• Increase your conversion online • Reach more customers • Understand the power of Facebook Ads. You don’t know what Facebook Ads is? Do you think Facebook Ads are not for you? That your customers are not reachable via this channel? With over 1.7 billion users, are you really sure your customers are not on Facebook? Combining the power of Facebook Ads with the insights from Facebook Pixel help you to reach more clients, to increase your conversion and to target and retarget more efficiently your customer’s segments. In this presentation, you will learn what are Facebook Ads and Instagram Ads, what are the options and their benefits, how to implement efficiently Facebook Pixel and how to use it insights to retarget potential customers. You will also discover how you can mix acquisitions from other channels with Facebook Ads to retarget more efficiently your audience.

1. MEETUP HOSTED BY

2. FACEBOOK & INSTAGRAM ADS
EXPLAINED
MADTech Belgium Meetup - 4 October 2016

3. I, ME AND MYSELF
JEAN-CHRISTOPHE CUVELIER
▸ Creator of Pictawall software
▸ Founder of MAD Kings agency
▸ 16 years in the development industry
▸ 10 years in marketing and communication industry
“The most important thing about life is the journey until the end”

4. WHY FACEBOOK ADS?

5. SOME STATS
• 1.7 Billion users on Facebook
• 500 Million users on Instagram
• 1 Billion messages each month on Messenger
• Average time per day on social networks: 1h10
• Digital time spent on mobile: 57%
• CTR: 0,8%
• CPC: 0,64$
• CPM: 3,85$
• CPI: 3,85$

6. STEPS TO CREATE FACEBOOK AND INSTAGRAM ADS
▸ Define your objective
▸ Create your audience
▸ Configure the placement
▸ Decide your budget & schedule
▸ Choose the format

7. DEFINE YOUR OBJECTIVE

8. CREATE YOUR AUDIENCE
▸ Custom Audience
▸ Database
▸ Website traffic
▸ App activity
▸ Engagement
▸ Lookalike Audience ▸ Saved Audience

9. SAVED AUDIENCE
▸ Classic
▸ Location
▸ Age
▸ Gender
▸ Language
▸ Connection
▸ Facebook Page
▸ Apps
▸ Events
▸ Detailed targeting
▸ Demographic
▸ Interest
▸ Behaviours
Tips:
Use Facebook Audience Insights to explore data
https://www.facebook.com/ads/audience_insights

10. CONFIGURE THE PLACEMENT
▸ Automatic
▸ Custom
▸ Devices (mobile / desktop)
▸ Facebook
▸ Feed
▸ Right Column
▸ Instagram
▸ Audience Network

11. DECIDE YOUR BUDGET & SCHEDULE
▸ Budget
▸ Daily
▸ Lifetime
▸ Schedule
▸ Continuously
▸ Define start and end date

12. CHOOSE THE FORMAT
▸ Carousel
▸ Image
▸ Video
▸ Lead Generation
▸ Canvas

13. CAROUSEL
FACEBOOK & INSTAGRAM ADS

14. IMAGE
FACEBOOK & INSTAGRAM ADS

15. VIDEO
FACEBOOK & INSTAGRAM ADS

16. LEAD GENERATION
FACEBOOK & INSTAGRAM ADS

17. CANVAS
FACEBOOK & INSTAGRAM ADS

18. MEASUREMENTS AND INSIGHTS

19. FACEBOOK PIXEL
WHY AND HOW

20. FACEBOOK PIXEL INSTALLATION CODE

21. FACEBOOK PIXEL

22. RETARGETING

23. MIXING
CHANNELS

24. MYTHS
1. Facebook Ads are just for branding
2. Most Facebook Ad clicks are fake
3. Facebook Ads are not a good way to promote B2B
4. Facebook is purposely reducing organic reach to force user to
advertise
5. CPC is the best way to bid
6. Advertising in the Right Column is useless
7. There’s no harm in buying Fake Facebook Likes
8. Instagram Ads Cost Too Much
9. Facebook Ads only work for remarking campaigns
10. Likes don’t matter
11. Facebook Ads is dead
12. I can put all the text I want in images
https://adespresso.com/academy/blog/7-facebook-advertising-myths-debunked/

25. FACEBOOK ANALYTICS FOR
APPS
UPCOMING
https://analytics.facebook.com/

26. DEMO TIME

27. THANK YOU ALL!
Jean-Christophe Cuvelier
jcc@madkings.com