NAMA Best Of 2010 Marketing Awards

2010 Agri-MArketing ConferenCe
Kansas City Missouri april 21-23 2010

bestof10_topress.indd 1 4/12/10 2:10:05 PM

MASTERS OF CEREMONIES
Max Armstrong, Farm progress Companies

OPENING VIDEOS
Courtesy of Farm Journal Electronic Media
america’s Heartland Video sponsored by avatar studios

ORDER OF AWARDS
• Specialty Categories
• Public Relations
• Advertising to Agribusiness
• Direct/Target Marketing
• Outdoor
• Broadcast Media
• Collateral
• Print
• Electronic Media
• Campaigns
• BEST OF SHOW Public Relations
• BEST OF SHOW Advertising

BEST OF NAMA COMMITTEE
Chair: Les Kahl, adFarm
Vice Chair: Greg Guse, Paulsen Marketing

2


SpeCiAlty CAtegorieS
SPECiAlTy ADvERTiSing CAMPAign
Dow AgroSciences LLC / Bader Rutter & Associates
Rock The Weeds Campaign for Dimension Specialty Herbicide
Fort Dodge Animal Health / Latorra, Paul & McCann
national Pet Wellness Month Campaign
the Mosquito shot Campaign
Central Garden And Pet / Rhea + Kaiser Marketing Communications
Amdro Bait is Better Campaign
Valent Professional Products / archer>malmo
overture insecticide Campaign
Nestle Purina PetCare Company: Purina® Pro Plan® / Colle+McVoy
This Could Be the year
Purina Mills, LLC / Swanson Russell
purina Equine senior Campaign
Merial / Bader Rutter & Associates
online advertising Campaign for ZiMECtErin® gold
Nestle Purina PetCare Company: Purina Veterinary Diets® / Colle+McVoy
pet owner FortiFlora® initiative
Summit VetPharm / Stephens & Associates Advertising
tags

SPECiAlTy PuBliC RElATiOnS CAMPAign
Equine Disease Prevention Awareness Campaign
Purina Mills, LLC / Swanson Russell
purina Horse Feed pr Campaign
panorama newsletter
Novartis Animal Health / Gibbs & Soell, Inc. - Raleigh
atopica Media relations
Intervet/Schering-Plough Animal Health / Osborn & Barr
unwanted Horse Veterinary relief Campaign

SPECiAlTy CAMPAign ElEMEnT
POP Mailing for ulcergard
Tourney Fungicide Direct Mail Campaign
Ridley Nutrition Solutions / Paulsen Marketing
McCauley’s Equine Formulas
CareCredit / Stephens & Associates
anatomy
BioTracking, LLC / Filament Marketing and Distillery Design Studio
BioPRynes Print Advertisement
3


Pfizer Animal Health / Martin Williams
PreventiCare Program Brochure
strongid page ad series
Safari insecticide EAB Registration Announcement Mailer

publiC relAtionS
OvERAll PuBliC RElATiOnS CAMPAign
Minnesota’s Corn Organizations / AdFarm
your voice grower Campaign
Syngenta Crop Protection / Gibbs & Soell, Inc. - Raleigh
Future of southern ag Campaign
DuPont Crop Protection / Exponent PR, McCormick Co. & High Plains Journal
All Aboard 2009 Wheat Harvest Tour
Beef PR Campaign for igEniTy®
Pioneer Hi-Bred / McCormick Company
pioneer public relations program
Bayer CropScience / Rhea + Kaiser Marketing Communications
Want help with Aphids? introducing Aphid Alert.
Syngenta Seeds / Weber Shandwick
What’s your Complex? Educating growers $1.1 Billion Multi-Pest Complex
Arm & Hammer Animal Nutrition / Charleston/Orwig, Inc.
The Old Mill-Troy, Marketing Partner Support
AGCO Corporation / Broadhead + Co
AgCO is Breaking new ground high hp tractor launch PR campaign

OvERAll PuBliC RElATiOnS CAMPAign OR CAMPAign ElEMEnT
Alpharma Inc., Animal Health / Charleston/Orwig, Inc.
alpharma animal Health: the reach teach learn Campaign
Rural Health Initiative / Morgan&Myers
rural Health initiative: a different approach to improving rural health

MEDiA RElATiOnS
Syngenta Crop Protection / Gibbs & Soell, Inc.
AgriEdge Helps growers Weigh Crop input Decisions in an uncertain Market
2010 sprayer launch
Bayer CropScience / Rhea + Kaiser
Announcing the global Center for Produce Sustainability
Pioneer Hi-Bred International, Inc. / McCormick Company
pioneer Forage university
CNH Parts & Service / Morgan&Myers
CnH Expansion Parts & Service Press Conference
Bayer CropScience / AdFarm
2008 ag issue Forum

