Course ID Course title Credits
Effective from Semester 14.2A, Academic Year 2014/2015
A. Course specifications:
No of periods Classroom periods
Lecture/seminar Activity Practice Fieldwork
(1) (2) (3) (4) (5) (6) (7) (8) (9)
45 45 00 00 00 120 45 00 00
(1) = (2) + (3) + (4) + (5) = (7) + (8) + (9)
B. Specific prerequisite course:
Course ID Course title
1. NT202DE01 International Economics
C. Course description:
This course provides the knowledge and skills in order that international business managers
can capture characteristics and changes in the global business environment. On that basis, it
focuses on analyzing business strategies of multinational enterprises such as international
expansion strategies, foreign market entry strategies, building and consolidating subsidiaries
and affiliates worldwide. In addition, the international business operations are also
investigated concerning production, exporting, outsourcing, logistics, marketing and human
resource management. Therefore, this course can help students visualize the planning process
for business expansion of a multinational enterprise/corporation.
D. Course objectives:
No Course objectives
1 Introduce globalization and differences among nations.
2 Provide knowledge in global investment and business environment
3 Analyse international business strategies
4 Investigate international business operations
E. Learning Outcomes:
No Learning Outcomes
Identify how firms apply strategies in response to (1) difference in political
economy and national culture, (2) governmental intervention in international
trade, (3) exchange rate volatility; and how firms assess and select markets to
entry and operate their business in production, exporting, outsourcing,
logistics, marketing and human resource management in international business
2 Apply knowledge of multinational firms’ business strategies and operations
for debating and problem solving in provided cases.
Apply problem solving and critical thinking skills to real business situations
via interactive case analysis.
4 Demonstrate negotiation skills through group work participation
Demonstrate enhanced writing and oral presentation skills through case write-
ups and presentations
F. Instructional modes:
Lectures provided during the course.
Group discussions on case study analysis under lecturer’s instructions
Group and individual presentations
No Classroom type No of
1 Classroom for lectures 45
2 Lab 00
No. Teaching approach Descriptions No. of
1 Lectures - Lecturers deliver basic issues, principles,
new concepts. Students are required to
discuss and brainstorm ideas related to
- Lecturers provide some case studies for
students and guide them to solve
2 Individual and
group discussion /
- Students are expected to read required
materials, search information on the
internet or other sources before class.
- Students attend classes to capture key
concepts of each chapter and they are
likely to work in groups for discussions
or presentations on a specific topic.
- Students are required to debate, negotiate
firms’ strategies in class in accordance to
given case studies.
- During classes, students are encouraged
to to raise questions if he or she needs
1. Required textbook:
Charles W. L. Hill, International Business: Competing in the Global Marketplace,
McGraw-Hill/Irwin, 9th edition, 2012, NY
2. Recommended reading materials:
Phil Kelly, International Business and Management – Study Guide
Daniels, J, Radebaugh, L & Sullivan, D 2013, International business: Environment and
Operations, 14th edn, Pearson Education Australia, NSW
Dowling, PJ, Liesch, P, Gray, SJ & Hill, CWL 2009, International business: Asia-Pacific
edition, McGraw Hill, Sydney.
Charles W. L. Hill, Kinh doanh Quốc tế hiện đại, 8th edition, NXB Kinh tế Tp. HCM-
Trường Đại học Kinh tế Tp. HCM, 2014.
Bùi Lê Hà - Nguyễn Đông Phong - Ngô Thị Ngọc Huyền - Quách Thị Bửu Châu - Nguyễn
Thị Dược - Nguyễn Thị Hồng Thu (2008), Quản trị kinh doanh quốc tế, Nhà xuất bản Lao
động-Xã hội, Hà Nội
Hà Nam Khánh Giao (2012), Giáo trình cao học Quản trị Kinh doanh quốc tế, Nhà xuất
bản Tổng hợp Tp. HCM
-http://www.moit.gov.vn (Bộ Công Thương).
-http://www.vietnam-ustrade.org (Vietnam Trade Office in the US).
-http://www.vietnam-ustrade.org (Vietnam Trade Office in the US)
-http://www.apecsec.org.sg (APEC – Asia-Pacific Economic Cooperation)
-http://www.aseansec.org (ASEAN – Association of Southeast Asian Nations)
-http://www.imf.org (IMF – International Monetary Fund)
-http://www.oecd.org (OECD – Organization for Economic Co-operation and
-http://www.unctad.org (UNCTAD – United Nations Conference on Trade and
-http://www.worldbank.org (World Bank).
