1.
Designing a Mobile App
Case Studies

2.
Hello.
• Kirk Ballou
CEO of TouchTitans
Mobile Experience Studio
• Platforms: iOS, Android,
Windows Phone, Symbian
• Target devices:
Smartphones, Tablets and Set
Top Box
• Mobile UX, Design and
Development
• Mobile Monday Dallas
founder - momodfw.com
Our Clients

3.
Mobile Web vs Native
•If budget allows. Do both.
•Average 5 to 15% of web traffic
is mobile
% is much higher in travel,
shopping, entertainment and
gaming.
Facebook %33, Twitter %55 and
Pandora 60%
•Multi-platform options. Ok for
mobile web not OK for games or
device feature heavy apps.

4.
What genres do well?
Source: Forrester

5.
What genres do well?
-music Source: Flurry

6.
Which device to target?
Android and iOS cover 80.5% of the US
market in 1st Quarter 2012. Source: Nielsen

7.
Which device to target?
Android and iOS cover 90% of the US market
in 1st Quarter 2012. Source: NPD Group

8.
Top of the app store?

9.
Boost your existing
business and services
Check analytics
5 to 15% of your
traffic is mobiles
Loyalty, coupons,
content and
enhanced services.
Geico, GPS, guides,
shopping and
alarms. Chipotle,
Pizza Hut, etc

10.
Alarm.com / Guardian
Free app driving
sales for a $50/mo
business model

11.
Geico
Free app covering
consumer interactions
and claim subbmission.

12.
Starbucks
Free app for consumer
loyalty / gift card
transactions.

13.
Maximize your
chances
Is it proprietary?
Test your target audience.
Marketing strategy - On device and
Video work. App Reviews work.

14.
Pocket Parrot
One of five ideas we
submitted to CAI
Calling All Innovators $10m
contest. 1st place for Books
and Reference category.
What helped this app bleep
the radar. 1st txt2speech,
reviews
Downloaded in 183
countries.

15.
NatGeo Photo Tips
NFC for gameification.
Drive adoption.
41 mega pixel camera Pure
View
NFC for wallet, keys,
loyalty cards, checkins.
Instant sync.
Security.
Keys and Wallet running
out of batteries? No thanks.

16.
Windows Phone
WordPress Starter Kit
Turn your Wordpress site into
a mobile app in minutes.
Novice at coding

17.
Questions?

18.
Thank you!
Twitter: @kirkballou
Site: http://touchtitans.com