1. The Evolution of the
Price Comparison Sites
Distributed eCommerce Conference
March 2013
Pierpaolo Zollo – Commercial Director Europe and International @ Kelkoo

2. Agenda
• The Evolution of the Price Comparison Sites:
not only price matters
• Mobile Commerce is here: are we ready?
• Online and Offline Commerce: the convergence

3. From Price Comparison Sites to
Search Engines for Shopping online

4. Shopping Behaviour 10 years ago
• High Street Commerce dominant
• Online Commerce focused on price
• Consumers behaviour not sophisticated

5. The Evolution
“Price +3”:
1) Friends, others consumers and expert
2) Content is king
3) Availability (I want it now)

6. What friends are telling me influences my purchases

7. What friends are telling me influences my purchases

8. Content is king

9. Content is king

10. I want it now

11. From textual to visual shopping experience

12. Mobile Commerce is here:
are we reeady?

13. Mobile Stats / Trends
• From 25 Bilion $ to 67 Bilion $ in 2015 in EU + US
(Mobile Commerce Revenues prediction Bank of America)
• $10 billion in transaction volume from mobile devices in
2012 for eBay
• Mobile sales exceeded 16 percent on Black Friday 2012, up
from 9.8 percent in 2011 (IBM)
• Pinterest: 139 million visits in September 2012 vs 9.2 million
in the same period last year
• One out of five Pinterest users purchased something they
have pinned

14. Users accessing Kelkoo through mobile devices

15. We do not know what we are designing for anymore

16. Design an experience which covers all the devices

17. What Kelkoo is doing

18. What Kelkoo is doing

19. Retailers have to follow us at the same speed. Are we ready?
m-site no m-site
IT 15% 85%
ES 19% 81%
DE 23% 77%
SE 22% 78%
FR 44% 56%
UK 47% 53%
NO 30% 70%
DK 23% 77%
NL 20% 80%
BR 45% 55%
*Kelkoo Top 100 customers x revenue

20. 20

22. Go mobile and do mobile marketing
• Database of qualified users
• Dedicated CRM
• QR code on flyers or products shipped
• SMS initiatives
• Flash Sales
• …

23. Online and Offline Commerce:
remove the barriers

24. The paradox: we are offline but always connected
SoLoMo I am looking for a
Hey, I found diving set. Any
a great recommendation
camera in ?
this store
Got it! The
cheapest price
for the washing
machine is
online!

25. Social Local Mobile
info connected
to the physical
space around
us
sharing info
inside social
networks
mobile

26. Thanks.
Questions?
Pierpaolo Zollo
pierpaolo.zollo@kelkoo.com
+39 348 3990600
Skype: pierpaolo.zollo