A blog is an article written in a conversational style on a website, which an author can post on a regular basis. The activity of posting a blog is called “blogging” and the author of the blog is known as a “blogger”. Blogs contain text, hypertext, images, and links (to other web pages and to multimedia files such as articles, video, audio, ebooks etc.).

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2. You may have heard a lot of
hype recently about “blogs”
and the importance of
“blogging” as a business to
increase brand awareness,
traffic to your website and
ranking. We want to break
down for you exactly what a
blog is and answer the
commonly asked questions by
businesses to enable you to
use blogging to generate the
most leads for your business.
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3. What is a blog?
A blog is an article written in a conversational style on a website, which
an author can post on a regular basis. The activity of posting a blog is
called “blogging” and the author of the blog is known as a “blogger”.
Blogs contain text, hypertext, images, and links (to other web pages and
to multimedia files such as articles, video, audio, e-books etc.).
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4. Why does my business need to blog?
Business blogging is one of the best ways to inform existing and potential new
customers of any recent developments and exciting news within your
organization. The sharing of this type of content generates trust from the
customer and keeps them coming back to the site. Blogs contain dynamic
content, which search engines such as Google look for and rank really well. This
high ranking means more traffic to your website and increased brand
awareness. Blogging is therefore a great tool to generate leads and conversions
for your business.
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5. Blogging is the one of the best ways to share information with
customers as it ranks well with Google and integrates well with
Social Media Platforms .
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6. How do I write my business blog?
To write a successful and interesting blog, it needs to be useful to your
readers. Useful content includes information on products or services,
education on industry specific topics and news relating to your company,
in the form of success stories for example. The most effective blogs are
ones that teach the reader how to solve a problem or need they may
have, such as “how to” style guidance.
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7. The title of your blog is very important, as it is the first impression of
whether it is worth a reader’s time to read on. Your blog title needs to
be easy to understand and a summary up what the content is about, you
want to grab the reader’s attention and stand out from the competition
without confusing the reader. Your blog title is also very important as it
effects your search engine optimization and therefore should include
keywords.
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8. As a business, you need to
make your blog as unique
as possible so people will
continue to come back to
your site enabling you to
convert these readers from
occasional visitors to
subscribers to your blog.
Entertaining and humorous
blogs are great ways to as
they engage with readers.
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9. Blogs integrate well with social media platforms, which also contain dynamic
content and rank well, linking back to your main website. The integration of
business blogs to social media sites allows you to write the information once and
easily publish to various social media sites in one go, saving time and increasing
reach simultaneously. Integrating your website blog to social media sites further
increases ranking, traffic and brand awareness every time you blog as there are
more chances to be found by users searching on a variety of different sites.
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10. When does my business need to blog?
It is important to realize that blogging is like jogging, to achieve and sustain
the best results you need to blog regularly and consistently to continue to
rank highly. The most successful blogs currently publish quality content
daily and sometimes even multiple times a day, therefore frequency is key
to achieve returning visitors to your site. Whilst frequency is very
important, quality is also therefore ensure to only post quality content,
useful to readers.
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11. What should my business blog about?
One of the most common myths within businesses is that they cannot blog.
Businesses are wrong in thinking that blogging is too difficult or only for the
younger generation and solely for copywriters and so on. The truth is that
anyone can blog and it is not hard once you know how!
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12. You probably already have the content for your blog somewhere within your
business and maybe even on your website. Business blog content can come
from marketing material such as success stories, testimonials, press releases,
product or service information and more. By blogging this content, you can
direct attention and promote it easily on a variety of different sites with the
help of social media integration, increasing ranking and traffic further.
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13. You can provide inside knowledge about your business or particular
area of work to benefit others not already in the know. The information
you share may not be particularly newsworthy to you as it has become
the norm but to others it will be. Share your knowledge to others, as this
information can be valuable and can generate trust.
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14. You don’t have to focus your blog solely on text, you could make visual content
the focus of your blog such as infographics or informative videos for example
(on YouTube, owned by Google, which ranks highly).
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15. Now that you have an understanding of what blogs are and how to tackle them,
remember that regular blogging further increases traffic to your businesses
website, ranking and brand awareness as does linking your blog to social
media sites.
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16. Good content is the key to successful inbound marketing so make
sure to have excellent content within your blog, also including
strong keywords for the best Search Engine Optimisation.
Take Action NOW - regularly blog to achieve higher ranking and
increased traffic to your website.
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