TotalYouthResearch.com: McDonald's - Why Millennials Ain't Lovin' It (TotalYouthResearch)
•
3 likes•989 views
TotalYouthResearch.com: McDonald's - Why Millennials Ain't Lovin' It (TotalYouthResearch)
Recommended
Recommended
More Related Content
What's hot
What's hot (15)
Similar to TotalYouthResearch.com: McDonald's - Why Millennials Ain't Lovin' It (TotalYouthResearch)
Similar to TotalYouthResearch.com: McDonald's - Why Millennials Ain't Lovin' It (TotalYouthResearch) (20)
More from Total Youth Research
More from Total Youth Research (6)
Recently uploaded
Recently uploaded (20)
TotalYouthResearch.com: McDonald's - Why Millennials Ain't Lovin' It (TotalYouthResearch)
- 3. www.TotalYouthResearch.comwww.TotalYouthResearch.com McMillennials not growing + 0.3% + 5.2% annual growth in Millennial spending 2014 source technomic
- 4. www.TotalYouthResearch.comwww.TotalYouthResearch.com 3 Reasons Why 1. Milllennials want Brand Experience not Branding 2. Millennials don’t need a faster burger, they have all the efficiency they need 3. Millennials want to wait if waiting means waiting together
- 5. www.TotalYouthResearch.comwww.TotalYouthResearch.com Millennials love Starbucks How brands rank with Millennials compared to older generations. Data based on Goldman Sachs Survey
- 7. www.TotalYouthResearch.com ...with a real experience
- 8. http://www.google.com/trends/explore#q=food%20trucks Google search: food trucks www.TotalYouthResearch.com
- 10. www.TotalYouthResearch.com They want more human, less factory
- 11. www.TotalYouthResearch.com ...where brand experience > brand www.TotalYouthResearch.com
- 12. www.TotalYouthResearch.comwww.TotalYouthResearch.com ...but McDonald’s is still in the dark
- 15. Youth don’t wake up thinking about BRANDS anymore... flickr © commonbond www.TotalYouthResearch.com
- 16. www.TotalYouthResearch.comwww.TotalYouthResearch.com Total Youth Take on McDonald’s 1. Don’t look to brand your way out of the problem. Millennials don’t pay attention to Big Idea advertising like they used to. Awareness is less important than attention. Focus on the frontline experience, touchpoints and the everyday interactions with Millennials.
- 17. www.TotalYouthResearch.comwww.TotalYouthResearch.com 2. Focus on creating a more empathic environment. Provide less efficiency, more empathy. Less machine, more human. Less mass produced, more artisan. Break down the process walls that create the manufactured experience and help employees interact on a more human level with Millennials. Total Youth Take on McDonald’s
- 18. www.TotalYouthResearch.comwww.TotalYouthResearch.com Total Youth Take on McDonald’s 3. Focus on Social Space Starbucks is the “3rd Space”, the home away from home. Food trucks offer pop-up community. What can McDonald’s provide beyond its plastic, immovable seats? Millennials don’t hang out after dark or talk to strangers like their parents used to. Give this generation the Social Space it has lost.