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Creating value with a
  single loaf of bread

  A solution by Team #25858
To Homework Challenge Three
 A Crash Course on Creativity
We began our project with a single loaf of egg bread
We converted half of our loaf to bread crumbs
    and the other half into bird-size bites
We then waited patiently, with our
camera poised to capture our feathered friends
Until our “solution” gained popularity with
 our target audience, albeit VERY slowly
Clearly, our assumptions about the behavior
of our feathered friends were ambitious, at best


    And so we reframed our problem
       and changed our strategy
A ready-made feast for our feathered friends
     We took our valuable pieces of bread
to the beach, in hopes of their being devoured
We located our target audience
Readied our camera,
then captured their enthusiasm
And in less than three minutes
our entire loaf of bread had been devoured
We created value
Based on the enthusiastic response from our feathered friends, we felt
satisfied that we had, indeed, created tremendous value from a single loaf of
bread. Too bad we didn’t have the means to capture their enthusiasm with a
time lapse video! We hope that you have enjoyed our presentation.

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Framing and reframing

  • 1. Creating value with a single loaf of bread A solution by Team #25858 To Homework Challenge Three A Crash Course on Creativity
  • 2. We began our project with a single loaf of egg bread
  • 3. We converted half of our loaf to bread crumbs and the other half into bird-size bites
  • 4. We then waited patiently, with our camera poised to capture our feathered friends
  • 5. Until our “solution” gained popularity with our target audience, albeit VERY slowly
  • 6. Clearly, our assumptions about the behavior of our feathered friends were ambitious, at best And so we reframed our problem and changed our strategy
  • 7. A ready-made feast for our feathered friends We took our valuable pieces of bread to the beach, in hopes of their being devoured
  • 8. We located our target audience
  • 9. Readied our camera, then captured their enthusiasm
  • 10. And in less than three minutes our entire loaf of bread had been devoured
  • 11. We created value Based on the enthusiastic response from our feathered friends, we felt satisfied that we had, indeed, created tremendous value from a single loaf of bread. Too bad we didn’t have the means to capture their enthusiasm with a time lapse video! We hope that you have enjoyed our presentation.