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CHAPTER
2IDEAS AND APPROACHES
Introduction
Research
Natalie Jeremijenko. Tree Logic. 1999. MASS MoCA, North Adams, MA.
Artists, designers, and
architects research in a variety
of ways, some similar to the
humanities:
• Using the library or the web
to investigate a specific topic
• Traveling to places, near and
far
• Asking questions and
conducting experiments
• Biomimicry is a discipline in which engineers,
scientists, and designers research and emulate
nature’s designs and processes to create products,
solutions, and strategies to solve human problems.
Introduction
Research
• Subjecting prototypes of
products to testing provides
valuable information for
improving performance.
Cervelo bicycle in wind-tunnel test.
Tube-shaped dwelling of sandcastle worm
These forces can include:
• Function
• Fabrication process
• Material use
• Maker’s values and
sensibility
Jean Prouvé. Standard chair. 1950.
Introduction
Process
Biologist D’Arcy Wentworth Thompson said,
“In short, the form of an object is a diagram of forces…”
Gaetano Pesce. Golgotha Chair. 1972. Dacron filled
and resin soaked fiberglass cloth,
3' 3” x 1' 6 1⁄2 ” x 2' 3 3⁄4 ".
Process
The Vessel
Receptacles and containers are archetypal
forms, extending back to prehistory.
Common processes used to create vessels:
Ceramics:
• Pinching together flat slabs at their joints
• Stacking coils
• Throwing on a potters’ wheel
• Pouring slip (liquid clay) into molds
Glass:
• Spinning molten glass on a rod as air is blown
into it
• Pouring molten glass into molds
One example of a newer material:
•Using air pressure to blow plastics into molds
Ceramic artist at potters’ wheel
Glassblower at Waterford Crystal, Ireland.
Process Nature
All matter, organic and inorganic is generated and shaped by forces, conditions,
and processes. In this sense, nature might be seen as the ultimate designer as well
as the first and foremost source of design inspiration—the design school without equal.
Bruce Barnbaum. Hollows and Points, Peach Canyon. 1984. Photograph.
Tools enable us to perform special and complex tasks that would
otherwise be impossible.
•Levers and pulley systems to lift heavy weights
•Axes, planes and chisels for cutting material
•Lenses to bring distant objects near and make small objects appear large
•Molds for replicating forms
•Computers to make huge calculations instantly.
Paleolithic stone hand ax. Traditional jack plane. Peck Tool.
Tools
Extending Capabilities
Computers control many of our
contemporary tools:
• Welding robots produce perfect
welds quickly.
• Designers utilize CAD
(computer aided design
programs) to draw and model
products and architecture.
• Rapid prototyping (3D printer)
allows designers to see their
products quickly
• CNC routers (computer
controlled carving machines) can
shape many materials
Welding robots at an auto plant in Fukuoka
prefecture on Japan’s southern island of Kyushu.
Tools
Extending Capabilities
The requirement that raw material
be transformed, changed from
mere matter to something greater
is a commonly accepted notion in
the arts, in both historic and
contemporary work.
From marble, Gian Lorenzo Bernini
created realistic muscles, veins and
even the pressure of a intense grip.
The material no longer seems hard
and cold, but has been
transformed to appear warm, soft
and life-like.
Transformation
Transcending Physicality
Gian Lorenzo Bernini. The Rape of Proserpina (detail
of Pluto’s hands). 1621–22. Marble, height 9 2/3’ .
Galleria Borghese, Rome.
Tara Donovan’s Haze appears to be a cloud-like formation, but is actually made from plastic
drinking straws.
Transformation
Transcending Physicality
The requirement that raw material be transformed, changed from mere matter to something
greater is a commonly accepted notion in the arts, in both historic and contemporary work.
Variation and
Deformation
Altering Form
The painter Jasper Johns suggests,
“Take an object. Do something to it.
Do something else to it. Do
something else to it.”
Henri Matisse. Back I.
1909. Bronze.
Variation and Deformation
Creating several similar iterations
can:
• Result from experiments to find
the correct solution.
• Show various related themes or
points of view.
• Explore an evolution of style or
process.
• Rethink or reinvent a established
forms or pre-existing elements.
Henri Matisse. Back II.
