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How to launch your product with Social Media

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Talk on October 12th at the Haas School of Business on how to use social media to launch a product.

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How to launch your product with Social Media

  1. Launching products using Social Media Sana Choudary Product and Market Strategy consultant Traffichoney.com
  2. Why are we here?
  3. Who am I? <ul><ul><li>Sana N Choudary aka traffichoney </li></ul></ul><ul><ul><li>Work with entrepreneurs who are having the challenge of using social media to effectively connect with their potential customers </li></ul></ul><ul><ul><li>Help them cultivate strong profitable customer and influencer relationships </li></ul></ul>
  4. Business context for social media <ul><ul><li>Customer ladder </li></ul></ul><ul><ul><li>Where social media helps  </li></ul></ul>
  5. Customer ladder <ul><ul><li>Customer lifecycle funnel </li></ul></ul><ul><ul><li>Why ladder? </li></ul></ul><ul><ul><li>4 stages </li></ul></ul>Source : Marketing and Product Development through the customer lifecycle, Traffichoney blog,  http://traffichoney.com/development/marketing-and-product-development-strategy-through-the-customer-funnel
  6. Acquisition <ul><ul><li>Acquire a customer through promotional activities </li></ul></ul><ul><ul><li>Which social network? </li></ul></ul>
  7. Which network? Source : Conversation Prism, Brian Solis,  http://sparkplug9.com/brian-solis-conversation-prism-the-social-web/
  8. How social media helps acquisition <ul><ul><li>Conversation marketing </li></ul></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Ads </li></ul></ul><ul><ul><ul><li>Google </li></ul></ul></ul><ul><ul><ul><li>Social media </li></ul></ul></ul>
  9. Activation <ul><ul><li>Action(s) that reflects deeper engagement than in acquisition such as </li></ul></ul><ul><ul><ul><li>Deeper page views </li></ul></ul></ul><ul><ul><ul><li>Registration </li></ul></ul></ul><ul><ul><ul><li>Other first time interaction </li></ul></ul></ul>
  10. How social media can help activation <ul><ul><li>Reminder to activate—ex. Facebook app notifications </li></ul></ul><ul><ul><li>Needs analysis--what is most valuable data from acquisition efforts (ex. Metric CTR) </li></ul></ul><ul><ul><li>Listening--what they say regarding experience with your product, competitive products, alternative products </li></ul></ul>
  11. Retention Repeat and frequent engagement with your product
  12. How social media can help retention <ul><ul><li>Investigating what to do to </li></ul></ul><ul><ul><ul><li>Continuously fulfill customer needs </li></ul></ul></ul><ul><ul><ul><li>Give them a reason to come back often </li></ul></ul></ul><ul><ul><li>Reminding them to come back by telling them about </li></ul></ul><ul><ul><ul><li>New features/offerings </li></ul></ul></ul><ul><ul><ul><li>New activity on site/app </li></ul></ul></ul><ul><ul><ul><li>Facebook newsfeed </li></ul></ul></ul>
  13. Referral <ul><ul><li>Customers love your product </li></ul></ul><ul><ul><li>Share with their friends </li></ul></ul>
  14. How social media can help referral <ul><ul><li>Allow sharing with friends </li></ul></ul><ul><ul><li>Remind them to share </li></ul></ul><ul><ul><li>Incentivize them to share </li></ul></ul>
  15. Summary <ul><li>Keep in mind: </li></ul><ul><ul><li>who are your intended customers </li></ul></ul><ul><ul><li>how can you learn about them and/or test your assumptions about them </li></ul></ul><ul><ul><li>what is the lowest time and effort intensive way of reaching them </li></ul></ul><ul><ul><li>what stage of the customer development process are you in </li></ul></ul>
  16. Consult for a very limited number of startups that I think are creative and have solid business potential. If you think that describes you you contact me:  Sana N Choudary www.facebook.com/traffichoney @traffichoney [email_address] Blog:  www.traffichoney.com

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