These slides go with my talk on the Google-China saga. My talk can be read here. http://culturalbytes.com/post/781876273/googoochinasaga

3. Research at CNNIC China Internet Network Information Center

4. I lost access to my life! Hitting the refresh button when Google services were blocked in summer of 2009

5. CCTV Claims Google.CN is Full of Porn http://bit.ly/c0Vqny http://bit.ly/aqk7NF

7. Google is localized for 180 countries

8. Different search results on local domains Google.COM Google.COM.MX

9. 2006 Google.CN

10. 2009 Google services blocked

11. Jan. 2010 Security breach, no more censoring http://googleblog.blogspot.com/2010/01/new-approach-to-china.html

12. March 2010 move to Hong Kong http://googleblog.blogspot.com/2010/03/new-approach-to-china-update.html

13. Good-bye .CN, hello .COM.HK

16. PART I ethnographic analysis on why Google.CN wasn’t useful in China PART 2 clash in moral orders PART 3 The free-information regime as cultural imperialism and neo-informationalism

18. PART I ethnographic analysis on why Google.CN wasn’t useful in China

19. http://culturalbytes.com/post/340498962/googleandchina

20. Google failed at: 1 brand recognition 2 marketing campaign 3 Understanding non-elite users

21. 1 brand recognition

22. 微软的名字 苹果

23. Unsure of Google’s actual name Gogle.CN Gougou.com = DOG

24. GU GE 谷歌 Harvest Valley Song

25. www.noGuGE.com

26. 2 marketing campaign

28. Baidu vs. Google commercial http://www.youtube.com/watch?v=9Ed7oDVyHwA&feature=player_embedded

29. 3 Understanding non-elite users

31. DIGITAL ELITE-USERS highly educated •fluent in English•own a credit card

32. ONE software does not fit all hire ethnographers •go beyond usability tests •understand local values

33. PART 2 clash in moral orders

34. “..both Google and China are after the same thing…” -Alex Pasterneck http://bit.ly/bgDiEi

35. access to information China Google

36. Google Seeing like a corporation

38. http://investor.google.com/corporate/2004/ipo-founders-letter.html

39. Normative statement versus prescriptive statement “don’t squeeze bunnies” “squeezing bunnies is bad”

40. media stereotype of hacker

41. HACKER ETHIC Information should be free Mistrust of any form of authority  decentralization Computer access should be free Information should be shared Computers and free-information improves quality of life

42. Enlightenment Ideals All men are created equal. Kant Morally good acts bring happiness to the greatest number of people Bentham I think therefore I am. Descarte

43. Enlightenmentideals Men [sic] are free Contract with society Individuals Educated Rational

44. 2000 CE 1700-1800 CE The Enlightenment

45. 2000 CE 200 BCE 1700-1800 CE The Enlightenment Confucius

46. China Seeing like a state

47. Social Harmony

48. Confucius, China (551 BCE – 479 BCE) Bad-ass Philosopher duty filial piety humility discretion obedience

49. Obedience virtuous • obey higher forms of authority • maintain harmony • acceptance

50. Moral Clash good versus bad

51. access to information China Google

52. WEALTH Generation through information

53. Google’s PROJECT turn the world into digital bytes of information

58. Adsense: 97% of Google’s revenue

59. PART 3 The free-information regime as cultural imperialism and neo-informationalism

60. Umair Haque Economist, Writer at Harvard Review Blog, Director of Havas Media Lab “It's an ethical edge...that's always been at the heart of Google's disruptive success.” http://bit.ly/90nClD http://bit.ly/cICMFW

61. MORAL TROPE ethical beliefs that justify expansionary practices of extracting commodities and creating new markets in the name of a "higher calling."

63. WEapons guns, germs, steel free-information, open platforms, and distributed architectures

64. Neo-informationalism Information functions like currency: Borderless unregulated mobile

68. NEW QUESTIONS ABOUT SOCIAL INFORMATION For example, what role do we want to play in a social agenda that prioritizes the ubiquity of free-information? How comfortable are we with this approach when it is part of an imposition of neo-informationalist values in support of capitalism's search for new information markets?

69. Values that shape our technologies Values that shape the way we use technologies Values that define who we are

70. Thank you! Tricia Wang tw@triciawang.com www.triciawang.com Thanks you to the following funders whose grants have allowed me to conduct my research in China: National Science Foundation and UC Pacific Rim Research Program