1. BaseCamp - Poland
By: Zach Martel
Tyler Rathwell
For: Lindsey Fair

2. Table of Contents
 Introduction  Competitive Analysis
 Overview of Client  Service Plan
 Overview of Country  Distribution
 PESTLE Analysis – Info  Advertising & Promotion
Graphic Strategy
 Target Market Analysis  SWOT Analysis
 Market Entry  Conclusion

3. Introduction
 Poland is currently a developed country with
minimal risk of war or natural disaster. In today’s
society it will be in the best interest of Basecamp
International to set up an online application
forum for Polish post-secondary students.
 Have a Basecamp International representative
visit each of the post-secondary institutions
throughout Poland twice a year to educate and
recruit meaningful potential volunteers.
 High school and Polish churches will be
secondary targets of this representative when
possible.

4. Basecamp International
 Volunteer Organization
 Dedicated to ensuring that a positive difference is made by each +
every volunteer experience
 Helps to adequately prepare volunteer for placement
 Enters suffering countries to do a needs assessment
 Discovers issues + volunteer opportunities
 Gathers specific info regarding skills + experience necessary to
complete work
 Finds current projects in need of volunteer experience
 Matches appropriate volunteers to placement opportunities
 Provides accommodations throughout
 Internships also available working closely with government +
non government organizations, international development
organizations + local groups

5. Overview of Country - Poland
 38 million people
 Rapidly developing country
 6th most attractive country
 Boarders: Lithuania, Belarus, Ukraine, Slovakia,
Czech Rep., Germany
 President: Bronislaw Komorowski
 Capital: Poznan
 National Sport: Soccer

6. Pestle Analysis

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8. Target Market

9. Market Entry & Diversification
 Poland has numerous world-class post-secondary
institutions
 Due to the size of Poland it is not unrealistic to
have one representative to travel throughout the
country and possibly neighboring European
countries in search if recruits
 Primary target market is post-secondary
students/young adults.

10. Polish Universities
• Academy of Economics,
• Wroclaw Adam Mickiewicz University
• University Nicolaus Copernicus
• American Academy of English • University Pedagogical
College of Science,
• University of Krakow
• Warsaw Cracow University of
Technology • Politechnika Poznanska
• Franco-Polish School of New • Politechnika Szczeciñska
Information and Communication
Technologies • Silesian Technical University
• Gdansk Medical Academy • Stanislaw Staszic University of
• Gdansk Technical University Mining And Metallurgy
• Gdynia Maritime Academy • Uniwersytetu Gdanskiego
• Jagiellonian University
• Warsaw School of Economics
• Katolicki Uniwersytet Lubelski (KUL)
• Lodz Technical University • Warsaw University
• Maria Curie-Sklodowska • Warsaw University of Technology
• Wroclaw Technical University

11. Competitive Analysis

12. Global Competitor – Red Cross
International Committee of International Federation of
Red Cross Red Cross
 Founded 1863  Founded 1919
 Nobel Peace Prize; ‘17, ‘44,  187 societies in movement
’63
 Leads + organizes relief
 25 member committee assistance to large scale
 Protect life and dignity of National Red Cross
international and internal
armed conflicts  Nearly every country
 Emergency healthcare

13. Indirect Competitors
United Nations
 sustainable development,
 environment and refugees protection,
 Global Vollunteers
 Care for children
 disaster relief,  Teach english
 counter terrorism,  Assist with health care
 disarmament and non-proliferation,
 promoting democracy, human rights,
gender equality and the
advancement of women,
 governance,
 economic and social development
 international health and more…

14. Service Plan
 Attract target market
 Focus on helping others
 Making a positive difference
 Maximize your contribution
 Market Considerations
 Social trends
 Government Policies
 Competitive Advantage
 Matching volunteers to appropriate placement opportunities
 Gathers personal information and past work experience
 Guided step-by-step placements registration
 Personal education sessions by representative
 Accommodation assistance
 Preparation of necessary ground work
 Pre-departure Orientation Materials
 Fundraising Support
 Language Training

15. Distribution
 Basecamp International will be using a personal
interaction distribution strategy and recruiting
and connecting with potential volunteers
through internet distribution channels.
 Hiring a representative to hold personal
education sessions at the post-secondary
educations across Poland creating awareness
 Creating an online website to educate and
recruit volunteers in Poland also allowing the
public to contact the representative

16. Advertising and Promotion
 Where
 Social media
 When
 24/7
 Challenges
 Understanding attitudes, behavior, beliefs
 Operating under policies under law
 political future
 Why ad plan differs due to global marketplace
 Polish use social media for business over celebrity
 Many social mediums in-country that dominate market
 Small economy – large growth potential

17. SWOT - Analysis
 STRENGTHS  Weaknesses
 emerging economy  Patriotic
 internet influence  Flooding
increasing  pollution
 Natural Resources
 Opportunities  Threats
 Digital communication  Flooding
 Technology use increase  EU dependence
 Social media (in-country)  Patriotism

18. Conclusion

19. Recommendations
 In conclusion we recommend that Basecamp
International focuses its efforts on recruiting
volunteers from the large amount of post-
secondary intuitions in Poland.
 From such a developed country it is certain that the
population is more likely to have the means of
accommodating the funds necessary for projects
such as BaseCamp International placements.
 Poland is a very technologically dependent country
which is why we think it best to enter the marker
through word of mouth and internet mediums.

20. References
 Burcher, N. (2011). Facebook Usage Figure By Country – July 2008 to July 2011.  http://www.un.org/esa/agenda21/natlinfo/countr/poland/index.htm
Personal Thoughts on the Evolution of Media and Advertising. Retrieved from
http://www.nickburcher.com
 http://en.wikipedia.org/wiki/International_Red_Cross_and_Red_Crescent_Movement
 CIA. (January 09, 2012). Russia. CIA, The World Fact Book. Retrieved from
www.cia.gov
 http://www.polishguide2012.pl/en/tourist-guide/description
 CIA. (January 11, 2012). Poland. CIA, The World Fact Book. Retrieved from
www.cia.gov  http://www.polishguide2012.pl/en/warszawa/tourist-guide
 CIA. (January 17, 2012). China. CIA, The World Fact Book. Retrieved from  http://www.polishguide2012.pl/en/tourist-guide/info/wifi
www.cia.gov
 http://www.basecampcenters.com/sites/bc-volunteer-
 CIA. (January 19, 2012). Canada. CIA, The World Fact Book. Retrieved from abroad/index1.cfm?pagename=Home&category=37&page=627
www.cia.gov
 Heritage. (2012. January). Graph the Data: Freedom From Corruption. Retrieved from
www.hertiage.org
 n.a. (2012, January). 2012 Big Mac Index. The Economist. Retrieved from
http://bigmacindex.org/2012-big-mac-index.html
 n.a. (2012, Feb). Monthly Averages – Temperature. Retrieved from
http://www.weather.com
 Puzyna, S. (n.d.). State of the Republic of Poland. Retrieved from
www.eroparl.europa.eu
 World Stats, Internet. (2012). Poland: Internet Usage Stats and Market Report.
Retrieved from http://www.internetworldstats.com/eu/pl.htm