Bots Are The New Apps by Marissa Chacko, PM - Growth, Foursquare

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2 likes•4,641 views

The document discusses bots and their potential for growth. It notes that bots can offer a seamless user experience and create emotional connections with users. Additionally, the document highlights lessons learned regarding bot development, such as failing gracefully, starting small, and not rebuilding existing technologies.

Business

1. Bots are a huge growth opportunity
2. Bots can offer a seamless user
experience

1. Bots are a huge growth opportunity
2. Bots can offer a seamless user
experience
3. Bots can create emotional
connections with users

Used
Daily
80% of
Usage
Added
Monthly
12 3 0
The State of the Union

MonthlyActiveUsers(MMs)
0
250
500
750
1000
2013 2014 2015
What's App FB Messenger WeChat Kik
Source: KPCB Internet Trends 2016
Messaging Explosion

Why don’t you just tell me the name
of the movie you selected?

Source: Pleasure vs. Efﬁciency of User Interfaces, NCR Knowledge Lab

Source: Pleasure vs. Efﬁciency of User Interfaces, NCR Knowledge Lab
Positive Functional Attributes
Reliable + Efﬁcient + Mechanical

Positive Functional Attributes
Reliable + Efﬁcient + Mechanical
Positive Social Attributes
Chatty + Personal + Engaging
Negative Social Attributes
Bored + Sad + Unfriendly
Source: Pleasure vs. Efﬁciency of User Interfaces, NCR Knowledge Lab

Open Rates CTRs
~ 90% ~ 30%
Bot Engagement

It's not computer literacy that we should be working
on, but sort of human-literacy.
Computers have to become human-literate.
~Nicholas P. Negroponte

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With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.

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Bots are the new big thing in Social Media and quickly changing the way we interact with services. These bots or chatbots are lightweight apps which live within messengers such as WhatsApp, Facebook Messenger, WeChat, Kik, Viber, LINE, Telegram or other messaging apps. The 2017 edition of David Pichsenmeister's annual Bot Trends report covers today's messaging growth and an in-depth look at the following: 1. Global Messaging Trends - Messengers have surpassed traditional Social Media and already one of the most used apps on Smartphones 2. Global Bot Trends - Distribution channels are shifting from Apps to lightweight apps built on top of existing platforms 3. Conversational Interface - Natural language and Voice is gaining more and more popularity through latest enhancements in AI and machine learning, as for example with Amazon Alexa, Siri or Google Home 4. Structured Input and Webviews - Predefined templates and micro websites giving developers the opportunity to build app like experiences on top of messaging apps 5. Canonical Interfaces - Existing usecases and channels will be transferred to streamlined and comprehensive experiences 6. Group Messaging - Adding bots to groups or interacting with them on the fly in existing conversations will open up completely new experiences for users 7. Human Supervision - Traditional customer care agents are transitioning into a new role, supervising chat bots 8. Bot Discovery - How bots will be discovered on different messaging networks

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Facebook's acquisition of WhatsApp for a whopping $19 billion has left the technology world in a state of delight and media circles are abuzz discussing the decision of social networking giant of acquiring instant messaging behemoth. As per December 2013, WhatsApp declared that it is handing more than 20 billion messages on a daily basis and its daily active users are 450 million. The two main reasons, which pushed Facebook towards WhatsApp were - WhatsApp's popularity in younger audience and its presence in developing countries where Facebook is still behind. Facebook will pay $4 billion in cash, $12 billion in Facebook shares and $3 billion in restricted stock units to be granted to WhatsApp founders and employees that will vest over four years This deal has surely opened the gates of possibilities and enthusiasm for those people who want to build a world class product aimed towards user experience and usability.

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Quite a huge 2014 year we saw for online marketing overall, and social media in particular. Politics have, again, played a huge rule (sometimes unwantonly) in creating new behaviors. In Asia in particular: Modi's election in India made him the second most followed politician on Facebook. With 27m fans, he's just behind Obama (The New York Times). The Hong Kong Protests, and fear of Chinese censorship or network surveillance, propelled a whole series of new behaviors and apps, such as FireChat, which does not require access to the 3G or 4G networks (check this superb webdocumentary). In Indonesia, the presidential election who made Jokowi the new leader of the 250m population country also showed how strong Twitter was there. Indonesia now makes more than 15% of ALL tweets globally. A lot of new features have popped-up on our top social media, and a few trends are emerging, such as: The rise of social commerce with Buy Buttons (Twitter, FB) and in-app shops (especially in messaging apps), and even Money transfer on Twitter and WeChat. YES, we may get close to a world with less banks... More self-destruct post features, following the success of Snapchat. Instagram has it with Bolt, Facebook adds it as a feature... Native advertising will, hopefully, help us get rid of banners and low-level ads. Did you know AdBlock is now used by 5% of the world's internet users (Monday Note)?

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