Personal Information
Unternehmen/Arbeitsplatz
Greater New York City Area, NJ United States
Beruf
Senior Manager, Digital & Content Strategy
Verizon Wireless, Digital Operations, Support
Branche
Advertising / Marketing / PR
Webseite
www.linkedin.com/in/lisatrager
Info
Results oriented senior Content and Digital Strategist who uses research, analysis, and strategy to engage the right audience at the right time through a unified omni-channel approach.
Core Competencies
• Develops comprehensive omnichannel strategies to be used across desktop, mobile, social,
CRM, and offline initiatives
• Expertise in the area of telecommunications, healthcare, pharma, and financial services
• Engages consumers through market and ethnographic research
• Delves into analytics and keyword research to gain empirical evidence
• Uses content as a driver to deliver relevant and engaging experiences for the targeted
audience
• Drives traffic through SEO, ...
Tags
content strategy
user experience design
strategy
change management
digital strategy
icc lsh 2014
omnichannel
intelligent content
analytics
users
competitive analysis
stakeholder interviews
metrics
competitive research
sitemaps
information architecture
uxd process
sharing information
sharepoint
online communities
social networking
work-communities
Mehr anzeigen
Präsentationen
(5)Gefällt mir
(13)Words + Pictures: Content Marketer’s Guide to Visual Storytelling | Annotated Version
Buddy Scalera
•
Vor 8 Jahren
Wicked Ambiguity and User Experience
Jonathon Colman
•
Vor 9 Jahren
Sine Qua Non: Core Values and Content Strategy
Jonathon Colman
•
Vor 10 Jahren
The World Is The Screen
Andrew Hinton
•
Vor 11 Jahren
Adapting Ourselves to Adaptive Content
Karen McGrane
•
Vor 12 Jahren
Content Gone Wild!
Rachel Lovinger
•
Vor 14 Jahren
Workhorse Strategy For Workhorse Content by Rahel Bailie
CHI*Atlanta
•
Vor 14 Jahren
Communities of Practice Intro
Andrew Hinton
•
Vor 12 Jahren
Message Matters: Confab 2011
Margot Bloomstein
•
Vor 12 Jahren
Marrying Web Analytics and User Experience
Louis Rosenfeld
•
Vor 14 Jahren
Semantic Web: A web that is not the Web
Bruce Esrig
•
Vor 14 Jahren
Content Strategy: Content is King!
Karen McGrane
•
Vor 14 Jahren
Representing Taxonomies: What am I looking at here?
Rachel Lovinger
•
Vor 15 Jahren
Personal Information
Unternehmen/Arbeitsplatz
Greater New York City Area, NJ United States
Beruf
Senior Manager, Digital & Content Strategy
Verizon Wireless, Digital Operations, Support
Branche
Advertising / Marketing / PR
Webseite
www.linkedin.com/in/lisatrager
Info
Results oriented senior Content and Digital Strategist who uses research, analysis, and strategy to engage the right audience at the right time through a unified omni-channel approach.
Core Competencies
• Develops comprehensive omnichannel strategies to be used across desktop, mobile, social,
CRM, and offline initiatives
• Expertise in the area of telecommunications, healthcare, pharma, and financial services
• Engages consumers through market and ethnographic research
• Delves into analytics and keyword research to gain empirical evidence
• Uses content as a driver to deliver relevant and engaging experiences for the targeted
audience
• Drives traffic through SEO, ...
Tags
content strategy
user experience design
strategy
change management
digital strategy
icc lsh 2014
omnichannel
intelligent content
analytics
users
competitive analysis
stakeholder interviews
metrics
competitive research
sitemaps
information architecture
uxd process
sharing information
sharepoint
online communities
social networking
work-communities
Mehr anzeigen