Instead of analyzing Bitcoin's potential for growth from today's perspective, I ask the audience at the Blockchain Latam event to consider how it may evolve given the trajectory of business transformation.

1. 1
Alan Colmenares
BBVA New Digital Business
Latam
BITCOIN WITHIN THE
CONTEXT OF INDUSTRY
TRANSFORMATION
BLOCKCHAIN LATAM
DIC 2016

2. 2
A bit about myself…

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5. 5
Other experiences…

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New Digital Business
Market Development Latam

7. My objective today

8. Analyzing Bitcoin’s
potential within a
broader context.

9. !
Change is accelerating…

10. The Perfect Storm
Social
Analytics
Cloud
Mobile
Global
Economy

11. “I skate to
where the
puck is
going to
be.”
Wayne Gretzky
1984

12. !
First, let’s look at what’s
happened in some
industries..

16. The most popular digital
music channel?

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22. Speaking of Facebook & the future

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It all started with a little app…

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Then, things got worse…

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Still, much opportunity on the
table…

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The Wechat Ecosystem

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The Age of Algorithms

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46. This is what traditional
(incumbent) leaders see
when change first
appears…

48. Many of them see the
following much faster
than expected…

50. 50
The 5 most valuable companies
Ago 29, 2016
One retailer, two media
companies, a consumer
electronics company and a
software company.

51. 51
1. Apple
2. Alphabet
3. Microsoft
4. Amazon
5. Facebook

52. !
What exactly is
happening to industry
after industry?

53. “My own theory is
that we are in the
middle of a
dramatic and
broad
technological and
economic shift in
which software
companies are
poised to take over
large swathes of
the economy.”
Marc Andreessen
2011

54. But someone had spoken
about this about 20
years earlier…

55. “[The
Internet] is
going to
destroy
vast layers
of our
economy”
Steve Jobs
1995

56. The Digital/Physical World Tipping Point
tWal-mart
Music, books
Video
Físico
Digital
Tipping Point

57. The Digital/Physical World Tipping Point
tWal-mart
Music, books
Video
Físico
Digital
Tipping
Point?

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Fintech disruption impact

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63. !
The strategy that some
companies seem to
have…

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What if we don’t change at all..
and something magical just
happens?

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Trends: 5 Datapoints
1. In 2010, 1.7MB of information will be generated
every second for every human on the planet.
(IDC)
2. Machine generated data will grow from 11% of
the digital universe in 2005 to 40% in 2020. (IDC)
3. In 5 years, there’ll be 50 Billion connected
devices (there are 6.4B today). (Cisco)
4. Retailers who take advantage of data can
increase margins by 60%. (McKinsey)
5. There are 225k Bitcoin transactions every day.
(Blockchain info)

66. “Prediction is
very difficult,
especially
about the
future.”
!
-Niels Bohr

67. Visualizing a possible
future scenario…

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Rise of Enterprise Platform

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Top Private Platforms

71. Predicting the Future
Technologies
!
» Internet
» Mobile
» Data (and analytics)
Impact
!
» Distribution
» Digital advertising
monetization
» Personalization
!
!

72. Predicting the Future
Technologies
!
» Internet
» Mobile
» Data (and analytics)
!
!
!
» Data 2.0, IoT, AI, VR,
autonomous devices,
Crypto-currencies.
Impact
!
» Distribution
» Digital advertising
monetization
» Personalization
!
!
» More transactional
revenue models
» Intelligent platforms

73. 73
L2, Inc
New revenue models needed

74. Bitcoin and Latin
America

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2014

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Argentina

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Argentina contributes to Bitcoin!

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Venezuela and Argentina origins
Micky Malka Wences Casares

80. Some questions I ask
myself and will, now,
put to you…

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In 10 years, will Bitcoin be the
most popular application
(measured by number of
transactions) running on
Blockchain?

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Does the biggest problem
(e.g., cross-border
payments, etc.) that Bitcoin
solves exist, yet?

83. !
Let’s remember the
words of a famous
author…

84. “The future is
already here –
it's just not
evenly
distributed.”
!
-William Gibson

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Thank you.
!
!
@TropicalGringo !