4


libertylink Commercialization Press Conference
AgCO is Breaking new ground high hp tractor launch media event
Fourteen states, two products, one Media relations Campaign
Kubota Tractor Corporation / Fleishman-Hillard
power Krawler launch and Media Event
Breaking the Seed Barrier
Elevating the role of the Veterinarian

PuBliC AFFAiRS/iSSuES MAnAgEMEnT
Corn Farmers Coalition / MS&L Worldwide
Corn Farmers Coalition initiative
Dairy Management Inc. / Weber Shandwick Minneapolis
Food-borne illnesses & Bioterrorism: Engaging . . . in Dairy Crisis Readiness

PRODuCER FunDED PuBliC RElATiOnS TO Ag AuDiEnCES
Colorado Wheat Research Foundation / Fleishman-Hillard, Inc.
CWRF Marketing Communications Plan
Minnesota Assoc. of Wheat Growers, Research & Promotion Council / AdFarm
vote yes initiative/Check-off Referendum Campaign
My Dairy: A Social Media Program for Dairy Advocates
The National Cattlemen’s Beef Association / Midan Marketing
The Beef Checkoff-Funded Middle Meat Mania Campaign
Almond Board of California / Broadhead + Co
Almond Board of California Public Relations Campaign
Midwest Dairy Association / Demeter Communications
Midwest Dairy Association Producer Service Center

PRODuCER OR COMPAny FunDED PuBliC RElATiOnS TO COnSuMERS
Kansas State University College of Agriculture / In-house
K-State College of Agriculture going Places Campaign
Midwest Dairy Association / Demeter Communications
People Behind the Product influencer Audience Outreach
The Beef Checkoff & PA Beef Council / Streetmarc Advertising & Marketing, LLC
Stay Home. grill Out. Summer grilling Retail Campaign
Ohio Soybean Council / Farmer + Yoakam Advertising Agency, Ltd.
Clean air for Kids - ohio soybean Council
Western Pistachio Association / Fleishman-Hillard
Managing an industry’s reputation amid nationwide Food safety recall
Take the Challenge PR Campaign for ivOMEC®

5


nEWS OR FEATuRE ARTiClE
Cotton Incorporated / Harvest PR & Marketing, Inc
Hill Hydraulics
Georgia-Pacific Plant Nutrition / Gibbs & Soell, Inc.
When Profitability Meets Sustainability AgProfessional
Making Money With Manure article
Land O’Lakes Animal Milk Products Company / Filament Marketing, LLC
Dollars and Sense in Calf nutrition Equal Peak Milk
Cattlemen’s Beef Board / In-house
no Secret Recipe for Beef Demand
“A Case for the Fuel-efficient Cow” Progressive Dairyman
Valent U.S.A. Corporation / archer>malmo
The Triangle Effect: Keeping Pvy, Aphids and nightshade in Check
Knock Out nematodes Feature Story
Disease Management Supports Cereals Profit
Can we keep health care healthy?
Cotton Incorporated / Harvest PR & Marketing
Erosion Control solution lands at o’Hare airport
CHS Inc. / In-house
Cracking new Snack Markets

PERSuASivE WRiTing
CHS Inc. / In-house
improving your Odds in a Risky World
Chemtura Corporation / Charleston/Orwig, Inc.
Dimilin 2l Outperforms led Zeppelin & Rolling Stones on Mormon Crickets
Defending Profits With Seed Treatments
Almond Board of California Op Ed Article
rural health starts at home
Pioneer Hi-Bred International / McCormick Company
get your retirement ducks in a row

nEWS RElEASE
Idaho Potato Commission / Evans, Hardy + Young. Inc.
potato lover’s Month survey results
Kinze Manufacturing, Inc. / Nicholson Kovac, Inc.
Kinze Multiple unit Rebate Program
grower Satisfaction Press Release for Radiant insecticide
pioneer optimum® Brand innovations news Release

6


Valley Irrigation / Rhea + Kaiser Marketing Communications
valley irrigation Working to Provide irrigation Options for Rice Producers
FMC Corporation / Nicholson Kovac, Inc.
new performance proof available on Capture® lFr insecticide
Case IH / Morgan&Myers
Case iH rolls out utility Vehicle line for 2010 news release
National Cottonseed Products Association / Harvest PR & Marketing
. . . Food industry Examines Cooking Oil Options . . .
Kinze Manufacturing / Nicholson Kovac, Inc.
Kinze 2010 Product Pricing
FMC introduces Hero® EW for Key Fruit, vegetable & Row Crop Markets