1913. Bronze
Henri Matisse. Back III.
1916–1917. Bronze
Henri Matisse. Back IV.
1930. Bronze
Thinking in
Series
Focused
Investigation
Each element in a series
varies from the others while
maintaining a distinct
similarity. Series allow
creators to investigate issues
more deeply than a single
work would permit.
In the arts and design, a
series can be based on:
• A theme or concept
• A form
• A process
• An idea
Sol Lewitt. Incomplete Open Cubes. 1974.
In the previous slide, Sol Lewitt’s conceptual sculpture includes 122 cubes based on
mathematical variations in construction.
Roxy Paine’s sculptures at the lower left use a process that relies on a modified industrial
extruding process and a set of computer instructions
The realistic duck decoys at right capture the same thematic
subject matter with slightly different postures.
Thinking in Series
Focused Investigation
Roxy Paine. Eight sculptures Charles E. Wheeler. Three Black Ducks.
Decoys. c. 1920. Wood.
Conceptual Strategies
The Idea Becomes A Machine That Makes the Art
“In conceptual art the idea or concept is the
most important aspect of the work. When an artist uses a
conceptual form of art, it means that all of the planning and decisions
are made beforehand and the execution is a perfunctory affair.” – Sol Lewitt
Wim Delvoye. Cloaca. 2000.
Play, Invention, Problem Solving
Discovery
Let my playing be my learning, and my learning be my playing. — Johan Huizinga
Play and Invention
Artists and designers perform acts of serious play in order to arrive at new discoveries or to
discover objects in our environment and utilize them in new ways.
Alexander Calder with his Cirque Calder (1926–1930).
Problem Solving
Innovation and
invention are achieved
via numerous paths:
• Brainstorming
• Breaking down large
problems into small
discrete units
• Lateral thinking to
avoid the obvious direct
approach
• Research that
investigates existing
solutions to related
problems
Play, Invention, Problem Solving
Discovery
Let my playing be my learning, and my learning be my playing. — Johan Huizinga
Richard Notkin. Heart Teapot: Compassion. 1993. Ceramic, 6" h.
Simplicity
Reductive Sensibility
Minimalist sculptors like Donald Judd clearly made pure form—devoid of figuration and
decoration—the central focus of their attention.
Donald Judd. Untitled. 1989. Two plywood units, 1' 7.69" °x 3' 3.37" °x 1' 7.69" each.
Simplicity
Reductive Sensibility
Economy of means raises the
question “what is essential?”
This idea manifests itself in
both simple and complex
forms.
Perfection is reached not when
there is nothing more
to be added but when there is
nothing to be taken
away.
—Antoine de Saint Exupery
Robert Maillart. Cement Industries Hall. 1939. Zurich, Switzerland.
Sketching, Model Making and Prototypes
Ideation
Developing solutions to design problems and creating art require both thought and action.
Sketches and models allow you to
• See and test your idea
• Detect something unexpected
• Prompt modifications
• Lead you to new and better ideas
Frank Gehry. Sketch of Guggenheim Museum Bilbao. Bilbao, Spain
Sketching, Model Making and Prototypes
Ideation
Models that are reduced in scale are termed maquettes.
Prototypes are unique objects that are full-scale working models of the
product being designed.
• They can be used and tested for effectiveness.
• Often, a number of prototypes are produced in succession, each attempting
to improve an aspect of the previous one
David Smith assembling liquor boxes as models for his sculptures. David Smith with completed sculptures Cubi IV and Cubi V.
Detail
Close Attention
Totalizing Details, Precision and Appropriate Craft
God is in the details.
—Ludwig Mies van der Rohe
Observing and
interacting with
designed objects and
buildings in which
primary form is in
synch with minor
characteristics can be
exhilarating.
It is not enough to
have a good idea if it
is executed without
precision and
appropriate craft.
Frank Lloyd Wright. Robie House, dining room. Chicago, IL.
Meaning and Value
An Interpretive Act
Meaning
• A notion assigned to objects by viewers, not simply something that is built into objects.
• Is also relative—it varies from culture to culture and changes over time.
Improvised shrine in Golden Gate Park. Photographer: Susan Spann.
Meaning and Value
Value
• Refers to the significance of an object.
