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1.                     -
                     2.            - Intel CPU
                     3. Yahoo
                     4. Google
                     5.
                     6. Facebook
                     7. Twitter
                     8.
                     9.
                     10.
                     11. Facebook EdgeRank
                     12. Affinity Weight
                     13.
                     14.
                     15. 4
                     16.
                     17.
                     18.
                     19. Facebook Search
                     20. Facebook Search
2011/6/19 @u_tooru   21. Facebook Search         Google Search / Facebook Search
-
        150          1850          1950          1990                            2010
              1500          1900          1980                  2000                         2020




                                                        SNS                  Facebook




                                                          Yahoo !
                                                                Google




                                                                                iPhone




/                                                          PC                        iPad




                                                        PlayStation          Nintendo DS




                                                                      iPod           Turntable.fm
                                                                              Youtube
- Intel CPU
                          150              1850               1950                   1990                        2010
                                    1500          1900                  1980                   2000                                  2020




                          2     4          10            20            40             50            60                    70            76




                                                                                                            7              22
                                                                                                                     10




                                                                                        2G 270kbs    3G 812kbs            4G 50Mbs     1Gbs




Intel CPU                                                            6000   13          118          4200             7    8            330
                                                                                                            2    9




                                                                                                                     3
                                                                                                                     2     9
                                                                                                                                10



Apple Inc                                                                        4      8            33              188
                                                                                                            41         350
Yahoo!

Web
Google

Web
2004

Google          Facebook   Linkedin   Path   Turntable.fm
Facebook
○○
○○

     -----------------------
     -----------------------
     -----------------------
     ----------------
     ---------------------
Twitter

 140


                       Tweet

---------------------------------
--------------------------------


---------------------------------
--------------------------------


---------------------------------
--------------------------------


---------------------------------
--------------------------------


---------------------------------
--------------------------------
(○○       )
 (    )
A           B




            C



A   B   C
Facebook EdgeRank

                                                               Affinity Score
                            EdgeRank               =           Weight               (                       )

                                                               Time


                                     EdgeRank

                                                                                    News Feed

                                     1                                         ○○   -----------------   6


                                                                               ○○   -----------------   5
                                     2         6
                                                       EdgeRank
                                                                               ○○   -----------------   4
                                     3

                                                                               ○○   -----------------   3

Facebook News Feed             EdgeRank             –F8
http://jp.techcrunch.com/archives/20100422facebook-edgerank/
Affinity Weight

              Facebook




          1


         2


         3




         Facebook
Path (        50      SNS)

                                                           4       15

                                                            30      50                   Facebook

                                                                        150   500



                                                                                    Twitter




http://blogs.itmedia.co.jp/saito/2011/05/post-60dc.html
Linkedin (   SNS)




        Mobage (               SNS)




http://blogs.itmedia.co.jp/saito/2011/05/post-60dc.html
4




                                     Facebook
                                                Beluga
                                     mixi




                                     Twitter    Color




        4
http://www.ikedahayato.com/?p=3354
Twitter
Facebook
Path


Twitter
Facebook
Path
Linkedin (   SNS)




        Mobage (               SNS)




http://blogs.itmedia.co.jp/saito/2011/05/post-60dc.html
http://blogs.itmedia.co.jp/saito/2011/05/post-60dc.html
Facebook Search



Web         !           !




                !           !
Facebook Search
                                                        Search




18         !    15        !   12           !   11   !   4          !




     ○○○                                                    -----------------
     ○○        18     !



                                                            -----------------
     ○○        15     !




                     ○○                !                                        ○○             !
                     15            !                                            13         !
                                           ○○○○                                                    ○○○○
                     TEL 03-000-0000                                            TEL 03-000-0000

                     Facebook                                                   Facebook
Facebook Search

Google Search                                Facebook Search
                                    Search                                            Search


○○○                                          ○○○
                             +3                                         ○○       15            !


---------------------------------            ---------------------------------
--------------------------------             --------------------------------
Toru Ueda
http://twitter.com/#!/u_tooru




Special Thanks

Takashi Saito

http://twitter.com/#!/saitotakashi

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ソーシャルメディアの正体

  • 1. 1. - 2. - Intel CPU 3. Yahoo 4. Google 5. 6. Facebook 7. Twitter 8. 9. 10. 11. Facebook EdgeRank 12. Affinity Weight 13. 14. 15. 4 16. 17. 18. 19. Facebook Search 20. Facebook Search 2011/6/19 @u_tooru 21. Facebook Search Google Search / Facebook Search
  • 2. - 150 1850 1950 1990 2010 1500 1900 1980 2000 2020 SNS Facebook Yahoo ! Google iPhone / PC iPad PlayStation Nintendo DS iPod Turntable.fm Youtube
  • 3. - Intel CPU 150 1850 1950 1990 2010 1500 1900 1980 2000 2020 2 4 10 20 40 50 60 70 76 7 22 10 2G 270kbs 3G 812kbs 4G 50Mbs 1Gbs Intel CPU 6000 13 118 4200 7 8 330 2 9 3 2 9 10 Apple Inc 4 8 33 188 41 350
  • 6. 2004 Google Facebook Linkedin Path Turntable.fm
  • 7. Facebook ○○ ○○ ----------------------- ----------------------- ----------------------- ---------------- ---------------------
  • 8. Twitter 140 Tweet --------------------------------- -------------------------------- --------------------------------- -------------------------------- --------------------------------- -------------------------------- --------------------------------- -------------------------------- --------------------------------- --------------------------------
  • 9. (○○ ) ( )
  • 10.
  • 11. A B C A B C
  • 12. Facebook EdgeRank Affinity Score EdgeRank = Weight ( ) Time EdgeRank News Feed 1 ○○ ----------------- 6 ○○ ----------------- 5 2 6 EdgeRank ○○ ----------------- 4 3 ○○ ----------------- 3 Facebook News Feed EdgeRank –F8 http://jp.techcrunch.com/archives/20100422facebook-edgerank/
  • 13. Affinity Weight Facebook 1 2 3 Facebook
  • 14. Path ( 50 SNS) 4 15 30 50 Facebook 150 500 Twitter http://blogs.itmedia.co.jp/saito/2011/05/post-60dc.html
  • 15. Linkedin ( SNS) Mobage ( SNS) http://blogs.itmedia.co.jp/saito/2011/05/post-60dc.html
  • 16. 4 Facebook Beluga mixi Twitter Color 4 http://www.ikedahayato.com/?p=3354
  • 18. Linkedin ( SNS) Mobage ( SNS) http://blogs.itmedia.co.jp/saito/2011/05/post-60dc.html
  • 21. Facebook Search Search 18 ! 15 ! 12 ! 11 ! 4 ! ○○○ ----------------- ○○ 18 ! ----------------- ○○ 15 ! ○○ ! ○○ ! 15 ! 13 ! ○○○○ ○○○○ TEL 03-000-0000 TEL 03-000-0000 Facebook Facebook
  • 22. Facebook Search Google Search Facebook Search Search Search ○○○ ○○○ +3 ○○ 15 ! --------------------------------- --------------------------------- -------------------------------- --------------------------------
  • 23. Toru Ueda http://twitter.com/#!/u_tooru Special Thanks Takashi Saito http://twitter.com/#!/saitotakashi