Customers want problems solved and value delivered in a way that satisfies them financially and emotionally. Understanding what issues customers face, how solutions make them feel, and the monetary outcomes they desire provides key insights into crafting offerings that meet their needs and wants.

1. What do customers want?
What
problems
do
they
want
gone?
What
is
the
financial
result
they
are
looking
for?
What
does
Value
FEEL
like
to
them?