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How did I hack growth at Code4Startup (Leo Trieu)

Startup – What we see everyday
90% of Startups fail
Growth Hacking Cases Studies
But, what if we grow… too fast
Founder mistakes
The 50% Rule
Think big, start small
Stage #1: Idea
Stage #2: MVP – Getting Users
Stage #3: Getting Customers
Stage #4: Growth funnel
Bonus
More Growth Hacking stories…

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How did I hack growth at Code4Startup (Leo Trieu)

  1. 1. Growth Hacking Leo Trieu, Founder of Code4Startup 1
  2. 2. Startup – What we see everyday 2
  3. 3. Startup – What we see everyday 3
  4. 4. Startup – What we see everyday 4
  5. 5. Damn, I want to… !!! 5
  6. 6. 90% of Startups fail 6
  7. 7. Getting Customers “Almost every failed startup has a product. What failed startups don’t have are enough customers.” Traction: A Startup Guide to Getting Customers 7
  8. 8. For more Growth Hacking Click …and High Growth Venture stories
  9. 9. Growth Hacking Cases Studies 1/4 8
  10. 10. Growth Hacking Cases Studies 2/4 9
  11. 11. Growth Hacking Cases Studies 3/4 10
  12. 12. Growth Hacking Cases Studies 4/4 11
  13. 13. But, what if we grow… too fast 12
  14. 14. But, what if we grow… too fast 13
  15. 15. Founder mistakes “Many entrepreneurs who build great products simply don’t have a good distribution strategy.” Marc Andreessen, founder of Netscape 14
  16. 16. Founder mistakes Founders spend their time building products/features based on what early users say they want without caring about traction => they think that’s great!!! You could build something people want BUT: • … can’t figure out a useful business model (no market) • … not enough users to reach profitability (small market) • … reaching to them is cost prohibitive (hard to reach market) • … a lot of other companies building it too (competitive market) 15
  17. 17. The 50% Rule “Traction and product development are of equal importance and should each get about half of your attention. Spend 50% of your time on PRODUCT and 50% on TRACTION ” Traction: A Startup Guide to Getting Customers 16
  18. 18. Think big, start small • Don’t try to serve everyone. Define your niche market and start with small community. • Don’t ever think about 10,000 users at first • Get your first 20 USERS • Then focus on your first 5 CUSTOMERS 17
  19. 19. Stage #1: Idea • Landing Page 18
  20. 20. Stage #1: Idea • Landing Page • Create contest (Launch Rock) 19
  21. 21. Stage #1: Idea • Landing Page • Create contest (Launch Rock) • Submit to sites like: Betalist, LaunchingNext, Earlybird 20
  22. 22. Stage #1: Idea • Landing Page • Create contest (Launch Rock) • Submit to sites like: Betalist, LaunchingNext, Earlybird • Survey 21
  23. 23. Stage #2: MVP – Getting Users • Create 2 Free courses on Udemy 22
  24. 24. Stage #2: MVP – Getting Users • Create 2 Free courses on Udemy • Post on popular sites like: PH, HN, Rd 23
  25. 25. Stage #2: MVP – Getting Users • Create 2 Free courses on Udemy • Post on popular sites like: PH, HN, Rd • Story telling 24
  26. 26. Stage #2: MVP – Getting Users • Create 2 Free courses on Udemy • Post on popular sites like: PH, HN, Rd • Story telling • Press cover 25
  27. 27. Stage #2: MVP – Getting Users • Create 2 Free courses on Udemy • Post on popular sites like: PH, HN, Rd • Story telling • Press cover 26
  28. 28. Stage #2: MVP – Getting Users • Create 2 Free courses on Udemy • Post on popular sites like: PH, HN, Rd • Story telling • Press cover • Partnership 27
  29. 29. Stage #3: Getting Customers “Do things that don’t scale.” Paul Graham, Y Combinator 28
  30. 30. Stage #3: Getting Customers • Build trust and bring value 29
  31. 31. Stage #3: Getting Customers • Build trust and bring value • Best validation - $$$ – Charge as soon as possible 30
  32. 32. Stage #3: Getting Customers • Build trust and bring value • Best validation - $$$ – Charge as soon as possible – Crowdfunding 31
  33. 33. Stage #4: Growth funnel 32
  34. 34. Stage #4: Acquisition • Partnership 33
  35. 35. Stage #4: Acquisition • Partnership 34
  36. 36. Stage #4: Acquisition • Content marketing 35
  37. 37. Stage #4: Acquisition • Customer engagement (Tools: Rapportive, Sidekick) 36
  38. 38. Stage #4: Activation • Make it easy to sign up 37
  39. 39. Stage #4: Activation • Welcome email: “You’re in, PLUS a quick question…” 38
  40. 40. Stage #4: Activation • Optimize Landing page: – Mixpanel 39
  41. 41. Stage #4: Activation • Optimize Landing page: – Content Analytics 40
  42. 42. Stage #4: Activation • Optimize Landing page: – Heat Map 41
  43. 43. Stage #4: Retention • Tool: Mixpanel 42
  44. 44. Stage #4: Retention • New free/paid courses on regular basis 43
  45. 45. Stage #4: Retention • Upselling or Promotion 44
  46. 46. Stage #4: Referral • Make sharing easier 45
  47. 47. Stage #4: Referral • People sharing their love 46
  48. 48. Stage #4: Referral • Word of mouth 47
  49. 49. Stage #4: Revenue • One trick that I use 48
  50. 50. Bonus I could be biased but you MUST read these two books :) 49
  51. 51. For more Growth Hacking Click …and High Growth Venture stories

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