-http://www.wto.org (WTO – World Trade Organization).
H. Description of learning outcome assessments:
Learning outcomes can be assessed via three methods:
(1) Group work:
Each group with a maximum of five students will select a multinational company and then
build the international business strategy as well as the business operations. Students are expected
to submit each report on or before the due deadline date (week 12). An assignment with 7 days
overdue will result in 1 mark penalty; and it will not be marked in case of more than 7 days
overdue. Topics can not be changed after the 5th
week of the semester. Main content does not
exceed 20 pages.
Group will deliver their presentation according to lecturer’s flexible coordination. It likely
happens during course or at the final weeks.
(2) Quizes/ Cumulative tests:
Lecturer flexibly provide individual tests or other types of tests such as debating,
negotiating and presenting in class. Each test result will be accumulated during course. Lecturer
can give bonus mark for those who fully attend the course or actively contribute to the lecture.
(3) Final individual report:
This course does not require a final exam. Instead, each individual chose a business
strategy of a corporation or multinational companies in the same industry with the company that
his/her group has worked. Then students are required to write a report including introduction,
analysis of the MNE’s business strategy in comparison with its competitor selected in the group
work. The main contents of the report should not exceed 10 pages, which will be submitted at
latest at the final lecture in week 15.
Summary of learning outcome assessments:
Task Time Assessment description Percentage Schedule
Cumulative tests 20%
Group work (topics &
Final report on the
topic as agreed with
50% Week 15
Note: Students are considered not finish this course if being absent more than 30% of the total
Academic integrity is a fundamental value that affects the quality of teaching, learning, and
research at a university. To ensure the maintenance of academic integrity at Hoe Seen University,
students are required to:
Work independently on individual assignments: Collaborating on individual assignments
without lecturer’s permission is considered cheating.
Avoid plagiarism: Plagiarism is an act of fraud that involves the use of ideas or words of another
person without proper attribution. Students will be accused of plagiarism if they:
i. Copy in their work one or more sentences from another person without proper citation.
ii. Rephrase, paraphrase, or translate another person’s ideas or words without proper
iii. Reuse their own assignments, in whole or in part, and submit them for another class.
Work responsibly within a group: In cooperative group assignments, all students are required
to stay on task and contribute equally to the projects. Group reports should clearly state the
contribution of each member.
Any acts of academic dishonesty will result in a grade of zero for the task at hand and/or
immediate failure of the course, depending on the seriousness of the fraud. Please consult Hoe
Seen University’s Policy on Plagiarism at http://thuvien.hoasen.edu.vn/chinh-sach-phong-tranh-
dao-van. To ensure the maintenance of academic integrity, the university asks that students report
cases of academic dishonesty to the teacher and/or the Dean.
I. Teaching Staff:
No. Lecturer Email Office
1 Pham Thi Bich
email@example.com t.b.a. Course
firstname.lastname@example.org t.b.a. Lecturer
J. Learning Schedule:
For the principal semester only:
Week Topic Required
1/1 - Course orientation
- Firms and globalization
2/2 - National difference in political economy
- Political economy and economic development
3/3 - Difference in culture
- Ethics in international business
4/4 - The political economy of international trade Chapter 7
5/5 - Foreign direct investment
- Firms and regional economic integration
6/6 - The foreign exchange market Chapter 10
7/7 - The international monetary system
- The global capital market
8/8 - The strategy of international business Chapter 13
9/9 - The organization of international business Chapter 14
10/10 - Entry strategy and strategic alliances Chapter 15
11/11 - Exporting, importing and countertrade
- Global production, outsourcing and logistics
12/12 - Global marketing and R&D Chapter 18
13/13 - Global human resource management Chapter 19
14/14 - Group work presentation Reports
15/15 - Group work presentation Reports
Phần dành cho quản lý (không phát cho sinh viên)
Họ tên (các) giảng viên xây dựng đề cương lần này:
TS. Phạm Thị Bích Ngọc
Ngày cập nhật: 15/01/2014
Người duyệt đề cương
Họ và Tên Chức vụ Chữ ký
PGS. TS. Hà Thị Ngọc
Chủ nhiệm Bộ Môn
Ngày duyệt: //
Lượng giá đề cương loại: ٱ Đạt ٱ Tốt
Họ và Tên Chức vụ Chữ ký
Ngày lượng giá: ___/___/______
(gởi Bản Lượng giá cùng với ĐCMH này)