The reality is virtual, but successful VR games still require cold, hard data. For wildly popular games like Survios’ Raw Data, the first VR-exclusive game to reach #1 on Steam’s Global Top Sellers list, data and analytics are the key to success.
And now online gaming companies have the full-stack analytics infrastructure and tools to measure every aspect of a virtual reality game and its ecosystem in real time. You can keep tabs on lag, which ruins a VR experience, improve gameplay and identify issues before they become showstoppers, and create fully personalized, completely immersive experiences that blow minds and boost adoption, and more. All with the right tools.
Make success a reality: Register now for our latest interactive VB Live event, where we’ll tap top experts in the industry to share insights into turning data into winning VR games.
Attendees will:
* Understand the role of VR in online gaming
* Find out how VR company Survios successfully leverages the Exostatic analytics infrastructure for commercial and gaming success
* Discover how to deploy full-stack analytics infrastructure and tools
Speakers:
Nicolas Nadeau, President, Exostatic
Kiyoto Tamura, VP Marketing, Treasure Data
Ben Solganik, Producer, Survios
Stewart Rogers, Director of Marketing Technology, VentureBeat
Wendy Schuchart, Moderator, VentureBeat
2023 Survey Shows Dip in High School E-Cigarette Use
VR Game Data Insights
1. Kiyoto Tamura
VP Marketing
Treasure Data
Why your VR game’s virtually
useless without data
Stewart Rogers
Director
Marketing Technology
VentureBeat
Nicolas Nadeau
President
Exostatic
Ben Solganik
Producer
Survios
2. Enable pop-ups on your browser.
Use headphones or turn up the system’s speakers to
hear the presentation, which will stream through your
browser.
Submit questions or comments to the presenters at
any time by hitting the Ask A Question button on top
of the web console.
Technical issues? Click “Help” or submit a question
through the portal.
Webinar Optimization
3. Kiyoto Tamura
VP Marketing
Treasure Data
Why your VR game’s virtually
useless without data
Stewart Rogers
Director
Marketing Technology
VentureBeat
Nicolas Nadeau
President
Exostatic
Ben Solganik
Producer
Survios
21. TREASURE DATA CUSTOMER DATA PLATFORM
(CDP)
A Customer Data Platform a marketer-controlled integrated customer database that
can support coordinated programs across multiple channels
Treasure CDP
ID Unification, Segmentation, Syndication Workflow, Query,
Reporting, Data Warehouse, Machine Learning
Data Collection ID Unification, Segmentation, Syndication
Campaign
Execution
22.
23. WHO WE ARE
• Virtual reality company
• Our mission: expand the human experience and unlock our creative potential
through the power of virtual reality
• The first VR-exclusive game that reached #1 on Steam's Global Top Sellers list
• The first VR game to make $1 million in a month
www.survios.com
24. Overview: How we use analytics
• DATA DRIVEN DEVELOPMENT
- Interaction with the product
- Game Balancing
- Understanding play pattern and content
preferences
• VALIDATE CORE AUDIENCE
• ENSURING A POSITIVE PRODUCT
EXPERIENCE
- Infrastructure monitoring
- Client performance monitoring
25. Data driven product development
Identifying and prioritizing
feature development:
•User interaction with the product
•Understand play pattern and
preferences
•Game balancing
33. CHANGES:
• Cut reloading ammo clip
• Simplified Reload
• Added Auto-grip option
• Improved shotgun handling
VALIDATION:
• Continue to review Boss’s damage,
survivability and victory percentages
Boss Hero Analysis
34. CHANGES:
• Increased Saija’s health
• Improved tutorials
VALIDATION:
• Reduce punishment for playing a
melee character by increasing health
pool
• Increased percentage of players
finishing tutorials
Character Tuning: Saija
39. Kiyoto Tamura
VP Marketing
Treasure Data
Why your VR game’s virtually
useless without data
Stewart Rogers
Director
Marketing Technology
VentureBeat
Nicolas Nadeau
President
Exostatic
Ben Solganik
Producer
Survios
Hinweis der Redaktion
Introducing VB Insight
founded in 2013
- Identifying and prioritizing feature development is critical
- With data we have the ability to know where players are having issues, not just the vocal minorities.
SAMPLE ANALYSIS:
Interaction with the product
Tutorial flow
VR Control scheme used
Understand play pattern and preferences
Character preference
Game Balancing
Hero tuning using match data
Onboarding & Tutorial Clarity
Players progressing throughout the game without accessing all tutorials or purchasing all abilities therefore having a more difficult time than expected.
- Example: Level 2
- Use data to make avatars feel more life-like
- Have players be invested in who they’re playing
- We optimized hero interaction within game based off of data
- Control scheme & weapon interactions
- Hero selection relative to the quit rate in matches
- Boss had a low play rate had a high quit rate
- It gave us a data point that boss’ experience wasn’t up to our gameplay standards
- How heros are working
- Information can be drilled down on to look into specific levels
- Where heros are doing
- How users and heros interact with enemies
- Different difficulties within the game itself
- Damage and ability usage
- Problem: Boss (Shotgun) was not being effectively utilized when other heroes were performing as expected.
- Cut reloading ammo clip because was too confusing when combined with pump
- Simplified reload (one-handed pump) to address learning curve for the hero
- Added auto grip option to help attach hands to shotgun pump
- Improved shotgun handling by aiming w/ two hands
- Problem: Saija players had a higher than average number of deaths although general performance regarding damage was appropriate.
Improved tutorials for more obvious so players have a better understanding of all abilities available
- Ensuring a positive product experience
- High FPS critical for VR immersion
- Ensuring a positive product experience
- Low Ping essential for a FPS title