Sports & Conditioning Profiles

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This slide deck is a survey of the online identities created by a small cohort of students in the Sports Strength and Conditioning degree running on the Thurles campus of the Limerick Institute of Technology in 2014.

The analysts looked at the same kind of factors used by marketing agencies and event managers.

Your personal brand should complement a group or company brand.

Simple signals can point to high levels of engagement.

Students received academic credit for creating and uploading relevant Creative Commons images to complement this slide deck.

Academic credit can be awarded with evidence of organic growth on Twitter and Instagram.

Some students earned credit for Facebook Insights. However, Facebook was not covered in this module.

This slide summarises highlights of the autumn 2014 social networking footprint in the Sports Strength & Conditioning programme at the Limerick Institute of Technology.

"Welcome to Tweet City".

Analysis shows Andrew is active on Instagram for fitness testing.

Aidan Butler is a Gaelic footballer for Claremorris. He needs to be more active on social networks. He has no brand identity.

#measureit analysts say Anthony's brand affiliation is weak. He excels in S&C.

Active social networking user.
#measureit advice: Specialise on your content.

Studying for a BSc in Sports Strength and Conditioning.
#MeasureIt Advice: Content is not related to building a personal brand.

When reviewing all the Sports & Conditioning students, analysts thought Brendan Shaffick has one of the strongest personal brands.
#MeasureIt advice: Looks like he's set up to advertise nutritional products.

#MeasureIt Advice: Must become more active on Twitter.

#MeasureIt Advice: Work to affiliate with a brand. On three fitness-related lists.

#MeasureIt: The Twitter Engagement (16%) is telling. Listed in three fitness-related groups on Twitter. Colm also has Facebook Insights worth sharing.

#MeasureIt Advice: Being affiliated to a place is normally a good thing. No real Twitter engagement.

#MeasureIt Advice: Strong content concerning cardio workouts. Listed as Fitness Media.

Dan has an active Twitter account.

David Cleary started with low Twitter engagement.

Listed as Fitness Media. No clear brand affiliation.

#MeasureIt Advice: No content for brand affiliation.

#measureit Analysis: No brand affiliation and . Listed as Fitness Media .
TripAdvisor URL on this slide may not work but the profile does exist.

Brand affiliation: Zero content. No Twitter engagement. Listed as Fitness Media.

Brand affiliation: Inactive and zero content.

Fit abs.
Brand affiliation: some decent shared content but not enough to create a brand.

Low engagement. Listed as fitness media.

Joey Weatherill is a Canadian Powerlifter. No Twitter engagement so no brand affiliation. Listed as Fitness Media.

Current S&C Coach for FAI Waterford ETP. Brand affiliation: Personal Twitter content is not aligned to brand.

Strong Instagram presence but poor Twitter engagement. No brand affinity .

Lorna Daly's work placement is with DCU.
"Proper preparation prevents poor performance."

Matthew Roche runs fast.

Twitter Engagement is zero. Listed as: Fitness Media,

"Making a dream become a reality."
Strong twitter presence with 27,000+ tweets

Not tweeting much about sports, strength and conditioning. But listed as rugby people.

Good lifting content.

Needs more Twitter activity.

Quickly ramped up to 400 followers.
"Form is temporary. Class is permanent."

Needs a more active Twitter stream in order to attract followers.

Needs more Twitter activity.

Spencer Brooks has a strong online presence withmore than 2000 tweets.
"Lifting, menswear, miscing and women."

Needs more Twitter activity.

More than 1000 tweets.

"If you really want to achieve something, you will find a way. If you don't, you will find an excuse." -- Jim Rohn.

Trevor O'Leary

Be careful with casual attitude.

"If I felt any better, I'd feel guilty."

CC-by-4.0 by Bernard @topgold Goldbach.

Sports & Conditioning Profiles

Limerick School of Art and Design

Sports & Conditioning Profiles