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  DL                   DL                                     7.5
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: Free-to-play business model starting to generate a “geiser of money” for iPhone game makers (2010/7/15,VentureBeat)




       ...
Zynga Playfish Playdom Rockyou Crowdstar ...   DeNA GREE   GMO                  ...




Facebook, Apple GamecCenter, OpenFeint ...           DeNA GREE   mixi                 ...




Facebook Apple AppStore,                                    DeNA GREE   mixi
            AndroidMarket ...                                                        ...
Zynga               Small             GMO
Playfish
                 $500m                SAP

       playdom


Rockyou      Crowdstar




                                                       DeNA
                                                       GREE
                                                       mixi
                                 SGN*1
   Facebook                                            $1.2B
     $1.1B
                                             Android
                                             Market
                         App Store            $60M
                           $2.4B
51

58

     7

              22


         13
                   42
     7
:
:
PV
:
10%                       51%         39%

      22%           34%               44%

        25%                     41%   33%

10%     16%                           74%

      23%                       45%   32%




              49%                     52%

                52%                   48%

                      58%             42%

                    56%               44%

                                68%   32%
(   )   SNS MUMSS
Sillicon Alley Insider (2011/1)
mixi                      70%
               GREE    50%




Sillicon Alley Insider (2011/1)
271

                        192                260

     120                248
                                           792
     225
                        653
     510




Virtual Goods   Lead Generation Offers   Advertising

                                            eMarketers (2010/1)
310

                                276
                                                 334
                 232
                                352
      192        392                             705

165   343                       527
255
                 340
      213
133




            3G

                   Morgan Stanley: Mobile Internet Report (2009/12)
:           :




    Neilsen Company (2010/10)
DISTIMO (2011/1)
Zynga                                                  GMO
Playfish
                 $500m
       playdom


Rockyou      Crowdstar




                                                                       DeNA
                                                                       GREE
                                                                       mixi
                                    SGN*1
   Facebook                                                            $1.2B
     $1.1B
                                                  Android
                                                  Market
                          App Store                $60M
                            $2.4B
                                                 Google
                                                 Amazon ...

                     SGN: Social Gaming Network ... GameCenter, OpenFeint, ngmoco
Socialmedia Dynamics

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ソーシャルゲーム、国内外の動向

  • 1.
  • 2.
  • 3. Facebook 1 1 10 Zynga FarmVille Zynga CityVille
  • 4. × DL DL 7.5 DL 10 1/2 : Free-to-play business model starting to generate a “geiser of money” for iPhone game makers (2010/7/15,VentureBeat) ...
  • 5. Zynga Playfish Playdom Rockyou Crowdstar ... DeNA GREE GMO ... Facebook, Apple GamecCenter, OpenFeint ... DeNA GREE mixi ... Facebook Apple AppStore, DeNA GREE mixi AndroidMarket ... ...
  • 6. Zynga Small GMO Playfish $500m SAP playdom Rockyou Crowdstar DeNA GREE mixi SGN*1 Facebook $1.2B $1.1B Android Market App Store $60M $2.4B
  • 7. 51 58 7 22 13 42 7
  • 8.
  • 9. :
  • 10. :
  • 11. PV
  • 12.
  • 13. :
  • 14. 10% 51% 39% 22% 34% 44% 25% 41% 33% 10% 16% 74% 23% 45% 32% 49% 52% 52% 48% 58% 42% 56% 44% 68% 32%
  • 15.
  • 16.
  • 17. ( ) SNS MUMSS
  • 19. mixi 70% GREE 50% Sillicon Alley Insider (2011/1)
  • 20.
  • 21.
  • 22. 271 192 260 120 248 792 225 653 510 Virtual Goods Lead Generation Offers Advertising eMarketers (2010/1)
  • 23. 310 276 334 232 352 192 392 705 165 343 527 255 340 213 133 3G Morgan Stanley: Mobile Internet Report (2009/12)
  • 24. : : Neilsen Company (2010/10)
  • 26. Zynga GMO Playfish $500m playdom Rockyou Crowdstar DeNA GREE mixi SGN*1 Facebook $1.2B $1.1B Android Market App Store $60M $2.4B Google Amazon ... SGN: Social Gaming Network ... GameCenter, OpenFeint, ngmoco
  • 27.
  • 28.
  • 29.