To win a price war is the super big and essential issue of any business. However, to figure out the hidden ice berg inside, it requires to jump into the deep layers of strategy ocean.
In this fundamental research, I go through 4 pillars to discover the key questions that shape the price war, and get to know how to conquer it:
- Painful problem?
- Big reachable market?
- Blue vs. Red Ocean?
2. BUSINESS MODEL:
- J.Moor’s model (Technology Adoptation Life Cycle)?
- Product – Market Fit?
4. UNFAIR ADVANTAGES