Various issues still riddle Asian societies, from corruption
to food scares and more. And their scale and complexity
render most individuals powerless. At the same time, the
proliferation of social media means there’s increasing
demand for the voices of ordinary people to be heard
and acted upon.
Last year we highlighted CROWD CRACKED: consumers
creating crowd-powered solutions to shared problems.
In 2015, this trend evolves to see smart brands/
governments/institutions facilitating and empowering
crowd action that has power to effect concrete
Could your platform, service or program help Asian
consumers make things BETTER TOGETHER in 2015?
In 2015, individual consumers will aggregate
their actions to spur change across Asia.
www.trendwatching.com/trends/10-asian-trends-for-2015 10 ASIAN TRENDS FOR 2015 7