CustoMEr EVEnts
CNH Parts & Service, North America / Maddock Douglas, Inc.
CnH Parts & Service Trade Fair
DRAXXin goes to Work
pioneer’s onE tour
USDA National Agricultural Statistics Services / Osborn & Barr
Census of Agriculture Data Release Event
Dow AgroSciences LLC / Fleishman-Hillard
Trans Fat: going, going, gone!
Syngenta Crop Protection / Gibbs & Soell, Inc.
lexar 5th Anniversary
Syngenta Seed Care / Gibbs & Soell, Inc. - Raleigh
potato partners program Meeting
Wyffels Hybrids / The Hondo Group
Corn strategies

intErnal EVEnts
Syngenta Crop Protection / Martin Williams, Gibbs & Soell PR, & Studio Swoap
Syngenta Seed Care Brain Camp
2008 valent u.S.A. Corporation Company Meeting
New York Beef Industry Council / In-house
Discover the Power of Protein in the land of lean Beef
AdFarm / In-house
2009 adFarm Farm tour
Lindsay / Ervin Group
lindsay - lean, Clean and green
planting the seeds of our Future
New Holland Agriculture / Colle+McVoy
newholland.com/na
Foremost Farms / Morgan&Myers
Foremost Farms internal Meeting
JS West & Cos. / Osborn & Barr
JS West Centennial Celebration
7


COMPAny & ASSOCiATiOn nEWSlETTERS, directed to Farmers, Ranchers & growers
Mycogen Seeds / Bader Rutter & Associates
let’s Talk Agronomy
Pfizer Animal Genetics / Charleston/Orwig, Inc.
Pfizer Animal genetics’ Quarterly newsletter: DnAge
igEniTy insider, Print version
The Peak Report
Almond Board of California newsletter

COMPAny & ASSOCiATiOn nEWSlETTERS, directed to Dealers, Distributors or
sales, Veternarians or others serving agribusiness
Progressive Agriculture Foundation / Broadhead + Co
progressive ag today
AdFarm / In-house
adFarm Feed and supply newsletter
CHS Inc / Albarella Design
The Bean Stops Here
Between the Rows

COMPAny & ASSOCiATiOn MAgAZinES
CHS Inc. / Colle+McVoy
C magazine
Syngenta Crop Protection / Gibbs & Soell Public Relations
Thrive Magazine
Pork Business Journal
Blue Book Services, Inc. / In-house
BluEPRinTS The Produce Professionals’ Quarterly Journal
John Deere / In-house
Homestead
the Furrow
Case IH / Cygnus Business Media
Farm Forum

COMPAny PuBliCATiOnS - inTERnAl
plus newsletter
Farm Credit Bank of Texas / In-house
Common ground
proaction® newsletter

8


COMPAny PuBliCATiOnS - AnnuAl REPORTS
Foremost Farms / Morgan&Myers
Foremost Farms annual report
On: CHS 2008 Annual Report & Stewardship Report
Aurora Cooperative / David & Associates
2008 annual report
Progressive Agriculture Foundation / Morgan&Myers
progressive agriculture Foundation annual report
American Crystal Sugar Company / AdFarm
2008 individual Cooperative annual report
Ag Processing Inc. / Swanson Russell
AgP Annual Report

BROADCAST nEWS
AGCO / Envano
Social Media Channel Development
Agrotain International / AdFarm
nitrogen report radio series
Progressive Agriculture Foundation / Tractor Supply Company / In-house
this old Farm
potato radio Media tour
Fort Dodge Animal Health & Am. Qtr. Horse Assoc. / Latorra, Paul & McCann
Keeping Horses Healthy psa

ElECTROniC PuBliCATiOnS
inputs & insights
eConnect
igEniTy insider, Electronic version
(sHarE) E-newsletter
Agrotain International / AdFarm
n-Minute E-newsletter
Almond Board of California E-newsletter
Paulsen Marketing / In-house
paulsen post
Cattlemen’s Beef Board / In-house
MyBeefCheckoff news
KinzE-news

9


inTERACTivE MARKETing TOOlS
http://www.youtube.com/idahopotatovideos#p/u/1/jyvA9wiWxAQ
Monsanto / Brighton
Cotton Community (www.cottoncommunity.com)
Module Express 625 Cotton Calculator
BASF Plant Science / Howard Merrell & Partners
www.nutridense.com/blog
Renewable Fuels Association / Broadhead + Co
e85challenge.com
United States Potato Board / Fleishman- Hillard, Inc.
http://momsdinnerhelper.potatogoodness.com
Take your Best Shot - internal Photo Contest
Syngenta Seed Care / Gibbs & Soell, Inc. - Raleigh
http: www.avictacompletecornlaunchkit.com/
CHS Inc. / InHouse Media
CHs podcasts
StollerUSA / The Hondo Group
StolleruSA’s interactive Marketing Tools
Pioneer: Social Media & ProFarmer’s Crop Tour

