2013 will be the perfect storm of necessity and opportunity, and those who understand & cater to changing consumer needs, desires and expectations, will forever have plenty of opportunity to profit. Dive into 10 trends that need to be on your radar for 2013, from CUSTOWNERS to FULL FRONTAL to CELEBRATION NATION...

1. CRUCIAL
CONSUMER
TRENDS
2013
for
You are viewing the 1 minute summary of
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Trend Briefing.
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trendwatching.com/trends/10trends2013
1
1
min
CONSUMERS WILL PARTICIPATE IN
THE FUNDING AND (PRE-)LAUNCH OF
NEW PRODUCTS AND BRANDS.
PRESUMERS
ZAOZAO:
Social pretailer for
fashion lovers
2
EMERGING BRANDS FROM ALL OVER
WILL CATER TO EMERGING MIDDLE
CLASSES FROM ALL OVER.
EMERGING
2
AMAZONAS SANDALS:
Brazilian flip flops
in China
3
LIFESTYLE
MULTI-IF-NOT-HYPER-TASKING
MOBILE
MOMENTS
PEAPOD:
QR code 'virtual stores'
at US commuter
hotspots
4
IT'S TIME FOR PRODUCTS
THAT GIVE BACK.
NEW LIFE
INSIDE
MOLSON CANADIAN:
Plantable coasters
5
DIGITAL TECHNOLOGIES
ARE THE NEW MEDICINE.
APPSCRIPTIONS
AUSTRALIAN
GOVERNMENT:
Antibiotics Reminder
app
6
FLAUNTING THE NEW
‘IT’ CULTURES.
CELEBRATION
NATION
HOUSE OF MASABA:
Pop Art sarees
7
WHY CONSUMERS WANT ‘GOOD’ DATA
NOT ‘BIG’ DATA.
DATA MYNING
CIGNIFI:
Credit scores from
mobile usage data
8
LOCAL MANUFACTURING IS THE
NEW SERVICE ECONOMY.
AGAIN MADE
HERE
SHAPEWAYS:
Factory of the Future
opened in Long Island
City, New York
9
NOT JUST TRANSPARENT,
BUT NAKED AND PROUD ;-)
FULL
FRONTAL
NATURA:
Socio-environmental
targets and failures
revealed in annual
report
10
BRANDS’ WISHES WILL BE
CONSUMERS’ COMMAND.
DEMANDING
BRANDS
TATA DOCOMO:
The Bloodline Club
blood donor
social network
NEXT
1
This is just the 1 minute summary of
trendwatching.com’s January 2013 free monthly
Trend Briefing.
For the full version please check
trendwatching.com/trends/10trends2013
Watching trends is all about applying. Use these
trends to come up with profitable new innovations.
Where to start? Use the trends above to brainstorm
at these four 'innovation levels':
2
Vision
3
New
business
models
4
New
products &
services
Campaigns
& marketing
Good luck!
trendwatching.com | Infographics
Monthly Trend Briefing - December 2012 / January 2013
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