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FEATURED INNOVATIONS: TABOO BUSTERS Havells trendwatching.com's 10 ASIAN TRENDS FOR 2015

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FEATURED INNOVATIONS: TABOO BUSTERS
Havells and Sofy Pocket Magic
April 2014 saw Indian domestic appliance brand Havells launch Respect
For Women: a series of TV ads challenging gender stereotypes and
societal norms, i.e. that the role of women in households should not be
viewed as merely domestic housewives completing household chores.
And in October 2014, sanitary line Sofy “Pocket Magic” from
Unicharm launched a mobile app and campaign in China aiming to
shape consumers’ perception of sanitary pads – from something to
be hidden in handbags into a fashion-forward icon that brings women
together.
www.trendwatching.com/trends/10-asian-trends-for-2015 10 ASIAN TRENDS FOR 2015 30

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