• It is also relative and it is up to every individual to formulate a personal value system.
Jessica Hiltout, photographer.
Nelito’s Ball. Nhambonda, Mozambique.
Sources
Generating Creative Energy
Source material inspires
and can come from
anywhere:
• Other art and design
(historic and contemporary)
• Nature
• Geometry
• General culture
Raf Simons, designer.
For Jil Sander. Fall 2009 Ready to Wear.
Paul Chambost’s vase is inspired by natural forms.
Because the similarities are observable, Raf Simons’s garment references Chambost’s work.
Pol Chambost. Vase. 11 2 ⁄5 " °x 11 4 5⁄ ”.
Sources
Nature
Plants, insects, fish, mammals, rock formations, oceans,
weather, and the cosmos at large—render nature the
source of all sources
Biomorphic is used to categorize design and art that
utilize organic form reminiscent of nature.
Henry Moore’s collection of bones.
Henry Moore, Standing Figure. 1962.
Sources
Nature
Art Nouveau, a style
of design popular at
the turn of the 20th
century, found
inspiration in organic
form. The design of
the Art Nouveau
ornamental
ironwork at right is
derived from plant
forms and the
exuberant, twisting
patterns of growing
tendrils.
Hector Guimard. Entrance gate of Castel Berenger, Paris. 1898.
Sources
Geometry and Mathematics
Geometry and Philosophy
God always geometrizes.
—Plato
The five Platonic solids of geometry are of special historical importance.
Five Platonic Solids
Sources
Geometry and Mathematics
Geometry and Mathematics in Nature
Forms that reveal a marked mathematical and geometrical structure are also widely
evident in nature. There are countless examples: crystals, sunflowers, bubbles, rainbows,
growth patterns, spiral nebula, and DNA’s double helix.
Honeycomb and honeybee
Sources
Geometry and Mathematics
Geometry and Mathematics in Nature
• Rectangles with a 3 to 5 ratio are known as golden rectangles
• The 3:5 ratio is the golden mean (symbolized by the Greek letter ø)
• A series of consecutively smaller golden rectangles can be placed to describe the path of
a golden spiral. The golden spiral is the spiral of the chambered nautilus, and many
other spirals found in nature.
The Fibonacci series is created by adding two consecutive numbers together to create
the next. 1, 1, 2, 3, 5, 8, 13, 21, 34, etc.
Golden Spiral in golden rectangle Chambered nautilus, cross section
Sources
Culture
Culture is increasingly
understood to be all the customs
and products of human beings—
from the traditionally defined
fine arts and literature to
everyday cooking and dating
rituals.
Vernacular describes commercial
architecture and products as
sources.
Ready-mades were invented by
Marcel Duchamp and are
described as art made from
ordinary manufactured objects.
Andy Warhol. Brillo Boxes. 1964. Synthetic polymer paint
and silkscreen on wood, each 1' 5 1⁄8” x 1' 5” x 1' 2".
Worldview
Belief Systems
Particular individuals, groups, and professional disciplines within a culture
develop their own philosophical views—attitudes that shape everything they
create. This Bauhaus chair was designed during a time of economic difficulty,
leading to an economy of material and process.Marcel Breuer.
Club chair. 1927.
Worldview
Belief Systems
Abstract expressionists emphasized subconscious emotions and were influenced by
surrealism, automatic writing, Carl Jung’s ideas on myth, and Freudian psychology.
Willem de Kooning. Untitled. 1972. Pewter, 6.5“ x 11“ x 2.625“.
Worldview
Modernism
Modernism is a historical period of art and design that is
characterized by an interest in:
• Science and progress
• An international style
• The “working masses”
• Industrial processes
• A Utopian world
• Rationality and the grid
• A “less is more” philosophy
Donald Judd. Untitled. 1980. Steel, aluminum and perspex, 9” x 40” x 31".
Worldview
Postmodernism
Although the exact nature of
postmodernism remains vague, it is
considered the Zeitgeist (defining
spirit) of the contemporary world.
