A presentation devised for the Smith Street Business Association by True Blue Production for the presentation to Tourism Victoria on promoting Smith Street, Melbourne Australia 25 July 2012. Described by Uli Maas, Business Development Manager from Tourism Victoria as 'one of the best we've seen'.

1. A Journey down
Tram 86.
Destination 86:
Smith Street.

2. Destination 86: Smith Street
A Journey Towards cultural diversity.
Tram 86 offers a corridor towards cultural diversity
recognise Melbourne's oldest shopping strip.
* Accessibility on Tram 86 down Bourke Street
* New Bike paths along Wellington
* Corridor to the city
The journey reveals the colour cultural diversity on every
corner.

4. Destination Smith street:
Bringing the Night to Life
Smith Street is home to a hand full of historic pubs, a favourite
destination after Melbourne's devoted fans celebrate or commiserate
the flight of Collingwood's Magpies.
The first stop is The 86 offering an entrance to the magic and mystery
of Smith Street's long living music scene. Burlesque dancers flirt with
illusionist and world famous artists bringing the beauty of Smiths
Street's Night to Life.

6. Destination 86: Smith Street
World renown Food and Beverage
With eclectic cafes specializing in great coffee and tasty food varieties Smith Street is
Victoria's oldest shopping strip serving top quality gourmet food with
everything from fresh, natural vegan products to top quality butchers.
This includes world famous restaurants, cafes recognised in Qantas Inflight magazine.
● Gi Gi Baba (Persian/Turkish cuisine)
● Huxtables (from huxtaburgers to a tappas bar offering high end food)
- Three Hats
•

8. Destination 86: Smith Street
The best of boutique and vintage fashion.
Whether you are shopping for food drinks or giftware, fashion, financial
services, entertainment, or vintage memorabilia all are available in Smith
Street every day of the week. Including:
● U turn fashion: Evening Dress
● Sally's Vintage Fashion
● Five Elements

10. Destination 86: Smith Street
Finding treasures from around the globe.
● Vintage Garage
● Memorabilia
● Lost & Found
.

13. Destination 86:
Banking on business development
• Banks: Five banks, including Bank of Melbourne
investing in the community.
• Refurbished Coles store
• Ground Floor Commercial retail block
• 4 Tower Residential quality apartments

14. Destination 86: Smith Street
Promotions
•
Gertrude street projection festival (extension
to smith street)
•
Smith Street Stroll
•
Summer Concert Series (1 x month)
•
Christmas Promotion
•
Arts for Arts Sake – database of local artists
and musicians

18. ● Smith Street Traders platform development
● Developing quality video and digital content for
social media to tell stories through the web
www.trueblue-production.com
gareth@trueblue-production.com
(M) 0416779163
Gareth Benson & Vito Leo