2. The artist
Making the artist the main
focus of the cover promotes
their image to the viewer, and
highlights their face as a
selling point.

3. Name
To promote themselves, artist
often highlight their name as a
header of their album. This
also attracts the buyer if they
are already a high-profile
artist as this is one of the first
things they will see.

4. Promotion
Various other forms of promotion of the ‘star
image’ are used, such as posters and TV
adverts. Most of which use the same techniques
as those of the artist CD/Digipak, showing the
star and their name as a main focus.