call center training sales

6. *

7. *

10. • *

11. • Trial closes

12. The bottom line

14. buying signals

15. *

17. Features
Benefits

18. feature
benefit

19. Activity:
*

21. “People buy based on emotions and
then justify their decision based on logic.”

22. Example:

25. ‘Try not to become a person of success, but try to become a person
of value.’
‘In sales, a referral is the key to the door of resistance.’
‘People don’t buy for logical reasons.They buy for emotional reasons.’
‘He that is good for making excuses is seldom good for anything else.’