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2017.04.21 growth hacking (sg online tech city) truong bomi

GROWTH HACKING 101 - Takeaways from a startup PRACTITIONER

1. Case studies
- Dropbox’s Referral Growth Engine
- Coursera Video Syndications
- CafeBiz Content Worth Sharing
- AhaMove Integration to Partners

2. Things to remember: Traditional Marketing vs. Growth Hacking – a perspective
- Slow vs. Rapid Growth
- Classical vs. Modern Channels
- Data-driven Decision Making: Not a fan vs. Big fan
- Attack the mass (and fail) vs. Look for a beautiful niche
- Acquisition only vs. AARRR
- Team perspective: Marketing only vs. Multi-departmental task force

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2017.04.21 growth hacking (sg online tech city) truong bomi

  1. 1. GROWTH HACKING 101 Brought to you by: Truong Bomi Takeaways from a startup PRACTITIONER
  2. 2. Concepts Case Studies Things to remember Traditional Marketing vs. Growth Hacking
  3. 3. Case studies • Dropbox’s Referral Growth Engine
  4. 4. 100,000 to 4,000,000users in 15 months
  5. 5. Case studies • Dropbox’s Referral Growth Engine • Coursera Video Syndications
  6. 6. Increase your brand’s exposure: 1. Produce educational video content 2. Upload then to educational platforms like Udacity, Udemy, and Coursera
  7. 7. Increase your brand’s exposure: 1. Produce educational video content 2. Upload then to educational platforms like Udacity, Udemy, and Coursera The number of users exploded from 111,000 in 10/2011 to over 9,000,000in 9/20124 Source: https://blog.coursera.org/a-triple-milestone-107-partners-532-courses-52/
  8. 8. Case studies • Dropbox’s Referral Growth Engine • Coursera Video Syndications • CafeBiz Content Worth Sharing
  9. 9. Case studies • Dropbox’s Referral Growth Engine • Coursera Video Syndications • CafeBiz Content Worth Sharing • AhaMove Integration to Partners
  10. 10. Your company & more to come
  11. 11. 1/2015 5/2015 8/2015 10/2015 1/2016 4/2017 Idea generation Testing Truck-service launch in HCMC Expand to Hanoi Incorporated. Bike-service launch in HN & HCMC Early Stage Growth Early steps up to the mountain Truong Nguyen 99% Successfully completed
  12. 12. Things to remember Traditional Marketing vs. Growth Hacking – a perspective
  13. 13. Traditional Marketing vs. Growth Hacking
  14. 14. Traditional Marketing vs. Growth Hacking
  15. 15. Traditional Marketing vs. Growth Hacking Not a fan, ok?!
  16. 16. Traditional Marketing vs. Growth Hacking • Not try to serve everyone. Define niche market and start with small community. • Don’t ever think about 10,000 users at first. Get your first 20 USERS. Then focus on your first 5 CUSTOMERS • The mass is out there. Go get ‘em. ………… • Grab attention from 10,000 user and hope for someone to take action
  17. 17. Traditional Marketing vs. Growth Hacking Acquisition Activation RETENTION Revenue Referral Acquisition People come to your site from various channels Users sign-up or create accounts Repeat use of product & features Growth via sharing & WOM Monetize user behavior
  18. 18. Traditional Marketing vs. Growth Hacking GROWTH TEAM Marketing Biz Development Product BI Developer (API)
  19. 19. Traditional Marketing vs. Growth Hacking Try to sell a value Bring real value
  20. 20. Thank you! Powered by truong@ahamove.com
  21. 21. For more Growth Hacking stories, Klick To join AhaMove team to hack growth, Kontact Biz Development Manager Biz/ Ops Growth and Happiness team Growth Marketer Business Strategist 0948630784 truong@ahamove.com
  22. 22. Appendix
  23. 23. Source: Taking right strategic go-to-market steps Moor’s model NICHE Market
  24. 24. by Alexandre Wayenberg Value Map Customer Profile Then getting to Product – Market Fit being in a good market with a product that can satisfy that market
  25. 25. Then getting to Product – Market Fit How would you feel if you could no longer use [product]? 1. Very disappointed 2. Somewhat disappointed 3. Not disappointed (it isn’t really that useful) 4. N/A – I no longer use [product] 40%
  26. 26. Create uncontested market space Make the competition irrelevant Create & capture new demand Break the value – cost trade-off Competing in existing market space Beat the competition Exploit existing demand Make the value – cost trade-off
  27. 27. Thank you, again! Powered by truong@ahamove.com

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