WEB SiTES - DiRECTED TO FARMERS, gROWERS & RAnCHERS
www.tractoradvisor.com
Walters Gardens Inc. / Paulsen Marketing
Waltersgardens.com
AGCO Application Equipment / Main Street Mgmt. Group & Second Shift Design
www.applylikeapro.com
United Soybean Board / Osborn & Barr
http://www.unitedsoybean.org/-united Soybean Web Site Redesign
www.mydairytoolkit.com username: nAMA Password: 2009AwardsDMi
New Holland Agriculture / In-house
www.8n.com
FluSure XP Website www.flusureXP.com
Craig Morgan Microsite http://www.craigmorgan.caseih.com
StollerUSA / The Hondo Group
www.StolleruSA.com
www.kinze.com

10


WEB SiTES - EDuCATiOnAl FOCuS
Walters Gardens Inc. / Paulsen Marketing
Perennialresource.com
DECCO / Broadhead + Co
DECCOnatur uSA Web Site
Midwest Dairy Association / Sullivan Higdon & Sink
PutSomeCheeseOnit.com
Farm Credit Bank of Texas / In-house
FindFarmCredit.com
Heartland Country Cooperative / Filament Marketing and Distillery Design Studio
www.naturesgrownOrganics.com
Midwest Dairy Association / Fleishman-Hillard
Dairy Makes Sense Microsite

AdvertiSing to AgribuSineSS
all ElEMEnts
paulsen portfolio
John Deere Photo library volume Seven / Origami Tractor
Hoard’s Dairyman / Charleston/Orwig, Inc.
Hoards Cow Judging Contest ad
Hoard’s Dairyman / Charleston/Orwig, Inc.
Hoard’s Direct Mail Campaign
AdFarm / AdFarm
AdFarm Thanksgiving Card
Broadhead + Co / In-house
Broadhead + Co Advertisement

direCt/tArget MArketing
DiRECT MAil - FARMER DiRECTED - FlAT
Educational Mail Series for goldSky Herbicide
Syngenta Crop Protection / Martin Williams
value Of lexar/ lumax
“i promise”
FarMore Direct Mail #1 & #2
Syngenta Crop Protection Canada, Inc. / Bos
Partner Program DM
irrigation power units campaigns
Syngenta Cereals Portfolio Direct Mail

11


Wilbur-Ellis Company / In-house
Art & Science in Blueberries
Case iH Skid Steer Attachments campaign
Chareau Herbicide alfalfa announcement
New Holland Agriculture / Maclay & Shoemaker Graphics
new Holland READy TO HARvEST Demo Program Mailer
John Deere Agriculture and Turf / In-house
Surface Water Pro direct mail

DiRECT MAil - FARMER DiRECTED - 3-DiMEnSiOnAl
Syngenta / Martin Williams
opportunities abound
Bayer CropScience Healthy Start Direct Mail
unique genetics Direct Mail
Avicta Complete Corn - Soil Sample Direct Mail
Durivo Staple gun Mailing
Valent U.S.A. Corporation / Archer>Malmo
Quash launch in Canola
grower Announcement Mailing for Myocgen SmartStax
Broadband “Rubic’s Cube”

DiRECT MAil - DiRECTED TO DEAlERS, DiSTRiBuTORS OR SAlES REPS - FlAT
new Holland Holiday greeting Card
Westchester Group / Charleston/Orwig, Inc.
nAFB Direct Mail 2008
Novartis Animal Health / Quarry Integrated Comm., Inc.
Sales Rep Direct Mail Series
Hyland Seeds / AdFarm
Hyland Seeds Sales Kickoff Sandpaper invitation
Dealer Day invitation
AgraQuest / In-house
Requiem 2009 Total Flexibility Pest Control Advisor Program
DuPont Crop Protection / McCormick Company
Fall Portfolio Retailer Direct Mail Poster

