https://www.steffenhagen-consulting.com/en/surfshop/

1. Price Fairness Board
The tsc Surf Shop
2019
Contact:
 +49 241-978760
 surfshop@tsc-ac.com
 www.tsc-ac.com/surfshop

2. 2019 © team steffenhagen consulting 2
Our third surf board:
The Price Fairness Board
Increase the probability of your customers
accepting your price increase and don’t spoil
your customer relationship and long term profit
growth with unfair pricing.

3. Price Fairness Board
2019 © team steffenhagen consulting 3
Avoid the negative impact of unfair pricing on your customer relationship and your
sustainable profit growth with this checklist based self-assessment board.
Prices starting at € 180*
Available in your
design and CI
In stock
Combine it with
Price & Profit
Lever Board
Add to cart
✓ ✓ ✓ ✓
Prices perceived as unfair by your customers can destroy your customer relationship and
mess up your long-term profit growth strategies.
Better check whether your price moves might provoke customers’ anger and what potential
threat will be imposed on your customer relationship before it’s too late.
This checklist based tool covers all aspects of price fairness: personal price fairness, social
price fairness, incl. distributive fairness and procedural fairness, as well as customers’ trust,
your customers’ pricing power and their potential reactions.
Item number: SF-003
* Depending on the number of licenses

4. Screenshot
2019 © team steffenhagen consulting 4
Self-Guided
Price Fairness
Questionnaire

5. Screenshot
2019 © team steffenhagen consulting 5
Visualization &
Recommendation

6. 2019 © team steffenhagen consulting 6
How it works
The tool takes you through several easily comprehensible and guided self-assessments
for all aspects of price fairness:
› Will your price be perceived as personally fair, based on your customers’
expectations? (Personal Fairness)
› Will the price be perceived as well-reasoned and justified? (Distributive Fairness)
› Will our pricing process be perceived as fair? (Social Price Fairness)
› Can we build on our customers’ trust?
› In how far will our customers’ pricing power allow
retributive action?
Based on your assessments of perceived price fairness,
trust and pricing power, the tool provides you with clear
recommendations whether to implement your prices with
low or limited risk or to rethink your pricing strategy and
price moves.

7. Areas of application
2019 © team steffenhagen consulting 7
› The Price Fairness board can be applied in
all types of businesses and industries.
› The board can be used for your customer
specific price decisions as well as for
segment based price decisions.

8. Features
2019 © team steffenhagen consulting 8
› Self-contained app, independent from
browser and internet connection
› Available for macOS and Windows
› Easy to use checklist
› Clear risk assessment and
recommendations for your price moves or
pricing strategy
› Easy transfer to PowerPoint and other
programs with a snipping tool

9. Value & Benefit
› Supports sustainable profit growth by better
balancing profit impact of your pricing with
consequences on your customer
relationship
› Prepares your organization for price moves
by assessing potential customers’
perception, reaction and risk
› Avoids customer anger and negative effects
on your customer relationship
› Helps differentiate between potentially
smooth price increases and price increases
which impose a threat to your business
› Thereby supports alignment of Sales and
Marketing on pricing
2019 © team steffenhagen consulting 9

10. 2019 © team steffenhagen consulting 10
But please do not forget:
A fool with a tool is still a fool.

11. 2019 © team steffenhagen consulting 11
Want to see more boards?
Welcome to our Surfshop!

12. 2019 © team steffenhagen consulting 12
The tsc Surf Shop
Pricing is a lot like surfing.
You need training and adequate tools to become a professional, and also:
practice, practice, practice.
So far we have focused on providing our customers with strong surfing abilities,
based on statements like “A fool with a tool is still a fool,” or, “A surfboard doesn’t
make you a good surfer”.
This was reason enough for us to focus on improving the pricing power and
capabilities of our customers, providing pricing trainings and sharing our
experience in plenty of X-functional pricing projects.
However, we have to acknowledge that surfing without a board is in most cases
neither successful nor fun. That is why we decided to – in addition to our
consulting and training services – open our Surf Shop and offer selected
tools/surfboards to our clients.
The shop will grow step by step and from time to time. So take your time, poke
around and don’t hesitate to get in touch if you have any questions.

13. 2019 © team steffenhagen consulting 13
Additions
› Uses business-specific data and analyses the
impact of different price – volume – cost
scenarios on your profit
› Helps to derive appropriate pricing strategies
and tactics (incl. “turning points” for price
increases)
› Supports Sales and their self-confidence
› Easy to use incl. a convincing visualization
The Price & Profit Lever Board
>>> More information in our Surfshop
The Price Fairness Board can be combined with the second board in our shop:

14. 2019 © team steffenhagen consulting 14
Also available
› Based on a compelling visualization of market
and supply shares for relevant market segments
› Helps to develop and implement sound pricing
strategies and tactics
› Can stop price erosion and avoid price wars
› Saves days and weeks of work and is still easy
to use
The Competition Mapping Board
>>> More information in our Surfshop

15. 2019 © team steffenhagen consulting 15
Also available
› Uses current contribution margin to tell you how
much more or less you should/may sell to keep
your profit stable when adjusting your prices
› Helps you define profitable price volume
strategies
› Straightforward answers at within less than 30
seconds
› Easy to use
The Price & Volume Dynamics Board
>>> More information in our Surfshop

16. team steffenhagen consulting GmbH
Theaterstraße 13 | D-52062 Aachen
www.tsc-ac.com
info@tsc-ac.com
T: +49 241-97876-0
F: +49 241-97876-10
Contact
2019 © team steffenhagen consulting 16
Dr. Ralf Schmidt
Managing Partner
ralf@tsc-ac.com
T: +49 241-97876-12
M: +49 163-2443 047
Olaf Lange
Managing Partner
olaf@tsc-ac.com
T: +49 241-97876-24
M: +49 173-2678 600