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2. But really, this is
all about people.
Consumer desire – for payment
methods that are faster, more
convenient, more secure and
that offer better value – is the
most potent force of all.
Deep structural forces may be driving the ascent of
mobile payment in Asia. But at heart, trends are about
people – and their deep-seated needs, wants and
desires.
The forces driving mobile payment in Asia are
unlocking new ways to serve those needs and wants,
and that means payment methods that are:
• Faster
• More convenient
• More secure
• Allow access to new kinds of personalized,
actionable information
• Allow access to new services, or novel
combinations of services
In short, consumers want – and can increasingly
experience – a world filled with PERFECT PAYMENTS.
WHY NOW?
PERFECT PAYMENTSwww.trendwatching.com/trends/perfect-payments 4

Veröffentlicht in: Wirtschaft & Finanzen, Business
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