1.
The Connected
Shopper

2.
A presentation by

3.
This isnʼt about technology..."

4.
itʼs about
psychology."

5.
Entertainment
Fun
Socialization
Reward
Bribery
Education
Killing Time
Exploration
Necessity

6.
Pre-shopping
Privacy
Faster (no lines!)
Availability
Bargain hunting
Lower barriers
Procrastination
Temptation
Why Do We Shop Online?

7.
Why Do We Shop In Stores?
See and Feel
Test Out and Try On
Immediate Gratification
Discovery
Social
Loyalty
Emotion
Experience

8.
bits and bricks are no longer separate
online is everywhere
CONVERGENCE

9.
ONLINE BEHAVIORS  OFFLINE

10.
• Making and accessing lists
• Soliciting opinions on the spot
• Scanning and tagging products
• Sharing location and purchases
MOBILE BEHAVIORS EMERGING

11.
THE NEW CONSUMER
JOURNEY

12.
THE TOOLS
• SMS and MMS
• Downloadable Apps
• Mobile Websites
• Check-in Features
• Barcode Scanners
• Augmented Reality
• Digital Out of Home
• Payment Peripherals

13.
EMBRACE
THE
BEHAVIOR
ENHANCE
THE
EXPERIENCE
How can retailers engage shoppers
along the new consumer journey?

14.
DISCOVER &
LOCATE
Nearly 1/3 of all smartphone owners surveyed
reported calling or stopping into a local business after
finding it by using a local search application
- Q1 2010 Smartphone Intelligence survey, Compete

15.
COMPARE PRICES
Nearly ¼of shoppers use their phone while in a
store to competitively price shop an item
- Sterling Commerce and Demandware, 8/10

16.
- Smartphone Marketing, AOL & Universal McCann
GET
INF RMATION

17.
LISTS &
MEMORY
20%
of
consumers
use their
phones to
create
shopping
lists or
baskets
- Sterling Commerce
and Demandware,
8/10

18.
40% of smartphone owners have called someone to get
an opinion on an item they are considering purchasing
while in a store. 39% have sent a text and 30% have
sent a picture of the product to solicit feedback.
– Q1 2010 Smartphone Intelligence survey, Compete
OPINIONS

19.
SHARING
- Smartphone Marketing, AOL & Universal McCann

20.
INCENTIVES
- Smartphone Marketing, AOL & Universal McCann

21.
- InsightExpress June 2010 Digital Consumer Portrait
Have
them
sent
to
me
via
SMS;
45%
Text
in
to
receive
while
I'm
in
store;
27%
Find
them
myself
using
an
app;
28%
Column1
Have
them
sent
to
m
via
SMS
Text
in
to
receive
while
I'm
in
store
Find
them
myself
using
an
app
How would you like to receive coupons on your mobile phone?

22.
RELEVANT &
PERSONAL
77% of
consumers bought
more when online
retailers made
personalized
product
recommendations
36% are more
loyal to retailers
that provide true
personalization in
the shopping
experience
- The E-Tailing Group, 2008

23.
PAYMENT$
2/3 are interested in the possibility of using their
mobile phone to scan and purchase items,
enabling them to bypass checkout lines
- Sterling Commerce and Demandware, 8/10

24.
- Motorola Retail Holiday Season Shopper Study, 2009

25.
OPPORTUNITIES!

26.
GO PAPERLESS

27.
HANDS FREE
SHOPPING

28.
SEAMLESS

29.
EMBRACE
THE
BEHAVIOR ENHANCE
THE
EXPERIENCE

30.
THANK YOU!
Allison Mooney & Caleb Kramer
@mobilebehavior
mobilebehavior.com/blog