12


DiRECT MAil - Directed to Dealers, Distributors or Sales Reps - 3-Dimensional
Enlite® Jack-in-the-box
altacor® Rubik’s Cube Mailing
usedExpress Evaluator gift Box
rep incentive luggage tag Mailing
Dow AgroSciences LLC / Fleishman-Hillard
Time is Running Out!
United Phosphorus Inc. / Broadhead + Co
Here’s How to Score With Assail Direct Mailer
Heartland Country Cooperative / Filament Marketing & Distillery Design Studio
natures grown Organics First-to-Know Mailer
preventiCare Vet launch Kit

outdoor
BillBOARDS
Avicta Complete Cotton – Outdoor Board
avicta Complete Corn – nematode trailer
GreenStone Farm Credit Services / In-house
united We Stand
Wilbur-Ellis / In-house
Bronc Max Billboard
Chateau Herbicide Billboards
Dow AgroSciences LLC / AdFarm
nexera canola. i [heart] healthier farming - outdoor
Nebraska Corn Growers Association / David & Associates
Sustaining innovation Truck Ads
libertylink & ignite Billboards
Hyland Seeds “Hop On” Billboard

broAdCASt MediA
RADiO - SinglE
Intervet/Schering-Plough Animal Health / AdFarm
Safe-guard liquid Feed launch
invigor Bookie
EXCEDE Ring of Fire Radio

13


Corvus Radio Mythbreakers
Movento Hide-n-Seek Radio Spot
CruiserMaxx Beans Hear your beans grow --:60 Radio Spot
Dinner Radio
AgraQuest / Osborn & Barr
Requiem - Dead Wrong Radio Spot
Syngenta / Campbell Mithun
rooster
grain Corn :60 Radio Spot for Mycogen Seeds
Hero insecticide “get Out Of My Fields” Radio Spot

RADiO - SERiES
Kansas Farm Bureau / AIA/Hillery Haverfield & Assoc.
Care and Respect Practiced Daily
The Mosaic Company / Broadhead + Co
MicroEssentials Mother nature & Excitable guy Radio Series
optimal performance
radio ads for surestart Herbicide
Broadband Bistro and Mechanic
Corn Farmers Coalition / David & Associates
Corn Calls radio series
Archer Daniels Midland / Stephan & Brady Marketing Communications
ADM Producer Radio

TElEviSiOn - SinglE OR SERiES
Linwood Veterinary Services / Dog & Pony Productions Inc.
Put Pork on your Fork
AGCO Corporation / Snowden Tatarski
The new DT Series From AgCO Tractors
GROWMARK, Inc. / Rhea + Kaiser Marketing Communications
The local Answer to your World of needs Television
Monsanto - Asgrow Soybeans / Osborn & Barr
World of Asgrow Television
Velocity Csi
Tv Spot for Mycogen Seeds grain Corn
Stratego yield Bump Tv

14


Better People, Products, Services Tv
New Holland Agriculture / MaxFilms, Inc.
BOOMER 8n Tv Spot
Wolverine Disassembled Television
Raven Industries / David & Associates
Raven Cruizer Tv Spot

CollAterAl
CuSTOMER BROCHuRES - FARMER DiRECTED - SinglE
AgStar Financial Services / Paulsen Marketing
ground Breakers Brochure
Stratego Science Behind Brochure
GEA Farm Technologies, Inc. / Charleston/Orwig, Inc.
gEA Brand Realignment Brochure 2009
Unverferth Manufacturing Company, Inc. / McCormick Company
Brent 82 series grain carts - A new twist for unloading convenience
Valent U.S.A. Corporation / Archer>Malmo
seed protection Folder and Materials
AgCO Tractors DT Series Sales Brochure
AGCO Corporation / Swanson Russell
AgCO Challenger MT600 launch Brochure and Sleeve
Ecolab Inc. / Filament Marketing and Distillery Design Studio
Aztec gold Product Detailer
Boomer 8n Tractor literature

CuSTOMER BROCHuRES - CATAlOgS
Arysta LifeScience / Woodruff Sweitzer
nEWgROunD Magazine
Syngenta Crop Protection / Gibbs & Soell, Inc. - Raleigh
local positioning sheets
Wilbur-Ellis / In-house
Cerano Brochure
Bayer CropScience Corn & Soybean Portfolio Brochure Series

BROCHuRES, CATAlOgS - Directed to Dealers, Distributors or Sales Reps
DECCOnatur Sell Sheets
Soy Bioproducts Brochure
Novartis Animal Health / Charleston/Orwig, Inc.
Healthy Heifer program Folder
BASF Canada / Quarry Integrated Communications, Inc.
VipEr retailer Kit
15


