This document discusses the importance of web findability for local businesses and provides tips to improve local search engine optimization. It recommends claiming a Google Place page and local listing, associating it with proper categories, and including relevant keywords. Simple on-page optimizations like title tags and elements are suggested. Tools for analysis like WebsiteGrader, Alexa, Google Analytics, and Google Docs forms are presented to help measure performance and collect user data. User-centered design and strong call to actions are emphasized to improve conversions.

1. Web Findability for Business Owners Get Found > Convert > Analyze

2. Local Search

3. Google Universal Search

4. Google Search Listings

7. Google Places

8. Yelp (data on this site feeds Bing and Yahoo)

9. Yahoo Local

10. Merchant Circle

11. Bing Local

12. Claiming Place Page / Local Listing

13. Business Address in City of Search

14. Associating Place Page with Proper Categories

15. Off-Page / Off-Listing Criteria

16. Customer Reviews

17. Product / Service Keyword in Place Page Business Title

18. Simple SEO Page Elements

19. Biltmore

20. Biltmore Page Elements

21. Title Tag Example Category Page Category Name | Get Brand 1, 2, 3, 4 & More | Burgerplace Get CATEGORY NAME at Burgerplace. The freshest, most flavorable CATEGORY NAME & drinks at Burgerplace.com. Sub-Category Page Sub-Category Name | Category Name | Burgerplace Get SUB-CATEGORY NAME & CATEGORY NAME at Burgerplace. Find a location near you at Burgerplace.com.

22. Biltmore Google View

23. Tool Kit

27. Alexa.com

29. Analytics “ You can’t manage what you can’t measure”

31. Collecting Data

32. Google Docs > Forms

34. User-Centered Design

35. THE CENTRAL PREMISE OF USER CENTRED DESIGN IS THAT THE BEST DESIGNED PRODUCTS AND SERVICES RESULT FROM UNDERSTANDING THE NEEDS OF THE PEOPLE WHO WILL USE THEM. —Design Council

37. Call to Actions

43. For documents from today including list of tools check: facebook.com/topfloorstudio/