Presentation by Lee Odden of TopRank Online Marketing at ad:tech San Francisco 2011 on Holistic SEO - The integration of SEO, Social Media and Content Marketing combined with process and training is how companies are winning the online marketing game.
This presentation provides a great overview on the importance of a holistic approach to search, social and content marketing. Process and workflow models for leveraging search and social optimized content are provided, giving companies insight into operationalizing their Social SEO.
46. Distribution Channels Buyer Needs Business Goals Optimized Content & Digital Assets SEO Distribution Channels RSS Email Blogging Contributed Social Media/PR
47. What Do You Have to Find? Web pages Media: Video, Audio, Images MS Office docs PDF files Ad Assets Offline digital content Products Services Corporate News, PR Help, FAQ Blogs Microsites Landing Pages Interactive pages
48. Findable Marketing Content Ebooks Newsletters Events Press Releases Video Articles Website Email Blog Social Media White Papers Webinars
49. SEO for Marketing & PR SEO PR Keyword Glossary Corporate Web Site Optimization Newsroom Products Releases Newsletters Demo White Papers Freemium Consumers Journalists Case Studies Sales/Offer Sales Media
50. Traffic & community help research, develop & further grow soc networks for content & SEO. Create & promote optimized content. Content is noticed, shared & voted on. Grows visibility. Cycle of Social & SEO Increased links & social exposure grow search & referral traffic. Exposure attracts more subscribers, fans, friends, followers & links.
52. Socialize & Be Useful Slideshare News Sources Blog Off site Comments TR Website Facebook Twitter LinkedIn Paper.li Delicious YouTube
53. Social SEO & Content Promotion Content PlanKeywords Blog Post RSS Niche Blog Media YouTube News Blog Twitter Niche Blog Facebook Curator StumbleUpon Scraper Niche Blog Digg Links & Traffic
54. 3 SEO Strategies Audit existing content & focus on refining current content & digital asset optimization Optimize priority content and add new content according to marketing/PR purposes following SEO best practices. Develop new site content & editorial plan for adding content according to keyword/persona targets. Train all content producers on SEO corporate wide and implement SEO at template and process level.
55. Thanks – Free SEO Guide @LeeOdden TopRankMarketing.com TopRankBlog.com 1-877-872-6628 100+ SEO Resources: http://tprk.us/seo100 Download: Content SEO Guide http://tprk.us/cmgat11
Editor's Notes
Advertisersworld-wide are struggling to understand where SEO fits with their business.
They want to be educated and their behaviors for information discovery, consumption and sharing have changed
Social Media and SEO fit together like peanut butter and jelly then content is the bread
Take inventory of your content and media. Anything digital published online can be optimized for findability.
Variety of options for customer marketing and engagement ranging from social media to SEO to email marketing to online advertising can be overwhelming
Cycle of Social Media Interaction10:15 - 25 min - 23 slides Essential social content developmentSocial media optimization tipsSocial network developmentSocial content promotionLink building through social mediaMining social data for keywords and editorial