Travel Curation Marketing
Post travel videos and media in seconds,
get better found and get more traffic.
Curation Marketing = Intelligent Marketing
The problem with old school content marketing:
There is ever more content to co...
Where and what to curate
Urlaub99Euro.de is yet another travel site for vacation in Germany.
Vacation providers can publis...
Signing up and getting a key takes twenty seconds
Example: new user J. Otto
J. Otto chose the nickname j_otto (no special characters, no spaces)
In the hello message this w...
The email we send you looks like this:
Use your key for posting
Use the login link to edit posts or customize your key: ma...
First lets us change the key to a memorable one
Go to Address & Settings, scroll down and change your key to a word you ca...
Now start curating
Go to any of the topic pages listed here http://www.urlaub99euro.de/urlaub/ - for
instance: Budget Trav...
Full control: edit your posts anytime
Where there is a typo or you would like to add a note just log in with your key at
h...
Example: added Vimeo video on Year in Review 2015
This is how the menu looks like after this first post
Open with “edit” and you will see this:
This is what you can edit:
Title: Add a meaningful title, max 255 characters (but better less then 70)
Description: Add a ...
All pages at a glance
All media boards http://www.urlaub99euro.de/urlaub/
Sign up to get a key http://www.urlaub99euro.de/...
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Travel Curation Marketing

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The problem with old school content marketing: ever more content to compete with! And an ever decreasing benefit for the target audience: new content, created for marketing purposes, will be ever faster identified as such and will not be perceived as value content. The solution curating valuable content that already exists (but may be covered in SERPs by thick mud layers of newly created marketing content)

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Travel Curation Marketing

  1. 1. Travel Curation Marketing Post travel videos and media in seconds, get better found and get more traffic.
  2. 2. Curation Marketing = Intelligent Marketing The problem with old school content marketing: There is ever more content to compete with There is an ever smaller perceived benefit for the target audience The solution and why it’s difficult: Curate proven, valuable content that already exists for a while There are lots of tools, but: it takes time, curation is not fully automatable Here is a quick and easy way for curating travel related topics:
  3. 3. Where and what to curate Urlaub99Euro.de is yet another travel site for vacation in Germany. Vacation providers can publish offers and tourism information. New service: travelers, vacationers, marketers can publish, too: Share embeddable media like YouTube, Google Earth, SlideShare Share great content in engaging formats: as embeds! Add titles, paragraphs and links - that’s where curation kicks in Full control: your post can be edited, refined and embellished later And the winner is: this totally easy access with a single-word access key Dr. Eckard Ritter, inventor of Urlaub99Euro and its new travel curation service
  4. 4. Signing up and getting a key takes twenty seconds
  5. 5. Example: new user J. Otto J. Otto chose the nickname j_otto (no special characters, no spaces) In the hello message this will become J OTTO to let it look more natural
  6. 6. The email we send you looks like this: Use your key for posting Use the login link to edit posts or customize your key: make it memorable
  7. 7. First lets us change the key to a memorable one Go to Address & Settings, scroll down and change your key to a word you can easily remember but which is hard to guess, like ottohero or otto7801 (min. 8 char.) This is how the edit menu looks like, it’s still empty, no posts
  8. 8. Now start curating Go to any of the topic pages listed here http://www.urlaub99euro.de/urlaub/ - for instance: Budget Travel Germany - and press Add a Post, it’s self-explaining
  9. 9. Full control: edit your posts anytime Where there is a typo or you would like to add a note just log in with your key at http://www.urlaub99euro.de/travel-media-board-registration/login.cfm to edit.
  10. 10. Example: added Vimeo video on Year in Review 2015
  11. 11. This is how the menu looks like after this first post
  12. 12. Open with “edit” and you will see this:
  13. 13. This is what you can edit: Title: Add a meaningful title, max 255 characters (but better less then 70) Description: Add a descriptive paragraph URL: The post will exhibit a link to this URL and display it IMG: Enter an image URL (full URL with http://…) MEDIA_EMBED: Paste an embed code (should be an IFRAME, no script) EMBEDLY_URL: Enter or paste a URL and built-in Embedly will render it, including an image
  14. 14. All pages at a glance All media boards http://www.urlaub99euro.de/urlaub/ Sign up to get a key http://www.urlaub99euro.de/travel-media-board-registration/ Sign in http://www.urlaub99euro.de/travel-media-board-registration/login.cfm

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