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Innotech Presentation: Designing a Mobile App.

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touchtitans
touchtitans

Mobile App Case Studies and Statistics on the US Mobile Marketplace.

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Designing a Mobile App Case Studies
Hello. • Kirk Ballou CEO of TouchTitans Mobile Experience Studio • Platforms: iOS, Android, Windows Phone, Symbian • Target devices: Smartphones, Tablets and Set Top Box • Mobile UX, Design and Development • Mobile Monday Dallas founder - momodfw.com Our Clients
Mobile Web vs Native •If budget allows. Do both. •Average 5 to 15% of web traffic is mobile % is much higher in travel, shopping, entertainment and gaming. Facebook %33, Twitter %55 and Pandora 60% •Multi-platform options. Ok for mobile web not OK for games or device feature heavy apps.
What genres do well? Source: Forrester
What genres do well? -music Source: Flurry
Which device to target? Android and iOS cover 80.5% of the US market in 1st Quarter 2012. Source: Nielsen
Which device to target? Android and iOS cover 90% of the US market in 1st Quarter 2012. Source: NPD Group
Top of the app store?
Boost your existing business and services Check analytics 5 to 15% of your traffic is mobiles Loyalty, coupons, content and enhanced services. Geico, GPS, guides, shopping and alarms. Chipotle, Pizza Hut, etc
Alarm.com / Guardian Free app driving sales for a $50/mo business model
Geico Free app covering consumer interactions and claim subbmission.
Starbucks Free app for consumer loyalty / gift card transactions.
Maximize your chances Is it proprietary? Test your target audience. Marketing strategy - On device and Video work. App Reviews work.
Pocket Parrot One of five ideas we submitted to CAI Calling All Innovators $10m contest. 1st place for Books and Reference category. What helped this app bleep the radar. 1st txt2speech, reviews Downloaded in 183 countries.
NatGeo Photo Tips NFC for gameification. Drive adoption. 41 mega pixel camera Pure View NFC for wallet, keys, loyalty cards, checkins. Instant sync. Security. Keys and Wallet running out of batteries? No thanks.
Windows Phone WordPress Starter Kit Turn your Wordpress site into a mobile app in minutes. Novice at coding
Questions?
Thank you! Twitter: @kirkballou Site: http://touchtitans.com

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Innotech Presentation: Designing a Mobile App.

  • 1. Designing a Mobile App Case Studies
  • 2. Hello. • Kirk Ballou CEO of TouchTitans Mobile Experience Studio • Platforms: iOS, Android, Windows Phone, Symbian • Target devices: Smartphones, Tablets and Set Top Box • Mobile UX, Design and Development • Mobile Monday Dallas founder - momodfw.com Our Clients
  • 3. Mobile Web vs Native •If budget allows. Do both. •Average 5 to 15% of web traffic is mobile % is much higher in travel, shopping, entertainment and gaming. Facebook %33, Twitter %55 and Pandora 60% •Multi-platform options. Ok for mobile web not OK for games or device feature heavy apps.
  • 4. What genres do well? Source: Forrester
  • 5. What genres do well? -music Source: Flurry
  • 6. Which device to target? Android and iOS cover 80.5% of the US market in 1st Quarter 2012. Source: Nielsen
  • 7. Which device to target? Android and iOS cover 90% of the US market in 1st Quarter 2012. Source: NPD Group
  • 8. Top of the app store?
  • 9. Boost your existing business and services Check analytics 5 to 15% of your traffic is mobiles Loyalty, coupons, content and enhanced services. Geico, GPS, guides, shopping and alarms. Chipotle, Pizza Hut, etc
  • 10. Alarm.com / Guardian Free app driving sales for a $50/mo business model
  • 11. Geico Free app covering consumer interactions and claim subbmission.
  • 12. Starbucks Free app for consumer loyalty / gift card transactions.
  • 13. Maximize your chances Is it proprietary? Test your target audience. Marketing strategy - On device and Video work. App Reviews work.
  • 14. Pocket Parrot One of five ideas we submitted to CAI Calling All Innovators $10m contest. 1st place for Books and Reference category. What helped this app bleep the radar. 1st txt2speech, reviews Downloaded in 183 countries.
  • 15. NatGeo Photo Tips NFC for gameification. Drive adoption. 41 mega pixel camera Pure View NFC for wallet, keys, loyalty cards, checkins. Instant sync. Security. Keys and Wallet running out of batteries? No thanks.
  • 16. Windows Phone WordPress Starter Kit Turn your Wordpress site into a mobile app in minutes. Novice at coding
  • 18. Thank you! Twitter: @kirkballou Site: http://touchtitans.com

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