National Foods Limited was established in 1970 and is a pioneer in branded and packaged spices in Pakistan. It has 3 manufacturing units and central warehousing across major Pakistani cities. National Foods has a 47% market share in masala and is the largest masala producer in Pakistan. It offers a variety of products including spices, sauces, snacks, desserts and more. The company aims to become a 50 billion rupee food company by 2020 through new product launches and expanding into international markets.

2. INTRODUCTION
PRESENTED BY:
TOQEER NASEER
FAHEEM KHAN
ON
NATIONAL FOODS LIMITED

3. Organization
NATIONAL FOODS
LIMITED

4. OrganizatiOnal Overview
 National Foods Limited
brought into existence in
1970.
 Pioneer in Branded and
Packaged Spices in
Pakistan.
 Listed on all three stock
Exchanges.
 3 manufacturing units in
( Main Factory , Bin Qasim and
Mureedkay ).

5.  Central warehousing (Karachi
Multan, Lahore, Gujranwala and
Islamabad).
 362+ town covered all Pakistan
1500 employee.
 National Foods is the largest
producer and manufacturer of
Masala in Pakistan with an
estimated 47% of market share.

6.  In 1988, National
Foods became the
certified vendor of
McCormick, USA.
 In the same year,
National Foods,
then a Private
Limited company
was converted into
a Public Limited
HiStOrYHiStOrY

7.  It is the leader in
producing and distribution
of Masala throughout the
country with a huge
number of loyal
customers.
 There are few other
companies like Shan
Masala, Habib Masala
and some unorganized
groups, selling Masala in
local market.
Competitor

8.  Recipes
 Ketchup
 Snacks
 Desserts
 Jellies
 Pickles
 Spices
 Salt
 Chinese
 Jams
 Rice

9. Product Categories
SaucesCurry Pastes
Snacks
Salts
Ketchups
Recipes
Ronaq
Plain Spices
Vinegars
Basmati Rice
Desserts
Jams
Pickles
SaucesCurry Pastes
Snacks
Salts
Ketchups
Recipes
Ronaq
Plain Spices
Vinegars
Basmati Rice
Desserts
Jams
Pickles

10. Kiosks Activity
Direct Marketing
Posters
Press Ads
TV Advertising
Promotional Tools

11. VISION  To be a Rs. 50 billion
food company by the
year 2020 in the
convenience food
segment by launching
products.
 services in the domestic
and international
markets that enhance
lifestyle and create
value for our customers
through management
excellence at all levels