efficiently schedule and deliver timely updates to all your
audience touch points.
2 Collect Actionable Data to Increase Engagement:
Maximize your traffic and increase user engagement by
knowing when to deliver the right content.
3 Acquire New Customers to Grow your Business:
Re-engage current customers when they are active outside of
website or acquire new readers that click, share and buy.
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Start Dlvr’ing Smarter
Request a Demo
Contact: Bill Flitter, Founder/CEO bill@dlvr.it 888-495-8384
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Product Tour
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Dlvr.it Helps You Tweet Smarter & Faster
Content Optimization
Dlvr.it understands the optimal times to
post content giving you a 200% lift in
exposure and clicks
Keyword & Demographic
Mapping
Topic and demographic analysis removes
the guesswork from knowing the content
and audience that clicks with your content.
Publish more of what your audience love.
Speedy Updates
Be the first to break the news. Dlvr.it comes
with the fastest update times in the
industry!
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Build Thought Leadership with
Fresh Content From Trusted Sources
Here’s How it Works
• Gather: Curate and select content from any
source - social, status
updates, news, reviews, testimonials, press
releases, posts, tips—and in any format
(video, photos or text).
• Select: Keep what you want, delete want
you don’t. Customize headlines, choose the
appropriate photo and select your routes.
• Distribute: Post selected content to your
pre-defined routes. Also a great way to
manage content to Facebook.
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Packed with Amazing Features,
Dlvr.it Makes Your Content Social-Friendly
Distribute
• One-click distribution to Twitter, Facebook, LinkedIn and more
• Smart keyword driven posting rules
• Scheduled delivery
Measure
• Track clicks, retweets, viral pass along
• Detailed demographic and influencer analysis
• Google/Omniture Analytics integration built in
Optimize
• Optimize timing and content of posts
• Keyword & Topic analysis
• Content curation for hand-selecting content
Grow
• Promote trending content with widgets on your site
• Paid distribution of top trending content off your site
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