As a reaction to modernism,
postmodernism is the thought that
recombining existing ideas is all
that is left for us and is
characterized by:
• Irony
• A “More is more” philosophy
• Multiplicity and an interest in
overlooked cultures
• Working in different styles
simultaneously
• Appropriation, or recombining
of ideas and images from
popular media
James Miller. Duct Tape Chair. 2006. Cotton/wool upholstery and leather over a
wood frame, 2' 5" h.

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CHAPTER 2 IDEAS APPROACHES

  • 2. Introduction Research Natalie Jeremijenko. Tree Logic. 1999. MASS MoCA, North Adams, MA. Artists, designers, and architects research in a variety of ways, some similar to the humanities: • Using the library or the web to investigate a specific topic • Traveling to places, near and far • Asking questions and conducting experiments
  • 3. • Biomimicry is a discipline in which engineers, scientists, and designers research and emulate nature’s designs and processes to create products, solutions, and strategies to solve human problems. Introduction Research • Subjecting prototypes of products to testing provides valuable information for improving performance. Cervelo bicycle in wind-tunnel test. Tube-shaped dwelling of sandcastle worm
  • 4. These forces can include: • Function • Fabrication process • Material use • Maker’s values and sensibility Jean Prouvé. Standard chair. 1950. Introduction Process Biologist D’Arcy Wentworth Thompson said, “In short, the form of an object is a diagram of forces…” Gaetano Pesce. Golgotha Chair. 1972. Dacron filled and resin soaked fiberglass cloth, 3' 3” x 1' 6 1⁄2 ” x 2' 3 3⁄4 ".
  • 5. Process The Vessel Receptacles and containers are archetypal forms, extending back to prehistory. Common processes used to create vessels: Ceramics: • Pinching together flat slabs at their joints • Stacking coils • Throwing on a potters’ wheel • Pouring slip (liquid clay) into molds Glass: • Spinning molten glass on a rod as air is blown into it • Pouring molten glass into molds One example of a newer material: •Using air pressure to blow plastics into molds Ceramic artist at potters’ wheel Glassblower at Waterford Crystal, Ireland.
  • 6. Process Nature All matter, organic and inorganic is generated and shaped by forces, conditions, and processes. In this sense, nature might be seen as the ultimate designer as well as the first and foremost source of design inspiration—the design school without equal. Bruce Barnbaum. Hollows and Points, Peach Canyon. 1984. Photograph.
  • 7. Tools enable us to perform special and complex tasks that would otherwise be impossible. •Levers and pulley systems to lift heavy weights •Axes, planes and chisels for cutting material •Lenses to bring distant objects near and make small objects appear large •Molds for replicating forms •Computers to make huge calculations instantly. Paleolithic stone hand ax. Traditional jack plane. Peck Tool. Tools Extending Capabilities
  • 8. Computers control many of our contemporary tools: • Welding robots produce perfect welds quickly. • Designers utilize CAD (computer aided design programs) to draw and model products and architecture. • Rapid prototyping (3D printer) allows designers to see their products quickly • CNC routers (computer controlled carving machines) can shape many materials Welding robots at an auto plant in Fukuoka prefecture on Japan’s southern island of Kyushu. Tools Extending Capabilities
  • 9. The requirement that raw material be transformed, changed from mere matter to something greater is a commonly accepted notion in the arts, in both historic and contemporary work. From marble, Gian Lorenzo Bernini created realistic muscles, veins and even the pressure of a intense grip. The material no longer seems hard and cold, but has been transformed to appear warm, soft and life-like. Transformation Transcending Physicality Gian Lorenzo Bernini. The Rape of Proserpina (detail of Pluto’s hands). 1621–22. Marble, height 9 2/3’ . Galleria Borghese, Rome.
  • 10. Tara Donovan’s Haze appears to be a cloud-like formation, but is actually made from plastic drinking straws. Transformation Transcending Physicality The requirement that raw material be transformed, changed from mere matter to something greater is a commonly accepted notion in the arts, in both historic and contemporary work.