U.S. Meat Export Federation / David & Associates
uSMEF Pork Brochure
Hyland Seeds Seed guides and Selector Tools
Worm Smart Brochure
Kinze Executive Summary Brochure
Beef Checkoff / Ketchum, Inc.
BEEFlexible Foodservice Recipe Card Collateral
Intervet/Schering-Plough Animal Health / Osborn & Barr
Pinkeye Protection Program Dossier
Syngenta Crop Protection / Gibbs & Soell Public Relations
Cereals sales Force resistance Management tool Kit
Michigan FFA Foundation / GreenStone Farm Credit Services (In-kind)
license to lead - ag Heritage license plate partnership promotion

point-oF-purCHasE MatErials
Land O’Lakes Animal Milk Products Co. / Filament Mk & Distillery Design Studio
ultra Fresh, Mares Match, Does Match, Pronurse
Corvus One Pass. Two Modes. Zero Doubts. Signs
pioneer® brand y series soybeans - y series Model
libertylink Bean Man Sign
Bayer HealthCare, Animal Health / Woodruff Sweitzer
tempo point of purchase poster
International Agri-Center / Lockwood Agency
World Ag Expo 2010 Event Poster
parts sales program
pioneer® FiT Mapping system Truck Wrap
Put Some Cheese On it! Advertising Campaign
U.S. Wheat Associates / Charleston/Orwig, Inc.
u.S. Wheat Producer Poster Series
Farm Science Review / In-house
Farm science review

EXHiBiTS
libertylink Bean Man Character
iFt 2008
Think in Rows Trade Show Booth

16


Soy Bioproducts Trade Show Display
Commodity Classic Exhibit
Commodity Classic Booth
Hubbard Feeds / AdFarm
Smart Producer - 2009 World Pork Expo Theme
Case IH / Equity Brand Design
the red Zone road show

PREMiuM/SPECiAlTiES
DECCOnatur PMA Promo
Enlite® Jack-in-the-box
Boehringer Ingelheim Vetmedica, Inc. / Blasdel Cleaver Schwalbe
Boehringer ingelheim Swine Meeting Ear Tag luggage Tag
altacor® Rubik’s Cube
libertylink BeanMan Magnet
Winfield Solutions, LLC / Colle+McVoy
answer plot® Knife premium
sturgis E85 t-shirt
CNH Corporation / AdFarm
Case iH Early riser planter launch Kit - Candy Jars and insert

CORPORATE iDEnTiTy
AgroFresh / The Team, Inc.
agroFresh 10 - year anniversary logo
Paulsen Stationery Package
spartan advance logo
WE germinate

print
SPREADS - SinglE
Cargill Inc. / Martin Williams
Cargill Methane gas Recapture Print Ad
Callisto - nature is our laboratory
CruiserMaxx Beans Farmers Swap Sweepstakes -- Spread Ad

17


Corvus One Pass. Two Modes. Zero Doubts. Spread
How we think sets us apart
Sure Sign of Performance Print Ad for WideMatch Herbicide
Domark Fungicide Print Spread
Intervet/Schering-Plough Animal Health / AdFarm
Safe-guard liquid Feed launch
Folicur Motarcade
On a family farm, things work best when they work together.

SPREADS - SERiES
MarketPoint Spreads
Better People, Products, Services Spread Series
pioneer® Brand Soybean - y Series
AGCO Corporation / Osborn and Barr Communications
Rogator 2010 Product Model launch Advertising
Gowan Company / In-house
imidan psyllid scream advertisement

SinglE PAgE ADS - SinglE
EXCEDE Safe Print Ad
Mancozeb Ad
Durivo Mouth
not Everything is for sale
Domark Fungicide Full Page Print Ad
Cotton Incorporated / Harvest PR & Marketing, Inc.
it’s Time to Bail on the Hay
Darn Right
imidan psyllid scream advertisement
luxSan Producer Ad 2008
Dog

18


DeMax/DemaTron Ad 2008
Cat

SinglE PAgE ADS - SERiES
unique genetics Page Ad Series
Horizon ng Shopping Basket and Toolbelt
Rice Herbicides Print Ad Series for Dow AgroSciences
spectramast print ad series
Almond Board Of California / Broadhead + Co
Almond Board of California-Advertisement Campaign
Headline print ad series
answer plot® Knowledge Event print ads
Farm Credit Services Southwest / 3 Advertising
like no Other Business
Ecolab Inc. / Filament Marketing, LLC
Aztec gold 5 Hour Bling Print Advertisements
John Deere Credit - Farm Plan / Bader Rutter & Associates
producer ad series for Farm plan

lESS THAn PAgE ADS - SinglE
Coverage g-20 - get Tough on lambsquarters
Danuser Machine Company, Inc / Woodruff Sweitzer
Danuser not all Diggers are Created yellow Trade Print Ad
EXL Laboratories / TVM Marketing
Delta Clean Acid Detergent
BioPRyn until - Pee on a Stick Print Advertisement
Danuser Machine Company, Inc / Woodruff Sweitzer
Danuser Official Color of a Job Done Right Print Ad
leverage 2.7 1/2 Page Spread Ad - Bugs Die

lESS THAn PAgE ADS - SERiES
AgCO Challenger MT600 Teaser Series
avicta Complete Corn
1st Farm Credit Services / In-house
Magnify your options ads

