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Press Conference “a Taste of Tuscany”

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Veröffentlicht am

Imex Frankfurt - Stand Italia n° D400 (May 15, 2018)

Alberto Peruzzini, Director of Toscana Promozione Turistica
Carlotta Ferrari, Director of Destination Florence Convention and Visitors Bureau

Veröffentlicht in: Business
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Press Conference “a Taste of Tuscany”

  1. 1. Alberto Peruzzini, Director of Toscana Promozione Turistica Carlotta Ferrari, Director of Destination Florence Convention and Visitors Bureau A project of Press Conference “a Taste of Tuscany” Imex Frankfurt - Stand Italia n° D400 (May 15, 2018)
  2. 2. SOME TUSCANY HIGHLIGHTS • 3 million visitors of the meeting industry • Art, culture, history, landscape • Located in the center of Italy • Infrastructures for any kind of meeting
  3. 3. WHO WE ARE
  4. 4. TOSCANA PROMOZIONE TURISTICA • Infrastructures for any kind of meeting Focusing on tourism promotion • Working with the Tuscan territories to promote the Tuscan destinations and the various regional tourism products • Participation to the main tourism fairs, B2B workshops and roadshows, enhancing the opportunity of meeting between the Tuscan tourist offer and the international tourism markets • Promotional campaigns addressed to the final customer: the tourist • Toscana Promozione Turistica has also the main purpose to co-ordinate the regional meeting industry
  5. 5. TUSCANY PERSPECTIVE, WHERE BUSINESS IS A PLEASURE. MEETING INCENTIVE CONFERENCE EXHIBITION
  6. 6. DESTINATION FLORENCE CVB
  7. 7. MORE THAN 300 DFCVB PARTNERS  1 congress & exhibition center  95 hotels e resorts • 19 Hotel 5 stars • 54 Hotel 4 stars  7 PCOs  11 DMCs  50 event venues (villas, historical building, theatres…)  11 tour operators  7 caterings and banqueting  14 set up and transfers  4 audiovisual  34 event services (entertainment, event staff, team building activities, graphic designers, restaurants…)
  8. 8. MORE THAN 300 DFCVB PARTNERS MICE COMMUNICATION AND WEB MARKETING TUSCANY FOR WEDDINGS INTERNATIONAL PROMOTION DESTINATION FLORENCE More than 300 event requests Incentives and team buildings 48 conferences bids presented More than 100.000 congress delegates International press office More than 66.000 database contacts Destination weddings, celebrations, parties, luxury honeymoons 5 fam trip, 10 international fairs, sales missions, pre and post tours , b2b workshop Official promoter of the city www.destinationflorence.com Key contact for local Institutions Best rates and conditions Venue finder, access to exclusive venues STRATEGIC ROLE FLORENCE
  9. 9. ICCA STATISTICS REPORT 2017 Worldwide ICCA ranking: 62° Florence + 13 positions (2016) European ICCA ranking: 32° Florence + 5 positions (2016)
  10. 10. • Classifying the Regional MICE Industry • Improving sales channels • Supporting the destination with the new brand "Tuscany MICE" WHAT CAN WE DO?
  11. 11. EXHIBITION CENTRES IN TUSCANY 5 Exhibition Centres in Tuscany, with a total of 124.000 sqm of interior space and 171.000 sqm of exterior space: • Firenze • Arezzo • Lucca • Carrara • Grosseto Pisa Congress Centre with 1.000 sqm
  12. 12. 36 other locations 199 conference hotels 29 5 - star hotels TUSCANY BOASTS 284 VENUES
  13. 13. TUSCANY AS MEETING DESTINATION Association Congresses Incentive Product launches Corporate meetings Events Weddings
  14. 14. LINK HOME SITO
  15. 15. ITALY AT HAND # #Entertainment # Taste # Art # Harmony # Style # Love # Rituality # Excellence # Everything # Hospitality # Innovation # Play # Inspiration # Passion # Fashion
  16. 16. THANK YOU, KEEP IN TOUCH. MEETING INCENTIVE CONFERENCE EXHIBITION

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