2. Team stuff People like to see your business
personality. So share things about
you team - for example:
• “a day in the life of” posts
• interviews with the team about
projects/what it’s like to work
there
• Behind the scenes posts
• reviews on events you have
attended

6. Advice post
Show your expertise – so people
see you as an expert! Be friendly
and helpful with your tone of
voice – and make sure you use
great headlines!
• Tips on how to do things
• Common sense advice
• The things you are often asked
• Myths you want to bust
• How tos and step by steps
• Pointing out what’s obvious to
you but not to them

10. Company
news Anything new going on? Have you
won an award? Are you moving
offices? Have you incorporated a
new productivity tool? Did you get
mentioned in the press?
Don’t keep this a secret, show the
world – just be sure you tell your
company news in an interesting
and engaging way.

13. Projects Show off your work! Each project
has a story, and you can find the
interesting things about them and
tell them. Some ideas:
• The project journey – from
beginning to end
• How you miraculously pulled
off an almost impossible task
• An amazing result due to a
great relationship with your
client
• An unusual way that you met a
client, and the continued work
you do together

17. You’re in luck!
The lazy blogger’s secrets to
quick and easy blogs

18. Guest blog Someone else can write your blog
post for you! Just choose someone
you know who is an expert on
something that your audience
would like, give them the idea and
the headline, and a deadline, and
see what comes back! Be sure to
format it for your blog – and add
appropriate images!

20. Embed a
video
It’s really quick to embed a video,
and in terms of your writing, all
you need to add is a blurb at the
top , introducing the video. In your
intro, you can include:
• What your reader/viewer will
see/learn if they watched the
video
• Why you chose to feature it
• What you like about it
• Why it’s relevant to you

22. A long email If you are taking the time to write
to one person, perhaps others
would find the same information
valuable? Write your email and
turn it into a blog post later.
This can be when you are replying
to emails – for example:
• Frequently asked questions
• People asking you to remind
them of something you
mentioned in a meeting
• People asking for more
information about your
service/product

24. Interview This is another easy post to
prepare. Choose someone and ask
if you can interview them for a
blog post – with a couple of topic
suggestions. And if they say yes,
send them questions – things you
know would lead to an interesting
post for you and your audience.
You can interview:
• Your clients
• Leaders in your industry
• Strategic partners
• Members of your team
• Suppliers

27. Reblog Say you find a blog post you like.
And want to share. You can blog
about that post! All you do is you
write a blurb about the post you
read, perhaps pick out some key
points, and then link to the
original. Easy peasy blog post!

30. Infographic Infographics take time to do, but
when they are done, you can
include them in a blog post, with
just a little explanation on what
the key points are.
Bonus tip: You can take elements
of an infographic and use it as
sharable image content on Twitter,
LinkedIn, Facebook and G+. Just be
sure to size it appropriately for
that channel!

33. Roundup You have probably seen these blog
posts a lot. Usually (but not
always) their headlines start with a
number. What useful collection of
tips or resources can you share
with your readers?

36. More advice available
Want to come for a
brainstorming session
with me on creating
great headlines?
Get in touch – details below:
@topleftdesign 07788590315 keren@topleftdesign.com