19


DRAXXin Red 1/4 page ads
until - print advertisement Campaign
lexar/lumax Truth Ad Series

TRADE ADS - SinglE OR SERiES
seed protection asta ad
Growth Energy / 3 Advertising
Eraser print series
Beef Checkoff / Ketchum, Inc.
BEEFlexible Foodservice Ad Campaign
ByO Ad
Bayer CropScience Healthy idol Attraction Print Ad
K-Mag: Don’t Fiddle Ad and Biggest name in Broadcast Ad
K-Mag Biggest name in Broadcast Advertisement

uniQuE PRinT ADvERTiSing
National Corn Growers Association / David & Associates
2009 World Of Corn Report
Venom Vegetable insert
WildBlue Communications / Paulsen Marketing
WildBlue Back to School Cover Wrap
Belt Publication Front Cover Stickers
Movento shoots to roots Consecutive print ads
Buckshot ads for Resistance Fighter
Tilt Bubble Wrap
Adament growing interest Pre-Printed Publication insert newsletter
EXCEDE Safe Text-to-Win Sweepstakes Print insert
unique genetics Coverwrap
Halex gT Anvil insert
impact Print Ad for Mycogen SmartStax

20


ADvERTORiAlS
DRAXXin Red Advertorial
Chateau Herbicide advertorials
John Deere / Blasdel Cleaver Schwalbe Communications
John Deere Extend The life Of your Equipment Advertorial
DuPont Crop Protection / Exponent
palmer amaranth advertorial
John Deere / Blasdel Cleaver Schwalbe Communications
Extending the life of your Equipment Advertorial Supplement
Dimilin Southern Soybean Field Feature
libertylink & ignite Farm Journal Media Campaign

eleCtroniC MediA
AuDiO viSuAl PRESEnTATiOnS - TO FARMERS, RAnCHERS & gROWERS
Dow AgroScience LLC / Bader Rutter & Associates
Testimonial video (Trade Show) For Phytogen
3800 product Video
l.E.D. tractor lights video
libertylink ignite Testimonial video
3660 product Video
gleaner
The BMR Advantage
syngenta yield science Video series
DRAXXin Red Testimonial video
Multi-Pest Complex: Standing Strong Against Black Cutworm

AuDiO viSuAl PRESEnTATiOnS - Directed to Dealers, Distributors or Sales Reps
pioneer sales Conference - Close
Pioneer Hi-Bred / Iona Group
Big idea Minute - PHi insurance
Protecting Milk Quality . . . Milking Equipment Management

21


pioneer sales Conference - open
Think in Rows Anthem video
golden Harvest Farmer Dealer and garst Seed Advisor Recruitment
Heat trailer

ADvERTiSing On THE WEB
DRAXXin Red Webpage Take-Over
Case iH Website
optimum® Brand innovations Web Banner
Fresh Cow online Campaign
Banner Ads for Mycogen Seeds grain Corn
ClC Sportsdesk - Steve Spofford video Web Advertisements
tractor Chasers
11CFT Web Banners
Alfalfa Web Banners
CruiserMaxx Beans Farmers Swap Sweepstakes

DigiTAl PRESEnTATiOnS
DTN/The Progressive Farmer / In-house
promotion at the Commodity Classic tradeshow
CommandView ii Cab 360° Virtual reality
Illinois Soybean Association / McDaniels Marketing Communications
Think’n with lincoln Educational game

22


CAMpAignS
MulTi-MEDiA CAMPAignS - lOCAl
Velocity m3
Hyland seeds Multimedia Campaign
Here’s How to score with assail ad
Heritage Seeds / McDaniels Marketing Communications
Secret Six/lead Hybrid Campaign
John Deere Perks Program
Chemtura Mictromite Citrus Campaign
optimum® Brand® innovations gator giveaway Campaign
Arysta LifeScience / Woodruff Sweitzer
MaEstro traditions Multi-media Campaign
Cotton Incorporated / Harvest PR & Marketing, Inc
it’s Time to Bail on the Hay
Foundation acre

MulTi-MEDiA CAMPAignS - REgiOnAl
unique genetics Multi-Media Campaign
answer plot® Campaign
Movento 2-Way Systemicity Campaign
Sure Sign of Performance Campaign for WideMatch herbicide
ReTain Print, Radio and Direct Mail Campaign
valor Herbicide Dark lion Campaign
GROWMARK, Inc. / Rhea + Kaiser Marketing Communications
The local Answer to your World of needs
Bayer CropScience / Rhea + Kaiser Marketing Communications/Lbi
Stratego yield Bump Campaign