  • 11. Variation and Deformation Altering Form The painter Jasper Johns suggests, “Take an object. Do something to it. Do something else to it. Do something else to it.” Henri Matisse. Back I. 1909. Bronze. Variation and Deformation Creating several similar iterations can: • Result from experiments to find the correct solution. • Show various related themes or points of view. • Explore an evolution of style or process. • Rethink or reinvent a established forms or pre-existing elements. Henri Matisse. Back II. 1913. Bronze Henri Matisse. Back III. 1916–1917. Bronze Henri Matisse. Back IV. 1930. Bronze
  • 12. Thinking in Series Focused Investigation Each element in a series varies from the others while maintaining a distinct similarity. Series allow creators to investigate issues more deeply than a single work would permit. In the arts and design, a series can be based on: • A theme or concept • A form • A process • An idea Sol Lewitt. Incomplete Open Cubes. 1974.
  • 13. In the previous slide, Sol Lewitt’s conceptual sculpture includes 122 cubes based on mathematical variations in construction. Roxy Paine’s sculptures at the lower left use a process that relies on a modified industrial extruding process and a set of computer instructions The realistic duck decoys at right capture the same thematic subject matter with slightly different postures. Thinking in Series Focused Investigation Roxy Paine. Eight sculptures Charles E. Wheeler. Three Black Ducks. Decoys. c. 1920. Wood.
  • 14. Conceptual Strategies The Idea Becomes A Machine That Makes the Art “In conceptual art the idea or concept is the most important aspect of the work. When an artist uses a conceptual form of art, it means that all of the planning and decisions are made beforehand and the execution is a perfunctory affair.” – Sol Lewitt Wim Delvoye. Cloaca. 2000.
  • 15. Play, Invention, Problem Solving Discovery Let my playing be my learning, and my learning be my playing. — Johan Huizinga Play and Invention Artists and designers perform acts of serious play in order to arrive at new discoveries or to discover objects in our environment and utilize them in new ways. Alexander Calder with his Cirque Calder (1926–1930).
  • 16. Problem Solving Innovation and invention are achieved via numerous paths: • Brainstorming • Breaking down large problems into small discrete units • Lateral thinking to avoid the obvious direct approach • Research that investigates existing solutions to related problems Play, Invention, Problem Solving Discovery Let my playing be my learning, and my learning be my playing. — Johan Huizinga Richard Notkin. Heart Teapot: Compassion. 1993. Ceramic, 6" h.
  • 17. Simplicity Reductive Sensibility Minimalist sculptors like Donald Judd clearly made pure form—devoid of figuration and decoration—the central focus of their attention. Donald Judd. Untitled. 1989. Two plywood units, 1' 7.69" °x 3' 3.37" °x 1' 7.69" each.
  • 18. Simplicity Reductive Sensibility Economy of means raises the question “what is essential?” This idea manifests itself in both simple and complex forms. Perfection is reached not when there is nothing more to be added but when there is nothing to be taken away. —Antoine de Saint Exupery Robert Maillart. Cement Industries Hall. 1939. Zurich, Switzerland.
  • 19. Sketching, Model Making and Prototypes Ideation Developing solutions to design problems and creating art require both thought and action. Sketches and models allow you to • See and test your idea • Detect something unexpected • Prompt modifications • Lead you to new and better ideas Frank Gehry. Sketch of Guggenheim Museum Bilbao. Bilbao, Spain
  • 20. Sketching, Model Making and Prototypes Ideation Models that are reduced in scale are termed maquettes. Prototypes are unique objects that are full-scale working models of the product being designed. • They can be used and tested for effectiveness. • Often, a number of prototypes are produced in succession, each attempting to improve an aspect of the previous one David Smith assembling liquor boxes as models for his sculptures. David Smith with completed sculptures Cubi IV and Cubi V.
  • 21. Detail Close Attention Totalizing Details, Precision and Appropriate Craft God is in the details. —Ludwig Mies van der Rohe Observing and interacting with designed objects and buildings in which primary form is in synch with minor characteristics can be exhilarating. It is not enough to have a good idea if it is executed without precision and appropriate craft. Frank Lloyd Wright. Robie House, dining room. Chicago, IL.
  • 22. Meaning and Value An Interpretive Act Meaning • A notion assigned to objects by viewers, not simply something that is built into objects. • Is also relative—it varies from culture to culture and changes over time. Improvised shrine in Golden Gate Park. Photographer: Susan Spann.
  • 23. Meaning and Value Value • Refers to the significance of an object. • It is also relative and it is up to every individual to formulate a personal value system. Jessica Hiltout, photographer. Nelito’s Ball. Nhambonda, Mozambique.
