Improving Decision Making Process in PandaDoc

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Telling a story of how we improved the process of decision making in PandaDoc and became a more customer centric company.

Marketing

Improving the Process of
Product Decisions Making
Tanya Aulachynskaya
Product manager, PandaDoc

About PandaDoc
B2B SaaS for sales document workflows
160 people USA/Belarus
10K customers
$20М investment

About me
7 years as a product manager
In Panda:
● Onboarding
● Workflow
● Decision Making

More than 2000 pieces
of uncategorized,
unattributed user
feedback

Customer feedback?
~650 insights
per month

565 Commercial Street, 2nd Floor
San Francisco, CA, 94111
pandadoc.com
Questões?
tanya@pandadoc.com
fb.me/t.avlochinskaya

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