23


Wanted: More Free Thinkers
Half the Job Campaign for goldsky
Lely USA / Latorra, Paul & McCann
lely Robotic Milker Campaign
The great Canadian Stand

MulTi-MEDiA CAMPAignS - nATiOnAl
imidan Worried Fruit Campaign
optimal performance
new Holland READy TO ROll Campaign
grain Corn Campaign for Mycogen Seeds
Take the Challenge Campaign for ivOMEC®
Hay Days Q3 Promotion
AgCO Challenger MT600 Campaign
Better People, Products, Services Campaign
Fresh Cow Campaign featuring Excede and Excenel
pioneer® Brand Soybeans - y Series

nEW PRODuCT inTRODuCTiOn
launch Campaign for Mycogen SmartStax
BOOMER 8n TRACTOR
Bayer CropScience Prosaro grow More Profit Campaign
AgraQuest / Fuston Creative/Osborn & Barr/Childer’s Marketing Group
requiem product launch

24


The new DT Series From AgCO Tractors
Bayer CropScience Wolverine Disassembled Campaign
Broadband - it’s just less complex
Heartland Country Cooperative / Filament Mk & Distillery Design Studio
natures grown Organics brand feed products
Syngenta Crop Protection / Martin Williams & Gibbs & Soell
Durivo launch

AD CAMPAign DiRECTED TO RuRAl liFESTylE AuDiEnCE
Kubota Tractor Corporation / Paulsen Marketing
Kubota Choices Campaign
Heartland Country Cooperative / Filament Marketing & Distillery Design Studio
natures grown Organics Why Organic? Advertising Campaign

PRODuCER OR COMPAny FunDED ADS - DiRECTED TO COnSuMERS
U.S. Wheat Associates / Charleston/Orwig, Inc.
u.S. Wheat Advertising Campaign
National Cattlemen’s Beef Association / Range Inc.
Simply Beef: Beef Alternative Merchandising (BAM)
Project Reinvent Trade Print
The Beef Checkoff & the Nat’l Cattlemen’s Beef Assoc / Streetmarc Ad. & Mk.
2009 veal Retail Marketing Campaign
Comic Book Campaign Trade Print
Wisconsin Cheese / Shine Advertising
Wisconsin Cheese
Put Some Cheese On it! Advertising Campaign
Canadian Aberdeen Angus Association / AdFarm
Canadian angus rancher Endorsed program
American Dairy Association & Dairy Council, Inc. / Latorra, Paul & McCann
American Dairy Assoc. Eat Breakfast/Change your life Campaign

25


SPECIAL pfizer Animal Health & Woodruff Sweitzer
for the Best of nAMA Celebration Reception
ThANKS farm Journal electronic Media
for producing the opening Video
TO: Avatar Studios
for sponsoring the america’s Heartland Video
farm progress Companies
for sponsoring the Best of nAMA Finalists’ Reception
Commodity update
for sponsoring the Best of nAMA Signature Cocktail

26


NATIONAL BEST OF NAMA JuDGES
JuliE BAlMER, McCormick Company
lEigH Ann ClEAvER, Blasdel Cleaver Schwalbe
sHaun CroCKEtt, adFarm
JOHn DuTCHER APR, Dutcher & Associates, l.l.C.
JoHn January, Sullivan Higdon & Sink
pHil JoHnson, Colle+Mcvoy
patty JolliFFE, nicholson Kovac inc.
lAni JORDAn, CHS inc.
MiKE MCCABE, Bader Rutter
DAviD MOlHO, Brighton Agency
sHErri nasH, gowan Company
MiKE oppErMan, Charleston/Orwig, inc.
EDWARD PECK, Filament Marketing, llC
Jason silVErs, Osborn & Barr Comm., inc.
KRiSTiE WEiBERg, Paulsen Marketing
PAul WElSH, Welsh group
WAynE WEnZEl, trimble navigation
HugH WHAlEy, Broadhead + Co
ASHlEy WOODWARD, The Hondo group

High plains Journal
for sponsoring the Call for Entries
paulsen Marketing
for sponsoring the Program Booklet
pioneer Hi-bred international
for providing lunch at national judging
Adfarm
for the creative on the Call for Entries

27


the ag and rural lifestyle specialists

www.paulsenmarketing.com


NAMA Best Of 2010 Marketing Awards

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NAMA Best Of 2010 Marketing Awards