  • 24. Sources Generating Creative Energy Source material inspires and can come from anywhere: • Other art and design (historic and contemporary) • Nature • Geometry • General culture Raf Simons, designer. For Jil Sander. Fall 2009 Ready to Wear. Paul Chambost’s vase is inspired by natural forms. Because the similarities are observable, Raf Simons’s garment references Chambost’s work. Pol Chambost. Vase. 11 2 ⁄5 " °x 11 4 5⁄ ”.
  • 25. Sources Nature Plants, insects, fish, mammals, rock formations, oceans, weather, and the cosmos at large—render nature the source of all sources Biomorphic is used to categorize design and art that utilize organic form reminiscent of nature. Henry Moore’s collection of bones. Henry Moore, Standing Figure. 1962.
  • 26. Sources Nature Art Nouveau, a style of design popular at the turn of the 20th century, found inspiration in organic form. The design of the Art Nouveau ornamental ironwork at right is derived from plant forms and the exuberant, twisting patterns of growing tendrils. Hector Guimard. Entrance gate of Castel Berenger, Paris. 1898.
  • 27. Sources Geometry and Mathematics Geometry and Philosophy God always geometrizes. —Plato The five Platonic solids of geometry are of special historical importance. Five Platonic Solids
  • 28. Sources Geometry and Mathematics Geometry and Mathematics in Nature Forms that reveal a marked mathematical and geometrical structure are also widely evident in nature. There are countless examples: crystals, sunflowers, bubbles, rainbows, growth patterns, spiral nebula, and DNA’s double helix. Honeycomb and honeybee
  • 29. Sources Geometry and Mathematics Geometry and Mathematics in Nature • Rectangles with a 3 to 5 ratio are known as golden rectangles • The 3:5 ratio is the golden mean (symbolized by the Greek letter ø) • A series of consecutively smaller golden rectangles can be placed to describe the path of a golden spiral. The golden spiral is the spiral of the chambered nautilus, and many other spirals found in nature. The Fibonacci series is created by adding two consecutive numbers together to create the next. 1, 1, 2, 3, 5, 8, 13, 21, 34, etc. Golden Spiral in golden rectangle Chambered nautilus, cross section
  • 30. Sources Culture Culture is increasingly understood to be all the customs and products of human beings— from the traditionally defined fine arts and literature to everyday cooking and dating rituals. Vernacular describes commercial architecture and products as sources. Ready-mades were invented by Marcel Duchamp and are described as art made from ordinary manufactured objects. Andy Warhol. Brillo Boxes. 1964. Synthetic polymer paint and silkscreen on wood, each 1' 5 1⁄8” x 1' 5” x 1' 2".
  • 31. Worldview Belief Systems Particular individuals, groups, and professional disciplines within a culture develop their own philosophical views—attitudes that shape everything they create. This Bauhaus chair was designed during a time of economic difficulty, leading to an economy of material and process.Marcel Breuer. Club chair. 1927.
  • 32. Worldview Belief Systems Abstract expressionists emphasized subconscious emotions and were influenced by surrealism, automatic writing, Carl Jung’s ideas on myth, and Freudian psychology. Willem de Kooning. Untitled. 1972. Pewter, 6.5“ x 11“ x 2.625“.
  • 33. Worldview Modernism Modernism is a historical period of art and design that is characterized by an interest in: • Science and progress • An international style • The “working masses” • Industrial processes • A Utopian world • Rationality and the grid • A “less is more” philosophy Donald Judd. Untitled. 1980. Steel, aluminum and perspex, 9” x 40” x 31".
  • 34. Worldview Postmodernism Although the exact nature of postmodernism remains vague, it is considered the Zeitgeist (defining spirit) of the contemporary world. As a reaction to modernism, postmodernism is the thought that recombining existing ideas is all that is left for us and is characterized by: • Irony • A “More is more” philosophy • Multiplicity and an interest in overlooked cultures • Working in different styles simultaneously • Appropriation, or recombining of ideas and images from popular media James Miller. Duct Tape Chair. 2006. Cotton/wool upholstery and leather over a wood frame, 2' 5" h.