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Fabulous foodies
- 1. What’s Cooking? Who are the Foodies100? http://www.foodies100.co.uk
- 2. Who are the Foodies? How old are you? 40+ 20-30 30-40 http://www.foodies100.co.uk
- 3. A National Community Where do you live? South East South West Wales North N West Midlands East of England Scotland http://www.foodies100.co.uk
- 4. Family Foodies • 56% of Foodies have children • 46% write about cooking with children http://www.foodies100.co.uk
- 5. A Passion for Food 90% of Foodies don’t work with food professionally http://www.foodies100.co.uk
- 6. Foodies are Connected • 90% use Twitter • 75% use Facebook • 55% use Pinterest http://www.foodies100.co.uk
- 7. A Growing Movement The Foodies community has DOUBLED in size in the past 18 months. 4 How many years have 1 you been blogging? 3 2 http://www.foodies100.co.uk
- 8. Foodie Favourites The Top 5 Things Foodies Write About: 1 Recipes 2 New Ingredients 3 Kitchen Products 4 Restaurants 5 Bread & Baking http://www.foodies100.co.uk
- 9. Brands Welcome! • 90% of Foodies say they want to hear from brands • 60% of Foodies receive just 1 email a week from brands http://www.foodies100.co.uk
- 10. Pitching the Foodies • Foodies want to hear about: Reviews Events New Paid Advertising Press Products Content Releases http://www.foodies100.co.uk
- 11. Brands Missing the Mark What could brands do better? Research Look More Work with Respond to my blog outside incentives new people Qs London http://www.foodies100.co.uk
- 12. Eat Food, Cook Food, Read Food • 60% of Foodies read food blogs daily • 90% use the Internet for recipes and inspiration • 85% share their own recipes online http://www.foodies100.co.uk
- 13. Hungry for New Products 98% of Foodies use blogs to discover new products rarely sometimes Do you use blogs to find new products? frequently http://www.foodies100.co.uk
- 14. Savvy Shoppers 90% of Foodies say blogs are important to their purchasing decisions. How important are not sure blogs to your shopping habits? very somewhat http://www.foodies100.co.uk
- 15. Outside the Kitchen Foodies also love to write about: Lifestyle Days Out Travel Parenting Politics Books http://www.foodies100.co.uk
- 16. The Foodies100 The UK’s leading community of food bloggers 1 Directory of 1,750 UK food blogs 2 Subscriptions for Brands from £195 3 Creative, engaging blogger outreach 4 Industry-leading metrics and analysis 5 Regular events, workshops and seminars http://www.foodies100.co.uk
- 17. Find Out More @foodies100 www.foodies100.co.uk Facebook.com/foodies100 http://www.foodies100.co.uk